Clued-up beauty buffs will incorporate UV protection into their daily skincare routine to protect against the signs of aging however, as the weather is heating up more are starting to purchase sun protection products to keep their skin safe from harmful rays. Boutique skincare expert and lover of natural ingredients, ASDM Beverly Hillsreveals why it may be time to leave the store-bought chemical filled sunscreens on the shelf.

Alexandra Marquez- Co-founder of ASDM Beverly Hills explains, “Numerous in-vitro studies have shown that physical sunscreens surpass their chemical counterparts in efficiency and safety. In addition, physical sunscreens are not absorbed into the bloodstream, but rather sit on the skin’s surface deflecting damaging UVA and UVB rays which cause sunburn and premature aging.”

Physical sunscreens contain active mineral ingredients such as titanium or zinc oxide, also a main ingredient in diaper rash cream and safe for use with sensitive skin. It sits on the surface of the skin and physically deflects the sun’s rays. Physical sunscreens work instantly when applied to the skin. In comparison, chemical sunscreens take up to 20 minutes to work after application and contain numerous components such as octylcrylene, avobenzone, actinoxate, octisalate, 4-MBC and more, using a chemical filter to absorb the rays. These ingredients cause unwanted allergic reactions in some users and can irritate the eyes.

Alexandra continued, “Many are unaware of the true nature of most mainstream sunscreens, with skin rashes and irritation common. As a result, many may put their skin at unnecessary risk by refusing to use sun protection altogether in order to avoid skin redness, itchiness and more. Physical sunscreen is the perfect alternative.

“Our ASDM Beverly Hills physical sunscreen has passed rigorous testing, coming up at a high protection value of SPF 35. When viewed close up, you can even see the protection smoothing crevices on skin, creating an amazing protective barrier.”

In addition to offering unrivalled sun protection, the sunscreen from ASDM Beverly Hills enhances skin tone and leaves a sophisticated matte finish, taming the unwanted shine that often occurs after sunscreen application.

Alongside this leading sun screen product, the natural skincare brand’s range of summer-ready skincare products includes scientifically tested Vitamin C Antioxidant Serum to prevent the hyperpigmentation caused by sun damage.

Here is another product from ASDM Beverly Hills that I also would like to recommend.

Beauty fans long for skin that ‘bounces back’ from all situations – skin that is plump, strong and bursting with elasticity. In new research, ASDM Beverly Hills has found that its Vitamin C Serum could be the hero product that many are searching for.

The advanced skincare specialist performed randomized tests on 50 participants that had applied the antioxidant product to their skin for just two weeks. After executing the skin turgor test to measure skin’s resiliency, the product, containing 15% Vitamin C, was shown to deliver a significant increase in the skin’s elasticity for 75% of participants.

Alexandra Marquez, from ASDM Beverly Hills said, “Vitamin C is incredibly popular, loved by foodies that want to boost their immune system and add an element of vibrancy to their day. However, we suspected that applying this vitamin topically to the skin as well as ingesting it can bring a number of beauty-boosting benefits, and our recent studies have proved us right!”

In-vitro studies have shown that Vitamin C is an essential ingredient for collagen biosynthesis, producing qualitative changes in the collagen molecule. It also serves as a cofactor for the enzymes prolysyl and lysyl hydroxylase which are responsible for collagen formation, essential for maintaining youthful skin. Regular use of this nutrient can visibly increase collagen production, improving skin’s structural strength and resiliency, as shown in the tests performed by ASDM Beverly Hills.

In order to leverage the collagen boosting capabilities of Vitamin C, ASDM Beverly Hills has developed a scientific serum, combining it with components to add to the effectiveness of the nutrient and to improve the skin’s overall appearance. Green tea extract, hyaluronic acid and pure argon oil are among the other active ingredients infused in every drop of the serum, increasing collagen production while also protecting the skin against free radicals and other harmful external factors.

Alongside the randomized tests, other reviews of the Vitamin C serum from ASDM Beverly Hills highlight the effectiveness of the product, gaining a 4.7 average rating from customers.

To find out more about this sun protection secret andskin resiliency secret, or to view the full range of summer-ready skincare products from ASDM Beverly Hills, visit the website at www.asdmbeverlyhills.com

About

ASDM Beverly Hills Corp was founded by Alexandra Marquez in the early spring months of 1998. It all started with one persistent dilemma that drove Alexandra from one dermatologist to another: her melasma. This type of melasma was not simply superficial, but it also had hormonal aspects that motivated her to change her diet, re-balance the alkaline nature of her body and detoxify her cells and organs from everyday accumulated toxicities.

Despite this drastic change in diet, her melasma persisted. After countless failed prescriptions promising to clear up her melasma, Alexandra was ready to take matters into her own hands. With the help of her innovative husband and his background in chemistry, they concocted a unique lightening formula that addressed the main issues of melasma: hydration, exfoliation, targeting, and prevention.

This amazing miracle cream outperformed all of her prescribed creams by not only targeting the issue, but also renewing and nourishing her skin back to health. In less than 3 months, her face was clearer than ever before, with more life and resilience. As is expected with anything that is actually effective, her friends started to notice. And so was born ASDM Beverly Hills basing its humble roots from one remarkable cream: The Arbutin Skin Lightening Cream. It marked an exciting beginning to an amazing collection of skin care products that would prove to be loved by all.