• New York

    National Clean Beauty Day, July 15, Celebrates the Movement to Clean Up the Beauty Industry

    Northern California-based Juice Beauty 
    has led the Clean Beauty movement
    and celebrates its 15th birthday

    National Clean Beauty Day Today and Clean Beauty & Wellness Pioneers, Juice Beauty, have designated July 15 as National Clean Beauty Day to celebrate both the Clean Beauty Movement and Juice Beauty’s 15th Birthday.

    The clean beauty movement is intended to raise awareness about the high efficacy of organic ingredients products as well as the avoidance of potentially harmful ingredients in cosmetic products.

    Juice Beauty has been cleaning up the beauty space since 2005, leading the way for the cosmetic and wellness industry, advocating for the importance of certified organic ingredients, sustainable production, and company practices. Juice Beauty products are vegan, cruelty-free, made with certified organic and plant-based ingredients and they have conducted impressive clinical testing revealing high efficacy formulas that can exceed conventional products.  In fact, ForbesCosmopolitan and Elle and more have dubbed Juice Beauty the “OG”, of the clean/green/natural beauty movement (and the Juice Beauty team subsequently nicknamed OG “Original Green” brand).  National Today is announcing this Clean Beauty Day as it is the internet’s leading source for fun holidays and important cultural moments.

    Juice Beauty, being the “OG” also has an organic farm in Sonoma County, California to bring ingredients from farm to beauty. “Our farm brings Juice Beauty’s organic ingredients to life and allows us to more closely connect with our antioxidant-rich ingredients. The farm serves as inspiration for future innovation and to provide ingredients for our products,” said founder Karen Behnke, who has dedicated her entire life to health, wellness, fitness and organic living. The Juice Beauty farm highlights Karen and the team’s California organic and wellness lifestyle and really brings to life of how organically farmed ingredients can have higher antioxidant performance.

    National Clean Beauty Day falls on the 15th birthday of the founding of Juice Beauty. In 2005, corporate wellness entrepreneur, Karen Behnke, had become passionate about the safety and efficacy of personal care products when, years before, she was pregnant with her babies in her 40’s and was worried about the absorption of potentially harmful personal care products ingredients. She became motivated to clean up the beauty space and set out to find healthy skincare solutions that delivered visible results.

    “When I founded Juice Beauty 15 years ago, the Clean Beauty movement didn’t exist,” Behnke said. “I turned my wellness passion to beauty, bought the trademark JuiceBeauty, and started the company from scratch. My premise was that filling with organic botanical juices + powerful plant-based ingredients would yield higher efficacy than conventional chemical products and have the added benefit of protecting humans, animals and the planet”.

    National Clean Beauty Day celebrates the movement toward change of using high efficacy natural, organic, and plant-based ingredients and avoiding the use of potentially harmful chemicals in beauty products. The focus of Clean Beauty Day is:

    • Raising awareness of the Clean Beauty Movement and the impact it can have on the entire beauty industry.
    • Help consumers focus on self-care and wellness, particularly in these tough pandemic times, and how we can better take of ourselves and our planet.

    Juice Beauty’s Green Apple Peel Exfoliating Mask was one of their first products to market, having earned a cult following among beauty experts and discerning consumers with its’ powerful organic fruit acids.  The Stem Cellular Collection is among ULTA Beauty’s nationwide bestsellers, based on Vitamin C, fruit stem cells, hyaluronic acid and more infused into a resveratrol rich grapeseed base. They are celebrating these breakthrough products during their 15th anniversary celebrations. Juice Beauty products are available on juicebeauty.com and major prestige beauty retailers including: Ulta Beauty, Credo Beauty, Sephora Canada, and more.

    Celebrate National Clean Beauty Day with Juice Beauty by sharing your favorite Juice Beauty products on Instagram using #NationalCleanBeautyDay @juicebeauty. To learn more about how Juice Beauty is leading the Clean Beauty movement by dramatically reforming the chemistry of beauty click here.

    Lulu’s favorite: 


    Boost radiance & fade the appearance of dark spots with age-defying cocktail of caviar lime, alpha lipoic acid, CoQ10 & Vitamin C with this regimen.


    • Helps to visibly brighten & refine with malic acid from organic green apples.
    • Creates a smoother looking complexion with a powerful age-defying cocktail of alpha lipoic acid, lime caviar, Vitamin C & CoQ10.
    • Provides plumping moisture to skin with plant-derived hyaluronic acid.
    • Reduce the appearance of dark circles and discoloration with this brightening eye cream, infused with a potent blend of Squalane, CoQ10, Vitamins & green tea.


    Hydrate and protect your skin’s natural moisture balance with this lightweight, zinc broad spectrum SPF 30 moisturizer made with antioxidant rich organic grape and pomegranate, soothing aloe vera, vitamins, and nutrient rich sea algae. Helps prevent premature signs of aging caused by everyday sun exposure. Clears while hydrates.


    • Protects with broad spectrum natural mineral zinc sunscreen (no chemical sunscreens).
    • Blends & absorbs quickly with non-pore clogging moisturizing organic aloe.
    • Hydrates and feeds the skin with algae rich nutrients.
    • Retains & restores skin’s moisture with plant derived hyaluronic acid.
    • Provides essential nutrients to promote healthy looking skin with Vitamins C, E & B5.

    About Juice Beauty: ​

    JUICE BEAUTY IS THE ORGANIC SOLUTION. The ‘OG’-Original Green antioxidant-rich skincare & plant-based makeup. ​ Cleaning up the Beauty space since 2005. ​

    • Vegan. Cruelty Free. Sustainable. ​
    • Certified Organic Ingredients. Wellness. Farm to Beauty. ​
    • Clinically validated formulas. Authentically organic ingredients. ​
    • Every Organic Drop Feeds Your Skin. ​

    Karen Behnke, a serial wellness entrepreneur who built one of the first corporate wellness companies in the country, became passionate about the safety and efficacy of personal care products upon becoming pregnant with her first child at the age of 40. Karen set out to find healthy skincare solutions that delivered visible results. She quickly discovered many leading personal care products on the market contained many chemical ingredients that were potentially harmful to the body some of which had been banned from our food. Knowing that skin can absorb what is placed on it, she wanted to create meaningful change through advanced beauty solutions that worked better, and were better for you, than conventional products. Juice Beauty harnesses the best of certified organic ingredients to deliver clinically validated skincare and vibrant plant-pigment makeup.

    Today, Juice Beauty, headquartered in a beautiful sustainable office in Northern California with a stunning organic farm in Sonoma County, offers antioxidant-rich and amazingly effective skincare and makeup formulas that meet the rigorous organic product regulations in the United States. The Founder has won multiple awards including “Most Innovative Entrepreneur” from Goldman Sachs and the products have won hundreds of awards and accolades. Juice Beauty products are available on juicebeauty.com and major prestige beauty retailers including: Ulta Beauty, Credo Beauty, Sephora Canada, and more.