JOICO K-PAK, MEET YOUR DAMAGED-HAIR HERO

Dealing with the hair problem is a forever tough mission, well, I mean it is tough but it is important too. Our everyday’s looks are always not only about outfits, but also about the hairstyles. I remember the days joining the New York Fashion Week, Heydoyou had been invited for backstage coverage a lot. The work for makeup and hairstyle is very crucial for a fashion line. How to protect your hair at home, since we can’t go to salon daily, but taking care of the hair should be a daily work.

Illustration by Lulu (@qululululu)

Let me introduce JOICE’s K-PAK, which is powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.

Think your mane is a lost cause? Meet JOICE’s K-PAK, the damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in torepair, strengthen, and protect hair precisely where it needs it, JOICE’s iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.

K-PAK RECONSTRUCTING SHAMPOO TO REPAIR DAMAGED HAIR

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.

K-PAK RECONSTRUCTING CONDITIONER TO REPAIR DAMAGED HAIR

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishingshine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.

K-PAK RECONSTRUCTOR

This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and it has the awards to prove – Stylist’s Choice Award winner in 2001-2015, 2017.

K-PAK LIQUID RECONSTRUCTOR DEEP-PENETRATING TREATMENT

This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructoris everything you love about  Stylist’s Choice Award winning K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair.

Need next-level color protection and the power of K-PAK reconstruction? Here is something you need: K-PAK COLOR THERAPY COLLECTION.

Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, this K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.

Having trouble keeping color vibrant and healthy-looking? Put it on lockdown, with formulas that help deeply lock in vibrancy and moisture while locking out fading and damage.

K-PAK COLOR THERAPY COLOR-PROTECTING SHAMPOO FOR COLOR-TREATED HAIR

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash.

K-PAK COLOR THERAPY COLOR-PROTECTING CONDITIONER FOR COLOR-TREATED HAIR

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. This extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.

K-PAK COLOR THERAPY INSTANT SHINE & REPAIR TREATMENT FOR COLOR-TREATED HAIR

Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks.” If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer.

K-PAK COLOR THERAPY LUSTER LOCK GLOSSING OIL FOR COLOR-TREATED HAIR

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.

Moisture Recovery Thirsty hair? Quench it!

If you are looking for the hair products help with your thirsty hair, here they are. Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.

MOISTURE RECOVERY SHAMPOO

When your hair is thirsty and parched, it will literally lap up the hydration that JOICO’s Moisture Recovery Shampoo pours into each and every strand. This rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.

MOISTURE RECOVERY CONDITIONER

It only takes a minute for JOICO’s intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

MOISTURE RECOVERY TREATMENT BALM

Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. Not just talking about bringing in big-time moisturizers to banish the driest of strands; but it is the ability to actually increase hair strength and reduce breakage.

About Joico:

There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.

We call it “Joi”. Joi is at the heart of everything we do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Joico’s joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is Joico’s promise and commitment.

About Joico’s giving – City of Hope: Celebrate Beauty, Celebrate Life

City of Hope’s National Professional Salon Industry named Sara Jones, Senior Vice President and General Manager of Joico, as the recipient of the 2011 Spirit of Life Award. On July 30, 2011, Jones was honored for her outstanding philanthropic and business contributions at the annual Spirit of Life Award Dinner, held during the Professional Beauty Association’s Beauty Week in Las Vegas, Nevada. All proceeds were earmarked for women’s cancer research and care.

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. The organization’s Professional Salon Industry Division was established in 1981 with the purpose of establishing a continuous flow of industry support for the City of Hope. It is an annual tradition to honor outstanding leaders in the industry for their contributions both in business and through philanthropy in the community, with the Spirit of Life Award. Since its inception, this division has raised millions of dollars for City of Hope’s research and treatment programs. Visit the City of Hope website.