2nd Quarter at FIDM Beauty Marketing -

I started my Fall 2009 quarter at FiDM for Beauty Marketing and I love all my classes. This is where my true passion and learning is kicking in and I’m so happy to let you all know about what I am doing this quarter! I am taking 4 classes and interning 2 days at theLookBook.

FUNDAMENTALS OF BODY & HAIR CARE
Sharlene Habermeyer is my teacher for this class and she is an exceptional women: funny, accomplished and inspirational. She is an author and a expert in wellness and has a MA in education and curriculum planning. In order words, she is amazing! I have 3 main projects for this class. One is about comparing organic, store brand, dollar store shampoos for 10 weeks, one is on homemade skin care and one is for product line analysis 🙂 I heart this class!

ingredients for making homemade skincare!

BEAUTY MARKETING AND FINANCE
JULIANNE PFISTER is the Beauty Chair at FiDM and was the Director of International Sales at Stila! She is my instructor for this class. We are discussing customer service experience, financial statements and customer loyal, brand identity, value preposition! This class is marketing focused and we are talking about the BUSINESS side of the beauty industry!

BRAND IMAGING
Darrell Baum was the marketing manager of Joico and is now teaching this fun class! We are talking a lot about social media and web 2.0… Right up my alley! We are doing a project of LVMH in this class. Brand image trap, brand position trap, external perspective trap and product attribute fixation! We have our first field trip on Friday to Long Beach for the Society of Cosmetic Chemists tradeshow! wooo!

FRAGRANCE AND TREATMENT
Jeanne Tamayo is our wonderful teacher for this class! She really know what she is talking about and we are doing brand comparative projects between Stila and Smashbox, product development case studies and learning all sorts of what the beauty industry corporate structure is like and how much $$$ we can really make through our expertise and love for this industry. She is the director of broadcast production for Stila! We had a brand pitch for our last class and Ffiona and I came up with a product for children that’s peelable nailpolish! Our idea won us $200 worth of Stila makeup *big smile*. Thank you! (I gave half of it away already lol)

this quarter ends on Dec 19th ^_^ so stay tuned!

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