MELISSA + BAJA EAST make NYFW Debut with Karlie Kloss
Melissa unveils its newest designer collaboration with downtown – favorited fashion brand, BAJA EAST. The aesthetic belonging to BAJA EAST designers Scott Studenberg and John Targon seamlessly unifies with Melissa, the ever-innovative plastic accessories brand, to produce bold, punchy accessories designed to accompany BAJA EAST’s collection of “loose luxury”: a fashion and lifestyle concept blending the duo’s native laid-back California cool with a city street edge. The collaboration will make its public debut during the fashion house’s New York Fashion Week runway show on September 12th, which will be held in Melissa’s new experiential ‘Galeria’ in SoHo, and will then be available for purchase in store later that afternoon.
The collection consists of 4 footwear styles: a flat slide, a flat sandal, a chunky high-heeled mule, and a closed-toe,
lace-up ankle “Desert” boot, as well as 1 drawstring bucket bag. True to Melissa’s 35+ years of innovation and high design, the MELISSA + BAJA EAST collaboration boasts the brand’s key raw material: recyclable PVC (100% cruelty-
free!). The collection will be offered in metallic gold, powder pink and black, accented by the addition of a plastic python-embossed texture.
The MELISSA + BAJA EAST collaboration brings with it a transformation to Melissa’s new American flagship, an
expanded Broadway space architecturally developed by Muti Randolph and designed to celebrate and connect the city’s young art scene. The store will be converted into a proper NYFW runway for the first time ever with a full,
multimedia set build-out to visually transport the audience into BAJA EAST’s world. The iconic SoHo location at 500
Broadway is a concept store that will function to align Melissa more closely with NYC’s emerging artists, supporting
young, local talent.
“We’re excited to be partnering with Melissa – right away we were awed by the caliber of the brand’s innovation over
several decades,” said BAJA EAST designer, John Targon. “As a company, their approach to design is so complementary to our spirit and how we play with fashion. The whole MELISSA + BAJA EAST collaboration is a
totally fresh way to approach a new category for us, and using Galeria Melissa as our show venue is going to elevate
the NYFW experience dramatically.”
Designer Scott Studenberg adds, “We love the idea of making exotics accessible, and worked with Melissa to create
a super-realistic 100% cruelty-free plastic python that we used throughout the collection. We also incorporated our
PSYCHEDELIC TIGER print and our THRIVING message to edge out the collection.”
“Melissa prides itself on collaborating with the best design talent across the world, and our new partnership with
BAJA EAST perfectly aligns with Melissa’s current brand direction,” adds Raquel Metz Scherer, Marketing Director for
the brand. “There is a great synergy of lifestyle between Melissa collectors and the in-the-know fashion crowd that
follows Scott and John’s growingly-iconic ‘loose lifestyle’ approach to streetwear.”
The re-envisioned Galeria space was born from a futuristic eye, exceptionally innovated with the latest technology to
create a multi-sensory experience that surpasses the typical shopping experience.
Melissa + BAJA EAST collaboration will be available for purchase beginning September 12th at all three Galeria
Melissa locations around the world, including Galeria Melissa NYC (500 Broadway between Spring and Broome
Streets), Galeria Melissa London and Galeria Melissa São Paulo. The shoes will retail between $105 and $150, USD
and the bag for $170 USD. Additionally, all three Galeria Melissa stores will receive art installations to celebrate the
Melissa + BAJA EAST collaboration.
INGLOT – How to get the looks from Baja East, Orla Kiely, and more!
Writing to share a breakdown of the NYFW makeup and nails looks created by INGLOT for the SS17 season – Including Baja East, Orla Kiely, Michael Costello and Kim Shui.
· WHO: Baja East
· THE VIBE: Glam Guns & Roses.
· HOW TO GET THE LOOK: “The concept is very rock’n’roll, with a messy, grungy feel but still fashion forward,” says lead nail artist Naomi Yasuda for INGLOT. “The models have messy hair and heavy, smudgy eye makeup. So for nails I wanted to follow with a really cool grunge look.”
· THE KIT: “I used an oily grey-greenish color (INGLOT O2M Breathable Nail Enamel in #649) as a base for the girls, then did a black ombre (with INGLOT o2M Breathable Nail Enamel #692) – starting at the cuticle with black and the tip is green (INGLOT Nail Enamel #988 and #987). The men’s nails are going to have a clear nail (o2m Breathable Base) with black ombre coming from the cuticle (with INGLOT o2M Breathable Nail Enamel #692). The reason why I did it from the cuticle is because it looks somewhat dirty to go along with the theme but in a fashionable, edgy way.”
· WHO: Orla Kiely
· THE VIBE: A Rose-Kissed English Prairie Girl
· HOW TO GET THE LOOK: “The girl this season was inspired by an English prairie girl. There is a rosy kiss on the eyelid, but with a slight smoldering of dark taupes to add a mystery to her,” said,” said Stevie Huynh, lead makeup artist for INGLOT.
· THE KIT: Huynh used INGLOT products in unconventional ways (liquid blush on lips, blush on lids and brow gel on lashes) to achieve a uniquely cohesive, blended look.He used taupe-y contour shades, including Freedom System Eye Shadow Matte #305 from INGLOT’s new What A Spice! Collection ($7), to define and sculpt the eye socket, with an emphasis on smoking out the bottom lash line. He used dark brown Freedom System Eye Shadow Matte #299 ($7) to define the top lash line and a petal rose blush, Freedom System Blush #29, to fill in the eyelid and blend into the crease, making sure that there were no hard lines.
Huynh swiped INGLOT’s new Brow Shaping Mascara on lashes for understated definition. To finish the look, Huynh added AMC Liquid Face Blush #93 ($15) as color on the lips, to create a pale pink pout.
· WHO: Michael Costello
· THE VIBE: Midnight at the Botanical Bash
· HOW TO GET THE LOOK: “Michael stressed to us a passion for each model’s individual beauty, and challenged us to exude that personality through makeup,” said Edward Cruz, lead makeup artist for INGLOT. “We chose complexion products that are applicable to every skin tone. INGLOT’s high pigment formulations are made to be layered, which allowed us to create a high-intensity look with a seemingly effortless, blended aesthetic.”
· THE KIT: Cruz created non-traditional, blended-out gold and berry eyes. He used Freedom System Eye Shadow Matte #296 and #299 from INGLOT’s new What A Spice! Collection ($7 each) as the base, and layered on deep gold and berry sparkle using AMC Pure Pigment Eye Shadow #81 and #24 ($16 each). Cruz layered matte, cranberry Lipstick Matte #438 ($15) with AMC Lip Paint #58 ($14) to create an opaque, berry ombre lip.
· WHO: Kim Shui
· THE VIBE: “The entire look projects confidence,” said Gianpaolo Ceciliato, lead makeup artist sponsored by INGLOT at Kim Shui. To start, each complexion is perfect, clean and dewy and the lip is nude – But from there, everything is personalized. We created one stand out feature per model: A strong brow, a colored or ombre brow, a bright lip, a black lip, a pop of color on eyes, or clean eyes with colored wing tips. Like every woman and her clothes, it tells a very personalized story.”
· HOW TO GET THE LOOK: “Only INGLOT’s extensive color range could give us so much freedom and variety. I love the AMC Eyeliner Gel and Freedom System Rainbow Eye Shadow for creating the different looks. We also went bold on nails, with INGLOT’s O2M Breathable Nail Enamel. The enamel allows water and oxygen to pass through, keeping the models nails in good condition.”