Pura fragrances are pet and kid friendly, paraben/phthalate free, and cruelty free.

Scent can change the energy and atmosphere of your space. Pura is to bring safe, premium fragrance to your home. They create life-changing fragrances and products in a way that is safe for your entire family while also being environmentally and socially responsible.

Pura allows you to customize the aroma of any space from your smartphone. You get precise control of your scent intensity with premium, designer grade fragrances all through the Pura scent experience. Pura fragrances are formulated using naturally derived scents from plants, herbs, and fruits. The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where they can have a social impact. Each recipe is reviewed and tested by their fragrance house’s perfumers and scientists to ensure that everything they offer is clean and safe around kids and pets.

The Pura app allows you to control your device from anywhere at anytime all from the convenience of your smartphone.

  • CUSTOMIZE: your scent experience at home or the office with premium, designer grade fragrance from anywhere at anytime
  • PERSONALIZE: Scheduling & geofencing features allow your ambiance to compliment your lifestyle and save your fragrance
  • OPTIMIZE: your experience by adjusting the scent intensity and selecting your style with a smart LED ambient nightlight that your kids will love
  • SWITCH IT UP: Your device holds two fragrances so you have the option to switch it up anytime
  • SWEET AMBIANCE: Create an atmosphere that fills your space with a perfect ambiance of colorful smells with a built in customizable nightlight

Fragrance has always been an essential part of the human story. It can change the energy and atmosphere of your space, transport you to new places, enhance moods and feelings, and take you back to special memories. It has the power to evoke romance, increase wellness, celebrate new life, and honor loved ones. While fragrance has been treasured throughout the ages, we believe its potential is yet to be fully realized. At Pura, they’re reimagining the future of fragrance. They’re unlocking the possibility of scent with smart home technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and they want to tap into that positivity.