Unique Mexican Spice Blend Creates New Experience for Rubio’s Customers

The new year brings a new addition to the menu at Rubio’s Coastal Grill. Beginning January 6, the home of The Original Fish Taco^® will offer Impossible^™ seasoned meat, made from plants. Rubio’s guests seeking to eat less meat as part of their new year’s resolutions can enjoy it in a new Impossible^™ Taco Salad, or as a protein substitute on all chicken and steak entrées. Impossible meat is more sustainable, using a small fraction of land, water and energy, when compared to 80/20 ground beef.

“We are using a signature blend of Mexican spices unique to Rubio’s in our Impossible Foods menu items,” said Rubio’s Co-Founder Ralph Rubio. “It pairs perfectly with our coastal-inspired flavors and expands our protein options that guests can feel great about eating.”

The Impossible seasoned meat has all the protein of 80/20 ground beef, does not contain animal hormones or antibiotics, is kosher, halal and gluten-free certified. Rubio’s is featuring the innovative Impossible meat in a new taco salad and two signature dishes:

•              Impossible^™ Taco Salad: Impossible seasoned ground meat made from plants, romaine lettuce, black beans, roasted corn, salsa fresca, tortilla strips, sliced Haas avocado and signature pickled jalapeno ranch dressing.
•              Impossible^™ Burrito Especial: Impossible seasoned ground meat made from plants, handmade guacamole, chipotle white sauce, roasted chipotle salsa, citrus rice, black beans and salsa fresca in a warm flour tortilla. Served with tortilla chips.
•              Impossible^™ California Bowl: Impossible seasoned ground meat made from plants, citrus rice, handmade guacamole, black beans, crisp romaine lettuce, salsa fresca, chipotle white sauce with your choice of salsa verde or roasted chipotle salsa.

About Rubio’s^® Restaurants:

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco^®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., and currently operates restaurants in California, Arizona and Nevada.