Harper’s Bazaar and Donna Karan threw a classy event for New York based beauty bloggers on Monday night on the 44th Floor of Hearst. It was one of the best beauty events I have attended. A combination of a great crowd, very zen atmosphere and invaluable content made this evening worth it. We had a great time networking and talking to fellow bloggers and more importantly, perfume fanatics.
Me and the girls
The launch of Donna Karan’s newest fragrance Woman started with an intimate conversation with Trudi Loren (Estee Lauder) and Stephanie Johnson (City Winery), moderated by Avril Graham (Harper’s Bazaar). They took us through a journey of the creation of this perfume as well as the three models used in the campaign: Karolina Kurkova, Liya Kebede & Christy Turlington – supermodels, mothers & philanthropists.
It was a beautiful event and despite the rain, it was a full house of happy bloggers.
Must be the great wine pairing, petite amuse-bouche and scents swirling about.
My favorite pairing: Deseado from Familla Schroeder with Roasted Tomato and Winter Melon Crostini for Orange Blossom
This evening was about pairing wines with fragrance notes and learning how to smell and taste. WOMAN is like nothing I have smelled before and a welcomed addition to my perfume wardrobe.
The entire team from chemist to bottle design to perfumer were women. When you smell this, it is a cultural statement and manifestation of the strength and softness of a woman. The bottle for WOMAN was designed by architect Zaha Hadid.
Smoked Corn Coquette with Ramey (Chardonnay 2009) paired with Sandalwood and Porcini mushroom butter tart with L’Angevin (Pinot Noir 2009) paired with Donna Karan WOMAN
A fragrance created for women, by women, to celebrate the inspirational, multifaceted women among us: sensual and nurturing mothers, wives, lovers, and friends. A woman is not one thing or another, but everything all at once. Whatever age or race, women are beautiful, embracing their femininity with conviction. The creamy, key notes of orange blossom, sandalwood, and Haitian vetiver express the softness and strength of a woman, exemplifying heart, soul, and beauty—discover the fragrance inspired by all that a woman is.
Orange Blossom, Sandalwood, Haitian Vetiver.
Feminine. Powerful. Passionate.
It is available now for $115 at Sephora or ShopBazaar.com
Social Media and Social Styling: Can The Next Rachel Zoe Be Found Online?, Hosted by Hearst
12:00 PM – 2:00 PM
Hosted at the Art & Culture Hub at Hearst
First stop, Columbus Circle! Today was the first day of Social Media Week New York.
The first thing you do is press 44 at the Hearst elevator… Then they tell you which one to go up. K it is!
up up we go and the view is spectacular!
Automatic blinds and windows… Cool
The biggest takeaway – Unless stores figure out a way to make money while they are closed, they will not be able to compete with what’s happening online and in the social space.
Luxury brands like Tom Ford, Hermes and Burberry are careful in the social space – Do they really want to democratize their brand?
Anyone with a genuine voice will find an audience. Keep on… See you this week!
PS: This is what I wore…
Kristine Welker of Hearst Digital talking about Social Shopping
Social media enthusiasts! Yipee!