• Uncategorized

    Jumpin for Jumpsuits!

    Shay Shay and I both love jumpsuits! Come fall, it’s time to trade in your tapered ones for the wide leg ones. 
    Shannae rocking a jumpsuit at WWW Literary Journey 08
    me loving my jumpsuit ๐Ÿ™‚

    Jumpsuits are soooooo cute, unless you have to pee. But i love them anyway! 
    Strapless and wideleg is the way to go this season in jumpsuits. You will find them in various silk and jersey blends this season.

    how gorge is this one from ASOS

    the Yvonne Jumpsuit -awww, named after me ๐Ÿ™‚ from the lovely Brazen Hussy


    You are rock it even if you are short! Look how Eva does it.

    There is something incredibly sexy about a one-piece. It is an easy outfit to accessorize and really stand out when everyone is in a cocktail dress. Great idea for all those holiday parties you have coming up!

    Would you ever rock a jumpsuit?

    HeyDoYou is for the cute, clever and connected! Follow this blog!

  • Uncategorized

    2nd Quarter at FIDM Beauty Marketing

    I started my Fall 2009 quarter at FiDM for Beauty Marketing and I love all my classes.  This is where my true passion and learning is kicking in and I’m so happy to let you all know about what I am doing this quarter! I am taking 4 classes and interning 2 days at theLookBook.


    FUNDAMENTALS OF BODY & HAIR CARE
    Sharlene Habermeyer is my teacher for this class and she is an exceptional women: funny, accomplished and inspirational. She is an author and a expert in wellness and has a MA in education and curriculum planning. In order words, she is amazing! I have 3 main projects for this class. One is about comparing organic, store brand, dollar store shampoos for 10 weeks, one is on homemade skin care and one is for product line analysis ๐Ÿ™‚ I heart this class!

    ingredients for making homemade skincare!

    BEAUTY MARKETING AND FINANCE
    JULIANNE PFISTER is the Beauty Chair at FiDM and was the Director of International Sales at Stila! She is my instructor for this class. We are discussing customer service experience, financial statements and customer loyal, brand identity, value preposition!  This class is marketing focused and we are talking about the BUSINESS side of the beauty industry!


    BRAND IMAGING
    Darrell Baum was the marketing manager of Joico and is now teaching this fun class! We are talking a lot about social media and web 2.0… Right up my alley! We are doing a project of LVMH in this class. Brand image trap, brand position trap, external perspective trap and product attribute fixation! We have our first field trip on Friday to Long Beach for the Society of Cosmetic Chemists tradeshow! wooo!


    FRAGRANCE AND TREATMENT
    Jeanne Tamayo is our wonderful teacher for this class! She really know what she is talking about and we are doing brand comparative projects between Stila and Smashbox, product development case studies and learning all sorts of what the beauty industry corporate structure is like and how much $$$ we can really make through our expertise and love for this industry. She is the director of broadcast production for Stila!  We had a brand pitch for our last class and Ffiona and I came up with a product for children that’s peelable nailpolish!  Our idea won us $200 worth of Stila makeup *big smile*. Thank you!  (I gave half of it away already lol)

    this quarter ends on Dec 19th ^_^ so stay tuned!



    *for the cute, clever and connect. Follow this blog!

  • WorldWide

    LG Fashion Week – David Dixon

    Annnd we’re back. Back from the dead and into LG Fashion week.

    Absolutely packed. Filled with those who’ve got style, those who want style and those who try to hard. If you haven’t already, it’s definitely worth a visit.

    Check out the pics from the David Dixon collection. It turned out to be a solid combination of subtle patterns in whites, pinks, and deep blues. Although mostly skirts, and spaghetties he did manage to turn out some nice jackets and even a mens outfit or two. <-- I snapped over 60 shots, but my ISO settings were wrong and only a few turned out. If you’re down for tomorrows LOVAS Wesley Badanjak show make sure to say hi. We can also catch up at Evan Biddell, Rudsak, Roberto Cavalli and a number of other shows on Friday.


    The setup – full house, no empty seats, squashed together and boiling inside!

    Rare was the outfit with a purse


    Sitting right in the middle of the runway made it difficult to get shots

    Voulenteers Handing out Red, White and Italian

    The Italian – Peroni – beer of choice, similar to Corona

    *for the cute, clever and connect. Follow this blog!

  • WorldWide

    Toronto Fashion Week – Peter Franco Sneakers Event

    In the past three years Peter Franco Sneakers has taken it’s point of view of modern regal and nouveau avant-garde to different corners of the globe. Shooting its medium of the t-shirt and implementing a seed of growth in its message. Visually the Toronto label has touched ground in Ghana, Rio de Janeiro, New York City, Los Angeles, Amsterdam, Barcelona, Rome and Paris. A worldly approach to take an idea and put it against the backdrop of the real atlas. A short photo documentary that exhibits the travels of the label and everything in between will be screened during the event.
    Peter Franco Sneakers is proud to contribute to Toronto Fashion Week 2009 with an after dinner “box social” taking place October 21st at The Ossington (61 Ossington Ave)
    This event starts at 8pm*

    RSVP to shesshayxoxo@gmail.com

    Visist Peter Franco Sneakers Here

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  • Uncategorized

    Mari Santos

    Look what she can do!
    Mari Santos is probably Toronto’s best kept secret.. and my new love! She is simply divine. Recently graduated from Fine Arts Cultural Studies program at York University, she is customizing sweaters for Urban Outfitters currently. We heart her.

    We kinda love artist genius types. Befriend her here

    *for the cute, clever and connect. Follow this blog!

  • Uncategorized

    Ipsos Breakfast

    Ipsos is a worldwide market research company that does everything from trending to surveys and everything in between. Ipsos is dedicated to a single line of work: survey-based research. Ipsos is divided into five areas of specialization. For the past thirty years we have been loyal to this unique positioning, which has made Ipsos one of the leaders in the research industry. They are kind of a big deal.



    I have been involved with the glitzy fun side of marketing, public relations, sampling, promotions and wom for the last 10 years of my life and imagine my surprise when they asked to interview me fall 08 in Toronto for a North American Trend report!  I went in to their office on Bloor and answered questions for about an hour and that was it. I didn’t think much of it until I got this email.  It invited me to come to the Trend Observer presentation breakfast. ^_^

    trendsetter! yay!


    It’s really an honour to be acknowledged as an early-adopter in trends by such a prestigious marketing company. Merci! Thank you! Gracias!
    Some of the consumer trends, as presented by Stephanie Cooper, the vice president of Ipsos Reid:

    Trend 1: classic form + better
    This trend is about taking a known form and adding features to make it better.

    Polariods —— now with a printer!
    90210 —— now with multicultural cast!
    Vespa —— now with more power!

    Trend 2: technology in action
    This trend takes the connected @ home concept to what they call the open cocoon. This is the person who is on the go, no fixed address and always
    mobile. Fluidity between work and life and not tethered to the computer



    Trend 3: everyday spirituality
    Finding that we own to much stuff and it impedes our happiness, clearing mental clutter and freeing ourselves.  *read Peter Walsh*



    Trend 4: iLead the way
    This is amazing and it begins with experimentation, independence and self sufficiency. *read This book will save your life*


    Trend 5: iImpact
    Talked about the neon light unlighters in France and people who take matters into their own hands and setting an agenda. Like the TV show Dexter, Radiohead and Google’s project http://www.project10tothe100.com/

    Trend 6: Responsibility
    The responsible and conscious consumer who uses money as a tool and buying more quality items. Me and mine mentality, favouring national and local products

    Jing of JUZD and me!
    They are looking for Trendsetters in NY, Toronto, LA and everywhere else in the world! If you are interested in participating in the Trend Observer 2010, leave me a message and I will send you the right direction!


    HeyDoYou is for the cute, clever and connected! Follow this blog!