Introducing Lick ‘n’ Lap Smooth Jelly & Meaty Gravy Because Vitakraft Knows ‘What Cats Are Really Into’

Ever get tired of eating the same food over and over again?! Most of us have been there – you made a big stew at the beginning of the week, and don’t want it to go to waste, so you find yourself eating stew for lunch and dinner all week long. By the end, you’d probably be okay never seeing stew again, let alone eating it…It happens to all of us. It also happens to our cats.

Cats tend to be pickier eaters, so they can get bored of eating the same kind of food all the time, just like us. That’s why Vitakraft® provides a wide variety of cat treats in different flavors, textures, and consistencies to keep treat time fun and interesting for our furry friends.

Take, for example, their brand-new Lick ‘n’ Lap Smooth Jelly and Lick ‘n’ Lap Meaty Gravy treats: these low-calorie, lick-able snacks with no artificial colors, flavors, or preservatives, are the purr-fect treat to add fun and flavor to any cat’s diet – whether as an in-between meal, a delicious training tool, or a scrumptious saucy food topper!

Pet parents have trusted Vitakraft with all their pets’ needs for over180 years, and as a result,Vitakraft truly knows ‘What Cats Are Really Into.’ To meet the needs of different cat personalities,Vitakraft is committed to making high-quality, low-calorie cat treats in multiple textures: liquid, jelly, morsels,and sticks.To that end,Vitakraft debuts two new products in its signature Lick ‘n’ Lap™ Snack Line,including Lick ‘n’ Lap™ Smooth Jelly and Lick ‘n’ Lap™ Meaty Gravy. With Lick ‘n’ Lap Cat Treats, even the most stubborn and finicky of cats will cozy up or consider obeying your command for once as soon as they see you pull out a Lick ‘n’ Lap! As an in-between meal treat, delicious training tool, or scrumptious saucy topper for food,the Lick ‘n’ Lap Snack Line offers convenient, single-serve pouches that provide cats with flavor-boosting treats made with real chicken and salmon. All Lick ‘n’ Lap varieties can be enjoyed straight from the tube, squeezed directly into a bowl, or used as a tasty food topper. They’re the perfect format for hand-feeding and bonding with your furry friend.

The Lick ‘n’ Lap Smooth Jelly is a smooth gelatin snack that’s the perfect, easy-to-eat treat for cats of all ages. It is soft, savory,and delicious,making for a wonderfully interactive bonding treat. It is available in individual, easy-to-serve tubes, sold as a 5-pack with an SRP of $3.99.

The Lick ‘n’ Lap Meaty Gravy is a delicious squeezable treat made with pieces of real meat that will make any cat purr. It is excellent for all cat life stages and is a hearty interactive bonding treat. It is available in individual, easy-to-serve tubes, sold as a 5-pack with an SRP of$3.99.

Meaty Morsels are unlike anything else on the market. The moist and tender, extra meaty cat treats are made of 70% meat, with two layers of meaty goodness and a tender, savory center. They are made from a high-protein chicken base formula and are oven-baked.The soft and delicious treats are available in two flavors: Chicken Recipe with Pumpkin and added Taurine to support healthy eyes and heart,and Chicken Recipe with Salmon and addedOmega-3to support healthy skin and a healthy coat. Available at an SRP of $2.99.

These new lick-able treats join the original Lick ‘n’ Lap Snack, Vitakraft’s #1 cat treat, which are used by Certified Feline Training and Behavior Specialist Molly DeVoss to turn shelter cats from scared and shut-down to adoptable. These treats add moisture to a cat’s diet and are bursting with natural flavors and added vital ingredients like Omega-3,to support a healthy coat and skin,and Taurine, to support a healthy heart. They come in Salmon and Chicken flavors in 5-pack squeezable tubes at an SRP of $3.99.

About Vitakraft

Vitakraft –from small agricultural retailer to international pet food group. What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry. From the very outset, our company philosophy and actions have been guided by one fundamental principle: “For the love of pets.”Around the world, over 2,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day.Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet –just like in the wild.This dedication to quality is why Vitakraft is the #1 cat treat in Europe, according to Euromonitor. Vitakraft is now represented by local sales companies in twenty countries worldwide.