• Beauty,  Los Angeles,  New York,  San Diego,  WorldWide

    Turning All of Your Sunkissed Dreams into A Reality with TRUE+LUSCIOUS

    Beautiful skin isn’t just about your skin care products. Did you know that the ingredients in your makeup make a big difference when it comes to your skin’s health? Make this new Summer your skin’s best ever by investing in clean beauty that you will love and that will love your skin back.

    True + Luscious was born to create makeup you’ll love to wear that works with (not against) your skincare. While mindful of clean ingredients lists in industry, the holistic approach to how products are made also encompasses sustainability, fair trade and ethical business practices. Clean beauty at True + Luscious, beyond sustainability in ingredients, means being mindful of the impact on Mother Earth.

    Wake up and makeup. Start every day off glowy and glam with Lucky Glow Palette.

    If you’re looking for sunkissed luminosity on demand, True + Luscious got you covered with buttery smooth, talc-free bronzer, blush and highlighters, all in the Lucky Glow Palette.⁣

    Lucky Glow Palette

    Complexion perfecting glow essentials.

    Inspired by lucky charms and good energy.

    A multi-dimensional complexion palette that features expertly curated, buttery bronzers, highlighters and blush that can be layered together seamlessly to create a luminous glow. Handcrafted with pure, concentrated pigments in a sheer base, each luxurious shade can be worn on its own or blended to create an endless range of looks from a healthy glow to full glam.

    How it works

    • Multi-tasking shades can be mixed and matched for a customized glow on your face and eyes
    • Ultra-fine, buttery textures melt into skin for flattering, lit-from-within radiance.
    • Formulated without talc and pore-clogging fillers to help prevent irritation and breakouts.

    Good to know:

    Talc-free, Oil-free, Vegan, Cruelty-Free, Leaping Bunny Certified.

    Pots of Gold Soft gold shimmering highlighter
    Royal Flush Peachy pink satin blush
    Triple Sevens Rose gold, megawatt metallic highlighter
    Good Fortune Medium bronzer
    Heaven Sent Champagne shimmering highlighter
    Serendipity Natural bronzer

    Net Wt. 22.8 g (3.8g x 6)

    Lock in your look, with Spellbinder. It designed so that you can have perfect makeup EVERYDAY, whether you wear light, medium or full coverage.⁣

    Spellbinder Makeup Setting Spray

    Radiance-boosting setting spray + beauty elixir

    Pro-performance with skincare benefits

    A skincare-infused setting spray that sets your makeup and locks in your look for melt-proof, smudge-proof wear for up to 16-hours without fading or settling into fine lines.

    Made with a proprietary blend of soothing and rejuvenating botanicals including organic pineapple juice, watermelon extract and rosewater, Spellbinder gives your skin a bevy of anti-aging nutrients paired with pro-grade makeup setting performance.

    Whether you’ve spent an hour perfecting your makeup or dashed together a 5-minute look for the day, Spellbinder will lock it in for extended wear, keeping your complexion looking flawless and airbrushed.

    How it works

    • Creates a weightless, invisible matrix over makeup to prevent melting, smudging and fading.
    • Formulated with anti-oxidants that soothe and nourish your skin.
    • Developed and tested with pro-makeup artists.


    Vegan, Cruelty-Free, Leaping Bunny Certified. Fragrance free. Dermatologist Tested. Suitable for all skin types.

    Net Wt. 4.0 oz (118ml)

    “My journey to create a clean makeup brand is driven by my own struggle with acne and hormonal skin. I am a makeup-obsessed consumer and, to me, a bold lip or smoky eye means much more than just a look – it’s a boost of confidence. I’ve spent 15 years in the beauty industry creating award-winning products, and I know color cosmetics can be laden with irritants. I’ve been waiting for this moment, a time when consumers like you demand clean ingredients in their makeup that match your skincare standards. It is my mission to create products you can trust and clean up your daily makeup essentials to a quality that would wow even the most dedicated makeup mavens, all the while working with (not against) your skin”

                                                                                                                                   –   Founder’s Journey, Mehir Sethi

    About True + Luscious:

    At True + Luscious, clean beauty means never having to worry about harmful chemicals or irritants that might be lingering in your makeup. They develop richly pigmented, skin-soothing, makeup and skincare without more than 1800 ingredients commonly found in color cosmetics including parabens, talc, sulphates, pthalates, SLS, hormone disruptors, carbon black, and mineral oil.

    True + Luscious products are made with pure pigments and plant-derived, skin-loving ingredients that are just as high-performing as they are safe. It also means being 100% vegan, cruelty-free, and Leaping Bunny certified because furry friends do not belong in cosmetics.

    Above all, True + Luscious clean beauty ethos is to create the best quality products for you, and giving back to the community with every purchase you make. GOOD. CLEAN. GLAM