I am flying back to LA tomorrow for this very special event in Santa Monica put on my Cosmetic Executive Women. I am so excited and will tell you all about it on Weds. If you are interested in joining CEW or attending events like this, click here.
Top 10 List: How to Build
a Beauty Brand
Tuesday, June 15, 2010
Fairmont Miramar Santa Monica
Santa Monica, California
6:00PM – 8:00PM
A skinnovator for the past 22 years, Cristina Carlino has been the brains behind the Philosophy beauty brand since its inception. An accomplished author, inventor of the “micropeel,” and the creator of a medical skincare company, BioMedic, Carlino noticed a gap between the quality of the skincare offered in doctor’s offices versus what was sold in department stores. In order to fill the void, she leveraged BioMedics research and technology into a more affordable and cool cosmetics, health, and wellness line that could be enjoyed by all. And so she launched Philosophy in 1996 and took the beauty scene by storm. Touted for fast and effective do-it-yourself vitamin C peels, nearly edible food-inspired body washes, natural-looking makeup, and clean-smelling fragrances, Carlino’s revolutionary formulations have proven to be a successful marriage of science and fun.
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