She started designing jewellery for family and friends in the 90s. Turned the hobby into a part -time career while finishing her degree, opened up a tanning/gift boutique; and the rest as they say is history. I mentioned before that I had an awesome time, spending the day with Shah, and now you have a chance to see just how lovely she is. Get to know her!
peace, love and health
I mentioned last week, that I got to spend the day with Shah Emily, who is the founder and CEO of 3SHAHS; a custom jewellery line based here in Toronto. I had the opportunity to pick her brain, as well as get a preview of the new 3SHAHS Spring/Summer 2011 collection, which I loved by the way. Before the interview, I had to warn Shah that I an on an oohing/aahing-free diet while filming, as my videos pretty much o.d from them… it was difficult, and the occasional ooh and aah slipped out, but not biggie; the collection is wonderful, and has me craving warm summer weather!
peace, love, and health
ps: Gems in the City Tonight!
I recently had the pleasure of spending the day with Toronto-based jewellery designers, Shah Emily Noaman. I had no idea what I was in for when we set this up, but damn! This woman is an inspiration and half, I left feeling like there’s nothing I can’t do… unfortunately, now I want to do everything lol.
While I was there, I was treated to a preview of the 3SHAHS Spring/Summer 11 collection, “Venus Upon Havana” which features pieces that were inspired by a recent trip to Cuba. The collection will be available at the end of this month at her store- Bask Tanning and Boutique at 1365 Yonge Street, as well as other retailers in the GTA.
Wanna know why I enjoyed spending the day with her? Because she’s totally awesome. Great personality, so much passion, AND because she let me play with all the jewellery till my heart’s content! You can see that she has a wicked eye for detail as every piece features something cute and unique, not to mention the endless splashes of bright colours! Win and Win.
The spring collection features bold patterns, a vibrant selection of rings, bracelets, necklaces, cocktail rings, earrings, in lovely shades of terracotta, aqua and mocha, sage. Each piece features a hand-selected semi-precious stones, fresh water pearls, and mixed metals. For those of us who love putting flowers in our hair, this collection offers a wonderful selection of seductive floral accents.
Here’s a sneak peek at the collection.
I’m totally ready the Gems in The City fundraiser; food, drinks, live music, a fashion show and silent auction, to celebrate the “Venus Upon Havana” collection. I’m there. All this goodness and more, will be happening at Nyood Restaurant on Wednesday April 27th. Proceeds from the event will be going towards the WoodGreen Housing Help Centre.
Thanks to Shah Emily for allowing me to get lost in her lovely world, I had so much fun.
peace, love and health
Video interview coming up next!