• New York,  pet,  San Diego

    Vitakraft Announces ‘The Trick & Treat Halloween Costume Contest’ for Pets

    This Halloween, the renowned international pet food brand Vitakraft® is inviting pets and their parents to join the “Trick & Treat Halloween Costume Contest.” In a move to encompass the diverse array of pets cherished in homes everywhere, the contest welcomes cats, dogs, small animals such as rabbits, guinea pigs, and hamsters, as well as birds such as parrots, canaries, love birds, and many more!

    Participation has been made effortless. Pet parents need only to post a photo or video of their costumed pet on social media and tag Vitakraft to enter. It’s an opportunity for all pets to shine!

    Get inspired with this video entry example, a Halloween adventure with the feline duo Kona & Kai!

    Meet these requirements by October 27th, and you could be one of the 20 lucky winners to receive a basket brimming with $100 worth of treats!

    In the mix of this delightful contest, safety and enjoyment are prioritized. As part of the contest’s interactive nature, Molly DeVoss, a Certified Feline Training & Behavior Specialist, will share tips to ensure pets are safe and comfortable. For example, for cats, “During Halloween, there are frequent door openings as trick-or-treaters come and go. Make sure your cat doesn’t slip out by accident. If you don’t confine your cat to a safe room, consider using a baby gate at the front door”.

    The “Trick & Treat Halloween Costume Contest” contest underscores Vitakraft’s commitment to all pets in the family. “Every pet, from playful puppies and kittens to chirpy birds and cuddly small animals, is part of the Vitakraft family. This contest is a delightful testament to the variety of pets we cater to with our extensive product range,” Miquel Gonzalez, Chief Marketing Officer at Vitakraft, explained.

    To coincide with the Halloween festivity, Vitakraft is also unveiling the “Monster Value Pack Lick ‘n’ Lap Snack.” A delightful addition for the feline members of the family, just in time for Halloween.

    About Vitakraft

    What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.

    Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).

  • Los Angeles,  New York,  pet,  San Diego

    Vitakraft Announces ‘The Trick & Treat Halloween Costume Contest’ for Pets

    This Halloween, the renowned international pet food brand Vitakraft® is inviting pets and their parents to join the “Trick & Treat Halloween Costume Contest.” In a move to encompass the diverse array of pets cherished in homes everywhere, the contest welcomes cats, dogs, small animals such as rabbits, guinea pigs, and hamsters, as well as birds such as parrots, canaries, love birds, and many more!

    Participation has been made effortless. Pet parents need only to post a photo or video of their costumed pet on social media and tag Vitakraft to enter. It’s an opportunity for all pets to shine!

    Get inspired with this video entry example, a Halloween adventure with the feline duo Kona & Kai!

    Meet these requirements by October 27th, and you could be one of the 20 lucky winners to receive a basket brimming with $100 worth of treats!

    In the mix of this delightful contest, safety and enjoyment are prioritized. As part of the contest’s interactive nature, Molly DeVoss, a Certified Feline Training & Behavior Specialist, will share tips to ensure pets are safe and comfortable. For example, for cats, “During Halloween, there are frequent door openings as trick-or-treaters come and go. Make sure your cat doesn’t slip out by accident. If you don’t confine your cat to a safe room, consider using a baby gate at the front door”.

    The “Trick & Treat Halloween Costume Contest” contest underscores Vitakraft’s commitment to all pets in the family. “Every pet, from playful puppies and kittens to chirpy birds and cuddly small animals, is part of the Vitakraft family. This contest is a delightful testament to the variety of pets we cater to with our extensive product range,” Miquel Gonzalez, Chief Marketing Officer at Vitakraft, explained.

    To coincide with the Halloween festivity, Vitakraft is also unveiling the “Monster Value Pack Lick ‘n’ Lap Snack.” A delightful addition for the feline members of the family, just in time for Halloween.

    About Vitakraft

    What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.

    Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).

  • pet,  San Diego,  Toys

    Unleashing Feline Curiosity: Exploring the Enchanting World of the Vitakraft Cat Puzzler

    Cats, with their mysterious allure and playful nature, have captivated human hearts for centuries. As feline companions become an integral part of our lives, it’s only natural to seek innovative ways to engage their curiosity and keep their minds sharp. The Vitakraft Cat Puzzler emerges as a beacon of enchantment, offering a dynamic and captivating experience that not only entertains our feline friends but also fosters their cognitive development.

    Internationally trusted pet food brand Vitakraft® announces the launch of a brand-new Vitakraft Puzzler Treat Dispensing Toy. This new addition to the Vitakraft family is the first cat toy for the brand. The wobbling puzzle toy dispenses treats as a reward for the cat’s hard work. Each Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels cat treats and can be refilled with other Vitakraft treats. The toy hits Walmart shelves at 600 locations now for a limited time. Now pet parents everywhere can treat their favorite felines to a stimulating new toy and some great new snacks. The Vitakraft Puzzler Treat Dispensing Toy is available at an SRP of $9.98.

    With its bowl shape and tilt stopper, the refillable new Puzzler Treat Dispensing Toy is great for cats, not just for entertainment but for mental stimulation too. The bowl is filled with a handful of treats, which the cat forages around for with its paw as the toy wobbles. This stimulates the cat’s natural instincts in a safe and rewarding way, and the promise of a treat keeps the cat entertained for long periods.

    According to Certified Feline Training & Behavior Specialist Molly DeVoss, “Foraging is an important environmental enrichment activity that will keep your cat active and mentally challenged for a happier, longer life. The Vitakraft Puzzler Treat Dispensing Toy is a unique new product that not only offers cats treats but also a challenge.”

    The Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels in Chicken Recipe with Pumpkin. The new Puzzler Treat Dispensing Toy, available now in 600 Walmart stores, joins the highly coveted line of Vitakraft cat treats available, including:

     

    • Meaty Morsels, which are also available separately and can be found in both Chicken Recipe with Pumpkin and added Taurine to support healthy eyes and heart and Chicken Recipe with Salmon and added Omega-3 to support healthy skin and a healthy coat. Meaty Morsels refill bags are sold at an SRP of $2.99. A one-of-a-kind cat treat made from a high-protein chicken base formula, Meaty Morsels are moist and tender, bite-sized treats which are easy for cats of all ages to chew. They are made with over 70% real meat, with two layers of meaty goodness and a savory center, and are gently oven-roasted, making them great for disguising pills as well. The soft and delicious treats are made without artificial colors, making them safer for cats.

    • Vitakraft PurrSticks, a tasty and nutritious snack made with real meat and premium ingredients. With over 70% meat, small batch production, and gently oven-roasted ingredients, PurrSticks are sure to have any cat purring with delight. Each stick is segmented with marks which make the treat easy to break apart and easy to portion, so one stick can easily be broken into several to be put inside the Puzzler Treat Dispensing Toy. Purrsticks are tender and tasty treats free from artificial colors and flavors. With their chewy texture, they are safe for cats aged three months and older. They are available in two irresistible flavors: Chicken Recipe and Chicken Recipe with Salmon. PurrSticks are sold in 5-packs for an SRP of $3.99.

    • The Lick ‘n’ Lap line, which includes Snacks, Meaty Gravy, and Smooth Jelly, each available in single-serve pouches of Salmon Flavor and Chicken Flavor. The squeezable pouches come in three textures and two flavors to ensure every cat can find their favorite. The pouches are designed for handfeeding, which helps to promote positive bonding between owner and pet. Lick ‘n’ Lap treats are available at an SRP of $3.99.

    • Souprise Snacks, a souper snack for cats with a saucy broth made with real pieces of meat! They are a perfect and palatable way to add liquid to your cat’s diet, as they can be used as an in-between meal snack, or as a food topper for finicky cats and for food transition, due to the high liquid texture. They come in a 4-pack of single-serving squeeze sachets and are available in Chicken Fillet and Salmon Fillet flavors at an SRP of $3.99.

     

    “We have been eager to release our new Vitakraft Puzzler Treat Dispensing Toy to the public, and we’re excited that we are finally able to do so,” says Miguel Gonzalez, Chief Marketing Officer at Vitakraft. “Quality is always top priority at Vitakraft, so it was important that our first cat toy be a home run winner. We wanted a toy that would be fun for cats while also enriching them mentally, and that’s exactly what we made.”

    Vitakraft cat treats can be found at major retailers nationwide, online at Amazon and Chewy, and in local pet stores. For more retail information, including retailers for Vitakraft’s full collection of small-batch cat treats, visit the Vitakraft US website. Plus, find the best tips and advice for cat owners to strengthen the bond with their cats.

     

    About Vitakraft

    What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.

    Learn more about Vitakraft at ​www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).

     

     

  • Los Angeles,  New York,  pet,  San Diego

    Vitakraft Treats: The Best Stocking Stuffers for Your Feline Friends

    Because Vitakraft Knows ‘What Cats Are Really Into’

    Our cats are our family, and like any other member of the family, they deserve some exciting gifts for the holidays. There’s nothing more exciting to a cat than a delicious treat, and since Vitakraft® knows ‘What Cats Are Really Into,’ the choice can only be Vitakraft Cat Treats, perfectly sized to be stuffed into your cat’s stocking.

    For folks with a feline friend, stocking stuffers are a fun and exciting way to get them involved in the holiday! There’s nothing more exciting to a cat than a delicious treat, and since Vitakraft knows ‘What Cats Are Really Into,’ the choice can only be Vitakraft Cat Treats, perfectly sized to be stuffed into your cat’s stocking. Vitakraft Cat Treats are the best choice for the holidays, with an array of available textures, flavors, and forms to ensure that every cat can find their perfect match. Plus, Vitakraft Cat Treats are formulated and designed to be interactive, encouraging bonding between owner and pet.

    The Vitakraft line of delicious, low-calorie treats includes Meaty Morsels loose treat bites, great to fill up your cat’s stocking for a fun surprise; Purrsticks individually wrapped meat sticks, long and thin for sticking out of the stocking; and individually packaged treats in handy squeeze sachets to stuff in those stockings, which include Souprise Snacks and Gourmet Jelly Snacks. Also available in individual squeeze packets are Vitakraft’s top-selling Lick ‘n’ Lap Snacks, new Lick ‘n’ Lap Meaty Gravy, and new Lick ‘n’ Lap Smooth Jelly. Expert recommended Lick ‘n’ Lap treats are designed for handfeeding, which encourages cats to associate people with yummy treats, promoting the bond between you.

    • Lick ‘n’ Lap Snacks: Vitakraft’s #1 most popular cat treat – a smooth and creamy lickable treat in a single-serve packet. Squeeze out the product at your desired pace and allow your cat to lick it from the packet, or off your finger or a plate. Two flavors: Chicken and Salmon
    • New Lick ‘n’ Lap Smooth Jelly: the newest cat-favorite addition to the line – a smooth gelatin snack with a bit thicker consistency than the Snacks. The jelly is soft for squeezing and snacking, and is savory, delicious, and ideal for cats of all ages. Two flavors: Chicken and Salmon
    • New Lick ‘n’ Lap Meaty Gravy: another newest addition – a gravy treat that’s thicker than the original Snacks, contains real pieces of meat for a unique texture, and is great for cats of all ages. Two flavors: Chicken and Salmon

    “For the holidays, we naturally want to be closer to our family, and that includes our pets,” explains Certified Feline Training & Behavior Specialist Molly DeVoss. “A great way to strengthen, or even build, that bond between you and your cat is to use yummy treats like Vitakraft’s Lick ‘n’ Lap line because cats absolutely love them and will love you in return. I always say the best way to a cat’s heart is through their stomach!”

    Other than Vitakraft’s Lick ‘n’ Lap line, you would be also interested in Meaty Morsels and Purrsticks.

    • Meaty Morsels: the only cat treat of their kind on the market – a moist and tender, bite-sized treat made of 70% meat, with a high-protein chicken base formula, two meaty layers, and a tender center, which can also be used as a pill pocket. Two flavors: Chicken Recipe with Pumpkin and Chicken Recipe with Salmon.

    • Purrsticks: breakable, meaty sticks with 70% meat that let you choose the serving size. They come individually wrapped, with easily breakable markers to allow you to make smaller, chewable bites. They are great for exercises like treat tossing and food puzzles, increasing mental stimulation for cats. Two flavors: Chicken and Chicken with Salmon.

    Vitakraft Cat Treats can be found in-store at Walmart, Petco, PetSmart, Pet Supplies Plus, other major pet supply stores, and across the US in your neighborhood pet shop. Online retailers include Amazon and Chewy.

    Go to www.vitakraft.us/cats to learn more about Vitakraft’s collection of small-batch cat treats packed with healthy and flavorful ingredients in the shapes, tastes, and textures your favorite feline will love. Plus, find the best tips for cat owners to strengthen the bond with their cats so you can become closer than ever with your cat this holiday season.

    About Vitakraft

    Vitakraft – from small agricultural retailer to international pet food group. What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany over 180 years ago has since developed into one of the most successful companies in the pet care industry. From the very outset, our company philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Around the world, over 2,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day. Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft is the #1 cat treat in Europe, according to Euromonitor. A trusted name in the pet world for over 180 years, Vitakraft is committed to making high-quality pet foods and treats, designed for each animal’s individual needs and preferences. Vitakraft is now represented by local sales companies in twenty countries worldwide.

  • pet,  San Diego,  WorldWide

    Introducing Lick ‘n’ Lap Smooth Jelly & Meaty Gravy Because Vitakraft Knows ‘What Cats Are Really Into’

    Ever get tired of eating the same food over and over again?! Most of us have been there – you made a big stew at the beginning of the week, and don’t want it to go to waste, so you find yourself eating stew for lunch and dinner all week long. By the end, you’d probably be okay never seeing stew again, let alone eating it…It happens to all of us. It also happens to our cats.

    Cats tend to be pickier eaters, so they can get bored of eating the same kind of food all the time, just like us. That’s why Vitakraft® provides a wide variety of cat treats in different flavors, textures, and consistencies to keep treat time fun and interesting for our furry friends.

    Take, for example, their brand-new Lick ‘n’ Lap Smooth Jelly and Lick ‘n’ Lap Meaty Gravy treats: these low-calorie, lick-able snacks with no artificial colors, flavors, or preservatives, are the purr-fect treat to add fun and flavor to any cat’s diet – whether as an in-between meal, a delicious training tool, or a scrumptious saucy food topper!

    Pet parents have trusted Vitakraft with all their pets’ needs for over180 years, and as a result,Vitakraft truly knows ‘What Cats Are Really Into.’ To meet the needs of different cat personalities,Vitakraft is committed to making high-quality, low-calorie cat treats in multiple textures: liquid, jelly, morsels,and sticks.To that end,Vitakraft debuts two new products in its signature Lick ‘n’ Lap™ Snack Line,including Lick ‘n’ Lap™ Smooth Jelly and Lick ‘n’ Lap™ Meaty Gravy. With Lick ‘n’ Lap Cat Treats, even the most stubborn and finicky of cats will cozy up or consider obeying your command for once as soon as they see you pull out a Lick ‘n’ Lap! As an in-between meal treat, delicious training tool, or scrumptious saucy topper for food,the Lick ‘n’ Lap Snack Line offers convenient, single-serve pouches that provide cats with flavor-boosting treats made with real chicken and salmon. All Lick ‘n’ Lap varieties can be enjoyed straight from the tube, squeezed directly into a bowl, or used as a tasty food topper. They’re the perfect format for hand-feeding and bonding with your furry friend.

    The Lick ‘n’ Lap Smooth Jelly is a smooth gelatin snack that’s the perfect, easy-to-eat treat for cats of all ages. It is soft, savory,and delicious,making for a wonderfully interactive bonding treat. It is available in individual, easy-to-serve tubes, sold as a 5-pack with an SRP of $3.99.

    The Lick ‘n’ Lap Meaty Gravy is a delicious squeezable treat made with pieces of real meat that will make any cat purr. It is excellent for all cat life stages and is a hearty interactive bonding treat. It is available in individual, easy-to-serve tubes, sold as a 5-pack with an SRP of$3.99.

    Meaty Morsels are unlike anything else on the market. The moist and tender, extra meaty cat treats are made of 70% meat, with two layers of meaty goodness and a tender, savory center. They are made from a high-protein chicken base formula and are oven-baked.The soft and delicious treats are available in two flavors: Chicken Recipe with Pumpkin and added Taurine to support healthy eyes and heart,and Chicken Recipe with Salmon and addedOmega-3to support healthy skin and a healthy coat. Available at an SRP of $2.99.

    These new lick-able treats join the original Lick ‘n’ Lap Snack, Vitakraft’s #1 cat treat, which are used by Certified Feline Training and Behavior Specialist Molly DeVoss to turn shelter cats from scared and shut-down to adoptable. These treats add moisture to a cat’s diet and are bursting with natural flavors and added vital ingredients like Omega-3,to support a healthy coat and skin,and Taurine, to support a healthy heart. They come in Salmon and Chicken flavors in 5-pack squeezable tubes at an SRP of $3.99.

    About Vitakraft

    Vitakraft –from small agricultural retailer to international pet food group. What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry. From the very outset, our company philosophy and actions have been guided by one fundamental principle: “For the love of pets.”Around the world, over 2,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day.Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet –just like in the wild.This dedication to quality is why Vitakraft is the #1 cat treat in Europe, according to Euromonitor. Vitakraft is now represented by local sales companies in twenty countries worldwide.