When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, California, Arizona and Nevada locations will celebrate the company’s Baja roots. The community is invited to enjoy throwback pricing, 99¢ Original Fish Tacos®, the launch of a new, “remixed” Fish Taco, ’80s-inspired prizes and music.
Ralph Rubio tasted his first fish taco as a college student during spring break in San Felipe. He brought the recipe home, opening the first Rubio’s in Mission Bay in 1983. Fish Tacos were 99¢ back then, and will be again on January 25. Proceeds benefit WILDCOAST, a non-profit organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico.
On January 25, Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Fifty winners will receive limited-edition Rubio’s bomber jackets, and other prizes. Rewards members earn entries for every visit January 23–29.
Rubio’s has become the #1 fish taco brand, credited with starting the fish taco phenomenon in the U.S. In celebration of the 40th anniversary, Rubio’s “remixed” The Original Fish Taco, offering a new version of the original favorite. The Baja Grilled Fish Taco features grilled mahi mahi and a special Baja sauce.
“When Rubio’s opened 40 years ago, putting fish in a taco was pretty revolutionary,” said Rubio’s Co-Founder Ralph Rubio. “Today, The Original Fish Taco is still our most popular, award-winning item, and we’ve sold over 270 million of them. We’re going strong and look forward to 40 more years.”
Enjoy one of Rubio’s most popular dishes on National Fish Taco Day, with the Coastal Trio® for $6 on Sunday, January 24 & Monday, January 25. The Coastal Trio features three favorite tacos, including the Original Fish Taco®, the Wild-Caught Mahi Mahi Taco and the Salsa Verde Shrimp Taco.
Simply enter coupon code COASTALTRIO21 at checkout when you order in the app or at Rubios.com, or scan the coupon (https://www.rubios.com/coupons/national-fish-taco-day) at any of Rubio’s participating locations.
Rubio’s Coastal Grill has been credited with pioneering the fish taco phenomenon in the U.S. Today, Rubio’s menu has expanded to include a variety of grilled seafood including responsibly sourced shrimp, wild-caught Alaska salmon and pollock, and wild-caught mahi mahi, and features bold, unique flavors in tacos, burritos, bowls and salads. Rubio’s encourages guests to eat seafood twice a week to lower the risk of heart attack and stroke, based on the American Heart Association’s recommendation.
Guests are encouraged to order ahead through the Rubio’s app and Rubios.com. Rubio’s offers contact-free curbside or express pickup and free delivery on all orders of $20 or more. For more information about Rubio’s Coastal Grill and to view the menu visit Rubio’s, Facebook and Instagram.
About Rubio’s® Restaurants:
Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., and currently operates restaurants in California, Arizona and Nevada.