HEDONISTAS DE LA FE MEZCAL LAUNCHES
Hedonistas de la Fe artisanal mezcals, set to launch this February in Las Vegas (at Cosmo and Wynn), will offer a range of four deep, rich and complex mezcals crafted from proprietary recipes handed down through one family and never available outside of Mexico before!
Hedonistas de la Fe is produced in Matatlan, Oaxaca, sacred ground zero for mezcal. Unlike other spirits, these unique mezcals are hand-made according to a 500-year-old tradition. From harvest to distillation, the process is non-mechanized and created in one distillery by one family, the Santiago’s, a rarity in modern mezcal. Three of the four varietals are made from wild agave, with the exception of their Espadin, and will range from $55 to $300 per bottle. Each varietal embodies unique flavors reflecting the terroir and craftsmanship of the Santiago family recipes and far exceed the standards of other premium mezcals.
The flavor profiles vary from the cultivated ESPADIN (Agave Angustifolia) to the wild agave, which include the powerhouse TOBALA (Agave Potatorum), the elegant CUISHE (Agave Karwinskii), and the complex TEPEZTATE (Agave Marmorata). Hedonistas’ ESPADIN is well-balanced with brine, gentle smoke, and honey notes on the nose, and white pepper, grapefruit peel, and tropical fruit to taste. It is perfect for sipping, and cocktail friendly, especially in a Negroni, Margarita, or Paloma. Hedonistas’ TOBALA embodies nuanced flavors of tropical fruit and herbaceous spices on the nose. Green pepper and citrus marry on the palate with this full-bodied and balanced mezcal. This is a powerhouse sipping elixir for the discerning palate.
Hedonistas’ CUISHE mezcal is flower-blossom forward, with gentle notes of lychee fruit on the nose. Very approachable, with anise up front and sake-like mid-palate, the taste is floral, with a long, balanced finish. This is an elegant mezcal. Hedonistas’ TEPEZTATE is its most complex wild mezcal. Soft and floral, with light smoke and baking spices on the nose, it is creamy and round on the palate, with a Calvados-like taste. Big and long on the finish, this is an exceptional mezcal that rises above all others.
Hedonistas de la Fe is produced in partnership with Mezcal Santa Maria and the Santiago family, which is headed by Gerardo “Kaín” Santiago Hernandez, a fourth-generation mezcalero raised in Matatlan—his bloodline is mezcal. He is inseparable from this place. As a child, Kaín helped his family in the agave fields and fully immersed himself in all facets of the craft of mezcal production.
Hedonistas de la Fe was founded after business partners, Bhalin Singh and Jim Beaubien, were introduced to this multi-generational, family-run distillery in the heart of Oaxaca that creates outstanding mezcal. Singh and Beaubien were astounded when they sampled Kain’s mezcals and an exclusive partnership between Hedonistas de la Fe and the Santiago family and their Santa Maria brand mezcal was born.
Bhalin Singh commented: “Our mission is to share this fourth-generation mezcal with the world. It’s our privilege to do so. We ventured to Oaxaca and fell in love with its people, its land and our Mezcalero and his creations. Oaxaca is a magical place. The mezcal is unlike any spirit we have ever tasted: clean and herbaceous and wonderful, it is a special experience. We knew we had to bring this to the US.” In addition to sharing the quality mezcal, Hedonistas de la Fe is committed to supporting the communities, people and environment within the region.
Jim Beaubien commented: “Our goal is to enhance life experiences, be it by offering world-class mezcal or giving back to the Oaxacan community. We believe in pursuing both the elevation of the collective AND individual joy. We believe those pursuits not only can exist in harmony, but, in fact, can be synergistic. This is what makes us Hedonistas de la Fe, and we invite you to join us.” Hedonistas de la Fe mezcal will be available in Las Vegas at The Wynn, The Cosmopolitan and Liquor Lineup as well as in California at Spago Beverly Hills, Hotel Erwin, Lunetta and Belles Beach House, and in New York at The Refinery NYC and Elsie Rooftop as well as all Improv venues nationwide.
For more information on the brand please visit https://www.