Ipsos is a worldwide market research company that does everything from trending to surveys and everything in between. Ipsos is dedicated to a single line of work: survey-based research. Ipsos is divided into five areas of specialization. For the past thirty years we have been loyal to this unique positioning, which has made Ipsos one of the leaders in the research industry. They are kind of a big deal.
I have been involved with the glitzy fun side of marketing, public relations, sampling, promotions and wom for the last 10 years of my life and imagine my surprise when they asked to interview me fall 08 in Toronto for a North American Trend report! I went in to their office on Bloor and answered questions for about an hour and that was it. I didn’t think much of it until I got this email. It invited me to come to the Trend Observer presentation breakfast. ^_^
trendsetter! yay!
It’s really an honour to be acknowledged as an early-adopter in trends by such a prestigious marketing company. Merci! Thank you! Gracias!
Some of the consumer trends, as presented by Stephanie Cooper, the vice president of Ipsos Reid:
Trend 1: classic form + better
This trend is about taking a known form and adding features to make it better.
Polariods —— now with a printer!
90210 —— now with multicultural cast!
Vespa —— now with more power!
Trend 2: technology in action
This trend takes the connected @ home concept to what they call the open cocoon. This is the person who is on the go, no fixed address and always
mobile. Fluidity between work and life and not tethered to the computer
Trend 3: everyday spirituality
Finding that we own to much stuff and it impedes our happiness, clearing mental clutter and freeing ourselves. *read Peter Walsh*
Trend 4: iLead the way
This is amazing and it begins with experimentation, independence and self sufficiency. *read This book will save your life*
Trend 5: iImpact
Talked about the neon light unlighters in France and people who take matters into their own hands and setting an agenda. Like the TV show Dexter, Radiohead and Google’s project http://www.project10tothe100.com/
Trend 6: Responsibility
The responsible and conscious consumer who uses money as a tool and buying more quality items. Me and mine mentality, favouring national and local products
They are looking for Trendsetters in NY, Toronto, LA and everywhere else in the world! If you are interested in participating in the Trend Observer 2010, leave me a message and I will send you the right direction!
