Super Zoo 2024

Trend alert everyone! I was able to go walk the show today and see all the new products coming to market. There are truly strides in innovation for foods, textures and flavors for animals. We all know dogs love pig ears but what about them with special flavors?

The trend in creating alternative flavors is seen in various brands and the new yak cheese chew that we have all seen now come with flavors and little yeti treat holder that work similar to a Kong.

Interesting notice on licensing! Two years ago we were all so exited about Kellytoys Squishmallow pet beds but I did not see them today. I only saw these darling Pororo water and food dishes for cats.

Another word on clever merch and licensing, Clifford everything is coming soon!