• New York

    NYFW: Mara Hoffman Backstage Beauty

    There were only 2 hours to runway time and models are seated in place for their full beauty transformations. In order to bring Mara Hoffman’s Fall/Winter 2015 inspiration to life, each individual had to rotate around the room, moving from CATWALK by TIGI hair care section to the wall of Maybelline’s make-up artists and finally to ZOYA where each model gets freshly manicured nails before being fitted for showtime.

    Hair back Mara Hoffman Hair side Mara Hoffman
    This year, Hoffman’s collection was inspired by Luke Skywalker. Thomas Osborne, creative director of Hair by Catwalk by TIGI

    explains his take on the look. “We created dual textures – there’s a tightness on the top and then a 70’s looseness towards the bottom of the braids. We let the braids take on its own life. Especially in this time of year, when you’re out in the cold and wearing a hat, your hair comes out in this fresh looseness and we wanted to embrace that.”

    IMG_20150214_132229_1Osborne assures me that having very long hair was unnecessary. If your hair isn’t this long, it becomes more important to use great hair product.” The two products used to create this look includes CATWALK by TIGI’s

    1) The Bodifying Spray, which prepped the hair for the hair for the braid. and

    2) The Session Series Work It Hairspray to set the look.IMG_20150214_131843

    This year’s nail design was free-flowing, using vegan-friendly nail polish brand, ZOYA. “You paint from light to dark and there are no straight lines to paint. You can use the brushes already in the bottle and you can go on an angle down the nails.”

    IMG_20150214_133739 IMG_20150214_134751~2 IMG_20150214_140139 IMG_20150214_150546 Make up Mara Hoffman

    In this look, there are a total of 5 colors. The only satin color is the pink color, called Brittney. All of the other colors come from the ZOYA collection and you can switch out colors as you desire. Inspired by the sand and sunrise of Luke Skywalker’s planet, Lottie, the Creative Director of Maybelline applies a golden bronze to the eye. She finishes with a little bit of darkness to give it a soft, modern edge of today’s woman. The skin is left very dewy, natural and fresh.

    Nails at Mara Hoffman

  • New York

    Attention Shoppers! Good Hair Day Everyday with @TIGIHaircareUSA

    From New York to Europe, The TIGI Creative Team has been busy prepping models backstage for various fashion shows.  Just last week, CATWALK by TIGI Global Creative Director, Nick Irwin created amazing hair looks for the Antipodium, Mark Fast, Osman and John Richmond runways.

    ANTIPODIUM LFW Spring Summer 2014
    Hair by Nick Irwin, Global Creative Director for Catwalk by TIGI
    Inspiration: Antipodium’s SS14 collection is inspired by the ultimate shop girl – that girl who is ethereally cool, drop dead gorgeous and effortlessly confident. The lovechild of candy-coloured Mrs Slocombe of ‘Are You Being Served?” and Cher ‘Clueless’ Horowitz.
    Overall Look: Attention Shoppers! “Sweater Hair”


    Screen Shot 2013-09-26 at 11.57.40 AMHow-to:
    1. On dry hair, apply CATWALK by Catwalk by TIGI Curlesque Lightweight Mousse to the roots only. Use a colouring brush to paint the mousse onto the roots, keeping the middle and ends of the hair clear and natural.
    2. Wherever the hair falls, create a natural, low parting in the hair and then, using a medium round bristle brush, blow dry the hair so that it becomes naturally straight.
    3. To add a bit more character, secure either side of the hair with a random bobby pin.
    4. If needed, lightly coat with CATWALK by TIGI Sleek Mystique Look Lock Hairspray.

    “The look that we created for Antipodium’s SS14 collection really brings to life the phrase ‘Attention Shoppers!’. The hair look is confident yet unkempt, with a quite nod to early 90s grunge but kept clean – this girl is uber cool and will definitely grab your attention.”
    Nick Irwin, TIGI Global Creative Director

    Products Used:
    • CATWALK by Catwalk by TIGI Curlesque Lightweight Mousse – $17.95
    • CATWALK by TIGI Sleek Mystique Look Lock Hairspray – $20.95