Plectrum by Ben Sherman’s autumn 2012 “Mod, Meet Rocker” advertising campaign is phenomenal. A little bit of historical good looks with a modern twist on how the season translates from across the pond.

To showcase the collision between two iconic movements, Mods and Rockers, Ben Sherman looked to their very own shop boys to bring the campaign to life.
The Ben Sherman London retail teams hit the streets of London where they were photographed in their favorite hangouts, including pubs and pool halls.

Photographer Antony Crook captured the scenes and brought them to life in over six campaign images.