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Nixon’s Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics
Coincides With Launch Of Sustainable Replacement Watch Bands, And 100% Recycled And Curbside Recyclable Packaging Nixon, in step with its commitment to minimizing its environmental footprint of its watches, bags, and other accessories, has revamped its most popular Tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide ocean material® is one of the leaders in upcycling ocean waste and transforming it into a premium award-winning raw material for new products. Each of the new Nixon #tide watches takes two ocean-bound plastic bottles out of circulation, creating a sustainable timepiece built to last. In creating its new…