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Boston-Based Luxury Green Skincare Brand Poéthique Introduces Limited Edition Lip Balms As Its First Foray Into Beauty Products
Inspired by the cities of Bombay and Buenos Aires,
Poéthique introduces two limited edition lip balms
featuring kokum and mango butters to protect, heal and beautify lips.
Clean, natural, plant-based luxury skincare brand Poéthique, a new player among clean beauty insiders, introduces its first cosmetic product, limited edition lip balms.
A duo of sheer matte lip balms, Bombay (a peachy orange, inspired by the spice markets in Bombay, India) and Buenos Aires (a bright pink, inspired by the flamboyance and passion of the tango, a favorite pastime in Buenos Aires, Argentina), are formulated with kokum and mango butters, which are rich in nourishing fatty acids and antioxidants which heal and protect lips.
“We designed these lip balms to be portable, effective and beautiful,” Poéthique Founder and CEO Gayatri Pradhan said. “I’ve always loved traveling; I’m from India, and my chief chemist is from Buenos Aires. It seemed natural to pay homage to our countries and cultures as we explore expanding the Poéthique line into cosmetics.”
The Bombay and Buenos Aires lip balms are both unscented and sheer, housed in a matte glass container that is perfect for an on-the-go pop of color and moisture, or for display with the rest of Poéthique‘s line.
Available for $14 each, Poéthique‘s lip balms are generously sized at 0.18 oz/5 g, exclusively available at www.poethique.com.
A deeply nourishing blend of various plant oils and butters in a melt-on-touch formula. Protects the thin skin of the lips from moisture loss and keeps them soft, smooth and hydrated. Lightly tinted to provide a soft blush of color.
Bombay, is a reddish brown hue that evokes the spice markets of that city. Buenos Aires is a vibrant pink, inspired by Argentina’s favorite pastime, the tango.
Key Ingredients
Kokum (Garcinia indica) butter: has anti-inflammatory, anti-oxidant properties ideal for damaged skin.
Mango (Mangifera indica) butter: contains high levels of moisturizing essential fatty acids, and vitamins A & C.
Coconut (Cocos nucifera) oil: has essential fatty acids that are moisturizing and healing.
Sesame (Sesamum indicum) seed oil: contains Vitamin E which keeps skin strong and supple.
Poéthique has already gained “holy grail” status among clean beauty insiders for its Deeply Cleansing Milk, Facial Recovery Elixir and Radiance Boosting Face Serum, products which are gentle, effective and create an at-home spa experience.
All Poéthique products are Leaping Bunny and 1% for the Planet certified. Additionally, all Poéthique products are formulated with only plant-based ingredients, without sulfates, phthalates, synthetic dyes, fragrances, parabens, mineral oil, petrolatum, petrochemical substances, silicones, PEG, TEA, DEA or propylene glycol.
To learn more about Poéthique, visit www.poethique.com.
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Therapeutic Skincare Brand CeraVe® Launches Hydrating Sunscreen
While incorporating sun protection into a regular skincare routine this time of year seems like a no-brainer, dermatologists agree that consumers could use some improvement when it comes to protecting from the sun. According to a recent survey conducted by CeraVe®, only two percent of dermatologists say they believe their patients take sun protection very seriously. Whether it’s a lack of knowledge or just confusion on best practices, consumers are looking for products that deliver sun protection and skincare without making sacrifices.To help them take better care of their skin without the tradeoffs, CeraVe® has launched new Hydrating Sunscreen, a mineral sunscreen formulated with broad-spectrum sun protection and three essential ceramides to protect your skin in the sun and lock in moisture long after.
CeraVe® Hydrating Sunscreen is a 100 percent mineral sunscreen that uses titanium dioxide and zinc oxide to protect against UV rays. Unlike a chemical sunscreen that absorbs into the skin, a mineral sunscreen uses mineral filters to form a physical barrier on the skin and reflect UV rays away. Like all CeraVe® products, the sunscreen also contains three essential ceramides, which help restore the skin’s natural barrier while locking in moisture. CeraVe® is the only brand to offer a product that combines SPF protection plus three essential ceramides, protecting from the sun and providing all-day hydration and delivering skincare without any tradeoffs.
Using a sunscreen like CeraVe® and following proper sun care measures can help protect skin from damage like sun spots, premature aging and hyperpigmentation; however, many people do not even realize that their skin is being damaged by the sun if not protected. In fact, half of dermatologists say that they find themselves talking to patients about their sun habits due to sun damage more than half the time, even when patients are there for unrelated topics. Moreover, many people don’t realize that sun exposure can dry out skin, which is why CeraVe® sought to create a product that could provide both sun care plus skincare.
“What many of my patients don’t realize is that just because they aren’t showing visible signs of sun damage, like a sunburn, it doesn’t mean the sun isn’t harming their skin,” said board-certified dermatologist Dr. Michelle Henry. “Though I recommend CeraVe® Hydrating Sunscreen to all of my patients because it offers both sun protection and hydration the skin needs, I especially direct my patients with who have conditions like eczema, rosacea and melasma to use mineral sunscreen because it is suitable for even the most sensitive skin.”
Since the mineral filters in CeraVe® Hydrating Sunscreen sit on the surface of the skin to reflect the sun instead of absorbing into the skin like chemical sunscreens would, it is both safe and ideal for sensitive skin. Further, the product is free of fragrances, parabens and oil. It has earned the National Eczema Association Seal of Acceptance and is recommended for daily use by the Skin Cancer Foundation, underscoring its efficacy and suitability for all skin types.
Despite regularly reinforcing the importance of sun protection, dermatologists fear that the advice is not being taken seriously or is not understood:
- One-quarter of dermatologists (24 percent) believe that up to 75 percent of their patients are lying about how much sunscreen they use and how often they use it.
- Three-quarters (75 percent) believe that less than half of their patients are reapplying sunscreen throughout the day.
- More than three-quarters of dermatologists (76 percent) say that less than 25 percent of their patients understand the difference between UVA and UVB rays.
- More than half of dermatologists (52 percent) believe the most confusing part about using sunscreen for patients is when to use it and how often to apply.
“This survey underscores a lack of understanding of the need for proper sun protection measures among consumers. CeraVe® knows there is a need for products with SPF that consumers not only understand, but will want to use,” said Derrick Booker, Vice President of Marketing at CeraVe. “We’re proud to offer a mineral sunscreen with moisturizing benefits that our consumers can feel good about putting on their skin every day.”
CeraVe® offers a wide variety of therapeutic skincare products that are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-II, which are essential to restoring and maintaining the skin’s natural barrier. The Hydrating Sunscreen is available in face and body varieties in SPF 30 and SPF 50 at mass retailers nationwide and on Amazon.
For more information on CeraVe®, visit them on Facebook and Instagram.
About CeraVe®
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand’s mission is to provide therapeutic skincare for all.
About L’Oréal
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.You May Also Like
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How to Create a Beautiful Updo for Prom by Tony Odisho
It’s officially prom season
and Tony Odisho has a cute and easy updo tutorial for it.
This elegant hairstyle can work well with just about any prom dress, plus it’s insanely easy to create. All you need is: Dry Shampoo, Flexible Hairspray, Strong Hairspray, and an Infrared Curling Iron. Here’s how!
On dry hair, apply Ostia Collection Dry Shampoo. This will help add some texture. Plus the formula is talc-free, so it leaves zero residue! Apply Flexible Hairspray. This acts as a heat protectant and it offers a buildable hold that’s perfect for updos.
Using the Ostia Collection Infrared Curling Iron, create soft curls for added texture and volume in the updo.Tease hair at the crown of the head to create even more volume. Lightly brush out hair afterwards.
Pin into a bouffant, leaving plenty of face-framing pieces in front.
Take a piece of hair from the right side and twist it slightly, then pull it across the head, beneath the bouffant. Pin into place.
Repeat the previous step, this time going from left to right.
This style can be worn to prom as is or with the following steps you can create an updo!
To turn this into an updo, repeat the last step listed, going piece by piece.
Finish pinning everything into place, then spray with Ostia Collection Strong Hairspray to hold the style while you dance the night away.
And that’s it! It’s an easy yet elegant updo, perfect for prom. If you enjoy our tutorials, be sure to check out the rest of the News page for more fun hairstyle ideas.
More about Tony Odisho:
Tony Odisho, President and Founder of Tony Odisho, began his career in Rome, Italy, where he studied cosmetology at the prestigious Marelena Academy. Young and ambitious, Odisho immigrated to the United States determined to bring the best beauty practices from Europe. He was promptly hired by L’Oreal Professionnel to work as an educator and color expert. Tony then opened his acclaimed salon and spa, Exsalonce, in Roscoe Village, Chicago.. Tony’s reputation as a master extensionist and businessman landed him an executive position for a major hair extensions brand. In 2009, Tony saw the need for his own line of high end hair extensions. He created Tony Odisho , offering the best quality extensions and everything needed to apply and care for them. Tony Odisho, Beauty for Life. Tony Odisho is still a master stylist and a me! mber of the prestigious Intercoiffure America-Canada.
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Topically Applied Farm-to-Skin CBD Products Featuring the Brand’s Award-Winning Flower
This season, Cannaisseur Brands is re-launching its topically applied terpene-rich CBD Essentials product line with new branding, logo and packaging.The brand was founded by CBD industry expert and advocate Aryn Sieber, who consults with physicians and patients nationwide on the responsible use and medicinal benefits of cannabis. Sieber became a sought-after professional leader in the industry after using cannabis during his own battle with Stage IV cancer.CBD Essentials topically applied products are lab-formulated, third-party tested, and batch numbered to ensure quality and consistency. All CBD Essentials products feature Sieber’s award-winning flower and meet the federal requirements of the 2018 Farm Bill, which mandates that all CBD-infused products are derived from dried Cannabis Sativa L. plant material that contain less than 0.3 percent THC to be legal in the United States.
“CBD Essentials is dedicated to developing the highest quality therapeutic cannabis-infused products available,” said Ayrn Sieber, Founder of Cannaisseur Brands. “Using premium CBD flower and select terpenes in our award-winning farm-to skin formulas, the products are designed to optimize and support personal health and well-being.”
Real-world testing has shown CBD to have antioxidant and anti-inflammatory properties and to act as an antibacterial, antitumoral and antimicrobial. Studies also have shown that CBD can balance oil production in the skin. Furthermore, because the human body’s endocannabinoid system (ECS) is critically responsible for the life cycle of basal skin cells, some treatments encourage the ECS with topically applied CBD in an effort to help regulate the production of healthy skin. (It is important to note that therapeutic statements for CBDproducts are not yet evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease.)
CBD is non-psychoactive. Cannabinoidsare chemical compounds found in the cannabis plant that act on cannabinoid receptors in cells in the human body that alter neurotransmitter release in the brain. Ligands or bonding molecules for these receptor proteins include endocannabinoids which are naturally produced in the body. Terpenes refer to a class of compounds found in nearly every plant species including cannabis. They have been shown to influence many biological activities—including reduction of inflammation, reduced sensitivity to pain, and reduced anxiety. Terpenes and cannabinoids share a common biochemical precursor, giving them the ability to bind with different biological substances in the body, including receptors and enzymes. 
The Cannaisseur Brands Summer 2019 collection features six key products:
CBD Essentials Pain Cream—This body cream, formulated to offer pain relief for sore muscles, aching joints, and chronic skin conditions, won the Les Nouvelles Esthétiques & Spa “Best New Product” award in 2018. A therapeutic blend of premium CBD, select terpenes, and organic hydrators such as coconut oil and shea butter facilitate muscle rejuvenation and replenish moisture for dry skin conditions. The product uses 50 mg. per oz. of premium CBD. CBDEssentials Pain Relief Cream is available in Green Tea Cucumber and Natural in sizes 1.5 oz. at a retail price of $24; 3 oz. at a retail price of $80; and 6 oz. at a retail price of $160. CBD Essentials Pain Cream is now offered in the same sizes in Extra-Strength at 100 mg. per oz.
CBD Essentials Salt Soak Concentrate—This therapeutic blend of immune-boosting, mineral-rich sea salts, combined with premium CBD and select terpenes was formulated to soothe sore muscles, reduce stress, and induce relaxation. This product won the Les Nouvelles Esthétiques & Spa “Best New Product” award in 2019. CBD Essentials Salt Soak is available in Green Tea Cucumber, Eucalyptus, Lavender and Natural in sizes 1 oz. at a retail price of $16; 3 oz. at a retail price of $40; 5 oz. at a retail price of $70; and 6 oz. at a retail price of $80.
CBD Essentials Body + Massage Oil—This product features organic coconut oil infused with premium CBD to reduce discomfort associated with muscle and joint inflammation. This non-greasy topically applied product helps to rejuvenate tired muscles and aching joints, enhancing recovery and relieving pain. It was formulated to be used for therapeutic and oncology massages, and has been shown help reduce inflammation associated with arthritis, fibromyalgia, tendonitis and psoriasis in hundreds of real-world test cases. Designed for all skin types, the CBD Essentials Body + Massage Oil also can improve dry skin, deeply hydrating for maximum benefit and long-lasting protection. CBDEssentials Body + Massage Oil is available in Green Tea Cucumber, Peppermint, Eucalyptus, Lavender and Natural in sizes 1 oz. at a retail price of $29; and 4 oz. spray at a retail price of $90.
CBD Essentials Massage Roll-On—This product features the same formulation of CBD Essentials Body + Massage Oil, in the convenience of a roll-on applicator. CBD Essentials Massage Roll-On is available in Green Tea Cucumber, Peppermint, Eucalyptus, Lavender and Natural in sizes 0.3 oz. at a retail price of $12; and 3 oz. at a retail price of $70.
CBD Essentials Transdermal Patch—This THC-free time-released product delivers 70 mg. of premium CBD via a 2.5 in. by 3.5 in. waterproof adhesive patch (so it can be worn in the shower and during a workout) and is effective for up to 36 hours. CBD Essentials Transdermal Patch is unscented and available at a retail price of $30.
CBD Essentials Lip Balm—The first lip balm launched by the brand, CBDEssentials Lip Balm is formulated to moisturize the lips from discomfort associated with dryness and deeply hydrate dry skin for maximum benefit and long-lasting protection. CBD Essentials Lip Balm is available in Tropical Punch, Grape, Coconut, Vanilla and Peppermint in 0.15 oz. at a retail price of $8.CBD Essentials products are available at CannaisseurBrands.com and select spas, wellness centers and specialty retail outlets nationwide.
About Cannaisseur Brands
Cannaisseur Brands was launched by cannabis industry advocate Aryn Sieber,who consults with physicians nation-wide on the legal use of medical cannabis and CBD for their patients. Sieber became a sought-after professional leader in the CBD and medical cannabis industry after using medical cannabis and CBD during his own battle with Stage IV cancer. The topically applied products in the Cannaisseur Brand line are lab-formulated, third-party tested, and batch numbered to ensure quality and consistency. All products in the line feature the brand’s award-winning flower.You May Also Like
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IT Cosmetics’ Best Deal Before The End of May
IT Cosmetics QVC Today’s Special Value is going live TONIGHT, Friday, May 24, 2019 at midnight (ET)!
IT Cosmetics’ IT’s Your Summer Essentials! 4-Piece Collection contains life-changing products that transform your complexion, lips and lashes for summer—and beyond! This Today’s Special Value® will be offered for one day only! As a reminder, each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.
About Each Product:
NEW! Heavenly Skin Skin-Hugging Foundation Brush No. 707
A makeup bag must-have, your game-changing brush features a unique brush head that hugs the contours of your face to flawlessly apply your CC+ Cream Oil-Free Matte with SPF 40 and other favorite complexion products!
Your Skin But Better CC+ Cream Oil-Free Matte with SPF 40 Poreless Finish Full Coverage Cream
Discover full, natural-looking matte coverage, skincare and SPF 40 UVA/UVB broad-spectrum sunscreen—in just one step! This hydrating, color-correcting breakthrough is oil-free and available in 12 shades. Plus, it’s infused with charcoal, known for its detoxifying properties, colloidal clay and Moroccan lava clay, known for their oil-absorbing effects, and tea tree extract, known to combat blemishes.
In a two-week consumer perception study:
97% said it created a smooth matte finish
94% said pores appeared minimized
94% saw reduced appearance of shine
Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment
Featured in a beautiful rose shade, your lip-loving innovation gives you intense hydration, plus a natural-looking pretty flush of color—and is infused with essential butters, oils, hyaluronic acid and antioxidants.
Superhero Elastic Stretch Volumizing Mascara
This mascara gives your lashes the look of super volume, super length and super elastic stretch, all while wrapping them in super black pigment. The effortlessly buildable formula features Elastic Stretch Technology and gives your lashes Superhero powers in just one coat!For more information, you can check out https://www.itcosmetics.com/.
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Rugged Evolution – Rugged Is The New Smooth
For Father’s Day, beard care products can be one of the best gifts for a dad who has beard. I would like to introduce you to the newest brand in beard care. Rugged Evolution is a line of natural beard care products designed to nourish and care for beards while maintaining the highest quality ingredients.
Rugged Evolution, which was founded by 24-year-old J. Arrington, offers balms, oils, shampoos, shaving lotion, beard brushes, and more. For the dad who is serious about his grooming, gift him a set that fit his needs.
The small gift set ($39) includes a balm and an oil and two bottles of 2 oz conditioning shampoo.
The large gift set ($75) includes a balm and oil, an 8oz conditioning shampoo, a wooden comb, and a boar bristles brush.
About the BEARD BALMS: Rugged Evolution’s balms will give you the look of a man of distinction. All balms are dispensed in reusable rust proof flat 2oz tins. Made from all natural products the balms are blended to strengthen and add luster/sheen to all beard types. There is a wide range of mild to strong scents. These may be purchased separately or in a combo set. $20.00
About BEARD OILS: Satisfying fresh scents for the well groomed beard. The oils are a light weight blend of all natural ingredients. May be use separately or layered over the balm. These may be purchased separately or in a combo set. 15ml amber glass bottle with a dropper cap. $15.00
The year 2018 was an incredible year for Rugged Evolution, Inc. After several amazing events, including a star-studded launch party, at the end of the year, the young company was chosen as a brand to watch in Essence Magazine’s December 2018 Gift Guide. In addition, they were number 14 in the Essence online article.”14 Gifts for Men on Your List” And 2019 has already proven it will be another awesome year. So look out for Rugged Evolution and its young CEO. Because as their slogan says, “Rugged IS the New Smooth”.
About Rugged Evolution:By the time Arrington Gavin, CEO, was fourteen years old he had a full beard; the last time he was cleaned shaven was for his high school graduation. Over the years, he started growing his beard again and began experimenting with different products – some he liked, some he did not. But one thing he always searched for was natural ingredients. Whether taken internally or externally, Arrington is a huge advocate of natural products.
While doing much research for the right ingredients for his beard in 2016, Arrington began to share his findings with his family and friends. He then went on to receive his Bachelor’s Degree in Wellness Recreation and Sport in 2017. His passion for the art of the human body left him with a burning desire to help individuals accomplish their personal best by living a healthy lifestyle through fitness and wellness. From that desire gave birth to Rugged Evolution – a beard care line of products that he could make available to other “men of distinction.”
Whether you are sporting a goatee, shadow or full beard, Rugged Evolution products are designed to enhance all types of hair. Our natural products nourish, moisturize and hydrate dry itchy skin that hides behind a beard.
MISSION STATEMENT: Rugged Evolution Incorporated is committed to providing our patrons with hand made products that have 100% all natural ingredients. Whether you wear a goatee, shadow or full beard our line of products will enhance all types of hair.
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