Love this new line and so perfect for the summer with you jorts (jean shorts) and sandals! Which one is your favorite?
The Line: 442 McAdam
From the runway to the red carpets, 442 McAdam is available in select stores across Canada. Recognized by the signature bronze emblem found on every bag and luxury leather in rich colours and textures, 442 bags are the must-have accessory this season. Launched in Calgary in October 2008 by designer Sarah Shell, the brand has recently moved its headquarters to Toronto and along the way attracted a following of fashionistas and local celebrities alike. Recent Canadian A-listers include Ivana Santilli, Amanda Brugel, Lisa Ryder, Natalie Brown and Tanya Kim!Made of 100% genuine cowhide leather, the line includes oversized bags, travel bags, and clutches, with a design that fuses luxury and practicality.
The Spring/Summer 2010 Collection: An Elegant Bohemia
For the Spring/Summer 2010 collection, designer Sarah Shell was inspired by Eastern Europe’s bohemian culture. The straps, made with authentic rifle slings, can be detached to turn the purse from daytime into an elegant evening bag. “The focus in this collection is having a bag that takes you from day to night”, says Sarah. “Professional and elegant, but with a bohemian spice”.
The Designer: Sarah Shell
Designer Sarah Shell returned to her roots in Canada after spending several years in New York’s fashion industry. After earning her degree in Biology at McGill University, Sarah attended Parsons School of Design where she graduated with a degree in Fashion Design. While in New York, Sarah designed for Club Monaco, and then focused on buying/merchandizing at Gucci North America. It was here that she gained her appreciation for well-made luxury bags. During this time, Sarah also worked directly with designers such as Catherine Malandrino, Yigal Azrouel, and BCBG Max Azria, for a number of seasons of New York Fashion Week shows.
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