The hottest men in Hollywood have showed us that scruff is the latest look for 2017. From Ryan Reynolds to Chris Pine, the Bed Head for Men by TIGI NEW Grooming Collection is here to help achieve these #beardgoals.

Introducing the Grooming Collection from Bed Head for Men, created by hairdressers and barbers that features a variety of grooming products needed for giving good face:

Balm Down Cooling Aftershave– Even former sexiest man alive, Chris Hemsworth can’t resist a proper grooming routine. Soothe irritation and reduce dryness while hydrating and moisturizing the skin with a fresh green aromatic scent.

Lion Tamer Beard & Hair Balm– If your beard is starting to resemble Casey Affleck’s, then this is the product for you. The first of it’s kind; this balm is specially designed to tame both the hair and beard with light control and conditioning that lasts.

Fuel Around Nourishing Beard Oil ($)- Jake Gyllenhaal’s beard is as polished as the award show trophies this season! Reduce beard burn with this oil that conditions and shines while nourishing the skin.

Mo Rider Moustache Crafter– If there was an award for best moustache, Dev Patel would’ve been the clear winner. Sculpt any moustache to perfection with this strong hold formula that features a subtle fragrance.

“Guys are starting to take more pride in their appearance and are seeing the value in looking and feeling their best. There is this old-fashioned notion that it’s “manlier” to not care about the way you look, but now, more than ever, men are breaking those barriers and realizing that when you look good on the outside, your inner self feels good. At Bed Head, we believe in embracing creativity, so we’re taking a new approach to traditional grooming.” – Anthony Mascolo, TIGI International Creative Director

TIGI Bed Head for Men products are available at Ulta stores, Ulta.com and select salons nationwide. Find a salon near you at bedhead.com!