This is no ordinary duck. I love stuff like this. Talk about experiential marketing! This project promotes Osaka as an aqua metropolis, many projects such as an art ship, a river cafe, and a social experiment … etc. are going around river right now.

A 10m tall rubber duck has been sighted on the waterways of Osaka.
The prosaically named Suito Osaka Rubber Duck Project, designed by Dutch artist Florentijn Hofman, has seen a 9.5m tall by 11m long rubber duck statue floated on the city’s waterways, for no particular reason.

One of the many reasons I wish i lived in JAPAN