True Color Shampoo
Step 1 in Rita’s True Color Revolution. Specially designed for color treated hair, this rich-lathering shampoo gently yet effectively protects hues. Infused with botanical surfactants, it cleans and removes build up without stripping color. Rice proteins and Moringa Seed Extract leave hair squeaky clean and nourished. No build-up, so hair feels weightless.

True Color Ultimate Shine Gloss
Step 2 in Rita’s True Color Revolution, glossing is the salon secret to keep color vibrant and hair as shiny as the day you got it colored. With 5 shades developed by Rita, this in-shower color-saver enhances shine and brilliance with mess-free application.

True Color Conditioner
Step 3 in Rita’s True Color Revolution. Specially designed for color treated hair, this color-protecting conditioner richly hydrates without weighing hair down. Infused with Japanese Camelia Oil to leave strands feeling silky and manageable. Rita’s fade-­defying complex protects color from UV, environment and heat tools, preventing breakage while providing lustrous sheen.
Safe for all hair types. Sulfate, Sodium Chloride & Paraben Free.