@LEVIS Fall 2012 Global Collection Preview -

New York Fashion Week had a treat when The Levi’s® brand launched its first ever global collection last Wednesday, at SoHo’s landmark Mercer 82 event space.

During the event The Levi’s® brand showcased the key looks from its Fall/Winter 2012 collection – a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show.

“Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi’s® brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.

The collection is based on a more refined and tailored look for both men and women. Its inspiration is drawn from craftsmanship, honesty and authenticity – “honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.”

THE COLLECTION

Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.

The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg.

For women, the key look for the season is the Bootcut Skinny, which the Levi’s® brand has completely reinvented. No longer your mother’s bootcut denim, this season will see the launch of this new take on a classic – a sexy, modern skinny fit making you forever think differently about the bootcut.