• New York

    Beauty Brand Spotlight: @LimeCrime

    One of my favorite social media case studies ever! ┬áThis indie brand has catapulted into the major leagues by the sheer force of social media. Started by Lolita Goth Blogger as a physical manifestation of her dreams of unicorns and sparkles. Meeting her at SpaceNK in New York and hearing her talk about how her dreams became reality was both inspiring and awesome. Her online fan base was more than ready for these products to launch that it was a no-brainer to get this beauty line off the ground. It’s not what’s natural, or even what looks best… It’s what feels right at the moment! – Doe Deere, Lime Crime…

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