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JOICO K-PAK, MEET YOUR DAMAGED-HAIR HERO
Dealing with the hair problem is a forever tough mission, well, I mean it is tough but it is important too. Our everyday’s looks are always not only about outfits, but also about the hairstyles. I remember the days joining the New York Fashion Week, Heydoyou had been invited for backstage coverage a lot. The work for makeup and hairstyle is very crucial for a fashion line. How to protect your hair at home, since we can’t go to salon daily, but taking care of the hair should be a daily work.
Illustration by Lulu (@qululululu)
Let me introduce JOICE’s K-PAK, which is powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.
Think your mane is a lost cause? Meet JOICE’s K-PAK, the damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in torepair, strengthen, and protect hair precisely where it needs it, JOICE’s iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.
K-PAK RECONSTRUCTING SHAMPOO TO REPAIR DAMAGED HAIR
Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.
K-PAK RECONSTRUCTING CONDITIONER TO REPAIR DAMAGED HAIR
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishingshine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier—all-around healthier-looking than before.
K-PAK RECONSTRUCTOR
This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and it has the awards to prove – Stylist’s Choice Award winner in 2001-2015, 2017.
K-PAK LIQUID RECONSTRUCTOR DEEP-PENETRATING TREATMENT
This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructoris everything you love about Stylist’s Choice Award winning K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair.
Need next-level color protection and the power of K-PAK reconstruction? Here is something you need: K-PAK COLOR THERAPY COLLECTION.
Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, this K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
Having trouble keeping color vibrant and healthy-looking? Put it on lockdown, with formulas that help deeply lock in vibrancy and moisture while locking out fading and damage.
K-PAK COLOR THERAPY COLOR-PROTECTING SHAMPOO FOR COLOR-TREATED HAIR
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash.
K-PAK COLOR THERAPY COLOR-PROTECTING CONDITIONER FOR COLOR-TREATED HAIR
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. This extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
K-PAK COLOR THERAPY INSTANT SHINE & REPAIR TREATMENT FOR COLOR-TREATED HAIR
Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks.” If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer.
K-PAK COLOR THERAPY LUSTER LOCK GLOSSING OIL FOR COLOR-TREATED HAIR
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.
Moisture Recovery Thirsty hair? Quench it!
If you are looking for the hair products help with your thirsty hair, here they are. Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.
MOISTURE RECOVERY SHAMPOO
When your hair is thirsty and parched, it will literally lap up the hydration that JOICO’s Moisture Recovery Shampoo pours into each and every strand. This rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
MOISTURE RECOVERY CONDITIONER
It only takes a minute for JOICO’s intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
MOISTURE RECOVERY TREATMENT BALM
Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. Not just talking about bringing in big-time moisturizers to banish the driest of strands; but it is the ability to actually increase hair strength and reduce breakage.
About Joico:There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Joico’s joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is Joico’s promise and commitment.
About Joico’s giving – City of Hope: Celebrate Beauty, Celebrate Life
City of Hope’s National Professional Salon Industry named Sara Jones, Senior Vice President and General Manager of Joico, as the recipient of the 2011 Spirit of Life Award. On July 30, 2011, Jones was honored for her outstanding philanthropic and business contributions at the annual Spirit of Life Award Dinner, held during the Professional Beauty Association’s Beauty Week in Las Vegas, Nevada. All proceeds were earmarked for women’s cancer research and care.
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. The organization’s Professional Salon Industry Division was established in 1981 with the purpose of establishing a continuous flow of industry support for the City of Hope. It is an annual tradition to honor outstanding leaders in the industry for their contributions both in business and through philanthropy in the community, with the Spirit of Life Award. Since its inception, this division has raised millions of dollars for City of Hope’s research and treatment programs. Visit the City of Hope website.
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Let’s Talk About “Bodega”
Earlier this week, Paul McDonald and Ashwath Rajan, two former Google employees, launched their start-up “Bodega”. The goal is to make corner stores, also known to many on the east coast as “Bodegas”, a thing of the past. Safe to say Twitter lost their minds! Almost immediately, “Bodega” started trending on Twitter. Their idea was to “combine the convenience of online ordering with the instant gratification of real world retail.”
There’s only one problem: you can’t replicate the Bodega experience.
A Bodega is defined as a small grocery store, commonly found in a low-income, urban areas, and Spanish-speaking neighborhoods. They sell everything from cold-cut sandwiches to nail files and toys.
To many New Yorker’s, their local Bodega employees are like family. These are the people who will make your bacon egg & cheese at any time of the day/night. This is the place where you find things you didn’t even know you needed. They understand the concept of “I O U (I-owe-you). When you don’t have any money to eat, they always have your back. Now it is time that we come together to help them out.
A big shout out to The Association for Neighborhood and Housing Development in New York for addressing the matter in a statement. “The awful irony of naming the company ‘Bodega’ after the very brick and mortar institutions they aim to displace, to say nothing about the cat their logo is based on that will similarly be displaced, is offensive, utterly misguided, and frankly disrespectful to New Yorker’s,” it said.
All in all, I am all for building a future, but let’s try not to eradicate and gentrify such an important part of many urban communities. More importantly, the vending machine could potentially put many mom and pop stores out of business. Minorities/immigrants own majorities of these small businesses, and depend on this as their source of income. Speaking from a personal experience, I grew up seeing my family work their butts off every day at our own Bodega where we serviced many poor communities and made sure everyone could afford to eat and buy whatever they needed. Using the term “Bodega” is offensive to the Hispanic immigrants who established their businesses in the 1960’s and 1970’s and built their legacy off serving their locals. Bodegas are all about the human interaction. Some fancy vending machine carrying cups of noodle soups and stale candy bars won’t give you that warm experience provided to you at your local corner store.
Check out the best Twitter reactions below:
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Trend Alert: Cute Summer Rompers for Under $50
Summer may feel like it’s quickly approaching its end, but let’s get real: summer fashion doesn’t end until mid-October. With the wacky weather in NYC, it’s important that you keep a few transitional pieces that can help your wardrobe smoothly transition from summer to fall. Rompers should be at the top of your list. This one-piece outfit is not only easy to wear, but it can also be used for layering in the fall! Here are best romper styles for under $50.
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NYFW Events Open To The Public
New York Fashion Week is a bi-annual celebration of fashion, beauty, art and culture! You don’t have to be a model or designer to get in on all the fun. Here are a few NYFW events open to the general public!
Banana Republic x Olivia Palermo Spring 2017 Pop-Up Shop
Please join Banana Republic and Global Style Ambassador Olivia Palermo to celebrate the launch of the Banana Republic x Olivia Palermo Pop-up Shop on Thursday, February 9 from 6:00 – 8:00 p.m. at the Banana Republic SoHo store. The pop-up will reflect Palermo’s iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility. To top off the festivities, Banana Republic will be offering #BRSTYLERIDE, a luxury lift between select Banana Republic stores within New York from 12:00 -8:00 p.m. courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.
Free Holly Nichols Sketch
If you always put in the extra effort to look chic as hell, now’s your time to shine! Instagram sketcher extraordinaire Holly Nichols teams with Triumph Hotels to offer gratis fashion illustrations (by appointment only) at four locations (the Library Room at Hotel Chandler, Hotel Belleclaire, Hotel Edison Lobby and the Iroquois Library). Nichols uses inspiration from your ensemble and aesthetic to draw your own effortlessly cool portrait, and trust us, it will definitely become your new profile picture.
John Frieda® Hair Care Hair Talks. Make Your Statement Coffee Truck
Hair Talks. Make Your Statement. But first, John Frieda Hair Care… and your morning coffee. Look for the John Frieda Hair Care Hair Talks – Make Your Statement truck throughout the city for a cup of joe, special offers, product samples and some lucky patrons will receive tickets to a private concert.
Complimentary Heart-Shaped Nutella Pizza at Prova Pizzabar in Grand Central Terminal
In honor of the year’s most romantic holiday, Prova Pizzabar at Grand Central Terminal will be offering a complimentary Heart-Shaped Nutella Pizza with the purchase of two glasses of Prosecco. This special will be available for lunch and dinner for one week only: Tuesday, February 7th to Tuesday, February 14th.
Saks Fifth Avenue Presents Saks First Kiss
Saks Fifth Avenue is teaming up with Samantha and YSL beauty in time for Valentine’s Day to help you “Perfect Your Pucker!” On Wednesday, February 8, from 6-8PM, Samantha will be at Saks Downtown, sharing tips on how to make a good first impression on date night and how to get that first kiss, while YSL makeup artists demonstrate lip techniques for achieving an “Oh So Kissable” look.
Studio Art Intensive Final Exhibitions: Beverly Bachtle Pinzon & Michele Rave Grassani
Please join us for the opening reception of the Studio Art Intensive Final Exhibitions, featuring work by Beverly Bachtle Pinzon and Michele Rave Grassani. The reception is open to the public and free to attend. On view until March 4th, 2017.
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Daily Facial Care Done Right: Alba Botanica
Lately, my skin hasn’t been feeling or looking as great as it should. Who’s to blame? Winter in New York! I have been looking for a new cleanser to help draw out the dirt and oil while moisturising my skin. I also have very sensitive skin, so I needed something that didn’t cause irritation. If you have been having the same issue here is my top suggestion: Alba Botanica.
Alba Botanica is cruelty-free, made with 100% vegetarian ingredients and without harmful ingredients. Each collection delivers concentrated doses of botanical ingredients that detox and act as a fast fix for your skin and body. Each mask is saturated with its key ingredient (coconut, Camu Camu & more!) to target specific skin concerns (from wrinkles to acne!)
Alba Botanica Hawaiian Detox Facial Care
Each product in the Hawaiian Detox facial care collection is formulated with Volcanic Clay, a mineral-rich natural substance that draws out dirt, oil, and grime from deep within pores before being washed away. This action helps clear problematic impurities which immediately brightens and refreshes skin. The clay’s unique physical texture also polishes away dead surface cells, leaving skin with a smooth, even, mattified glow. Each formula is powerfully effective, yet also hypo-allergenic.
Hawaiian Detox Cleanser (6oz., $11.99, Whole Foods)
Gentle yet effective daily detoxifier lathers away problematic impurities
Hawaiian Detox Scrub (4oz., $11.99, Whole Foods)
Distinctive black lathering scrub gently exfoliates, clears and brightens skin
Hawaiian Detox Sheet Mask (single mask, $3.49, Whole Foods)
Micro-extraction mask loosens stubborn impurities for intensive detox action
Hawaiian Detox Facial Towelettes (30ct, $5.99, Whole Foods)
Multi-tasking towelette whisks away makeup, detoxifies and tones without rinsing
Alba Fast Fix Sheet Masks (SRP: $3.49, Target, Wal-Mart, Whole Foods & natural food stores) Individually wrapped, serum-soaked fiber masks contour to your face to deliver concentrated doses of active botanical ingredients. In as little as 5 minutes, skin experiences a powerful beauty-enhancing treatment! 100% vegetarian ingredients, no animal testing, synthetic fragrances, artificial colors or parabens.- Coconut Water Hydrate Sheet Mask: an infusion of coconut water, cucumber and chamomile provide a mega-moisture oasis to return skin to healthy, hydrated happiness
- Camu Camu Anti-Wrinkle Sheet Mask: Camu Camu, cocoa, and caffeine fight the good fight to help firm, tone and tackle those pesky lines and wrinkles
- Papaya Anti-Acne Sheet Mask: the zit-zapping trio of papaya, lemon balm, and salicylic acid penetrates pores to give pimples their proper punishment
- Grapefruit Even Tone Sheet Mask: grapefruit, charcoal, and turmeric vanish visible pores, soothe redness and help lighten shadows, to give skin a soft, even glow
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