Alter Your Reality – Art Meets Virtual Reality in a Never Before Seen Experience

ADHEMAS BATISTA * BEEPLE * FAFI * INSA * SIGNALNOISE

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ADHEMAS BATISTA

Born in Brazil, Adhemas Batista’s career as a self-educated designer and digital artist began in 1996. Experienced in both digital and traditional advertising, his work with Havaianas gained worldwide exposure and prompted his 2006 move to Los Angeles, where he happily resides with his wife and four children.

Batista’s distinctive visual style – marked with bold, vibrant colors and organic, swirly forms – caught the attention of numerous influential brands and resulted in collaborations with Absolut, Adobe, Adidas, Coca-Cola, Doritos, Gatorade, National Geographic, Speedo, PepsiCo, UNICEF and now – Las Vegas.

His attention to detail and craft ultimately earned him three Golden Statues in the London International Advertising Festival, The One Show’s prestigious Gold Pencil and a nomination for an Emmy Award. Recognized by The Cannes Festival of Advertising in 2003 as the Brazilian Young Creative, he has since received nine festival Lions, including: three Golden Lions as well as a Grand Prix for the Good honoring his work in “UNICEF Unfairly Tales,” a campaign about the Syrian refugee crisis.

In addition, Microsoft’s Windows 7 and 8 operating systems featured his work and the UK’s Computer Arts Magazine elected his Coca-Cola piece as the “Design of the Decade 00-09.”

Adhemas believes everyone is made of energy – a light source that can shine strong and affect everyone around it, change behaviors, motivate people and generate creativity.

ADHEMAS BATISTA INSPIRED BY:
-Caesars Palace
-Bazaar Meat by José Andrés at SLS Hotel Las Vegas
-Fremont Street Experience in Downtown Las Vegas
-The Beatles™ LOVE by Cirque du Soleil® at The Mirage

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BEEPLE

Mike Winkelmann, better known as Beeple, is a graphic designer from Charleston, South Carolina who works across a number of digital mediums. His recent work includes short films, concert visuals, album artwork, and VR/AR concept work.

Beeple has done visuals for superstar entertainers, including: Justin Bieber, One Direction, Eminem, Nicki Minaj, Wiz Khalifa, Zedd, along with a number of Las Vegas resident DJs including: deadmau5, Avicii and more. He has also released hundreds of Creative Commons VJ clips that are used extensively by VJs all over the world. In addition, he has recently completed over ten years of “everydays” a project where pictures are all taken from start to finish every day. The project has inspired hundreds of other artists to start their own everydays projects.

BEEPLE INSPIRED BY:

-ARIA Resort & Casino
-High Roller at The LINQ Promenade
-KÀ™ Cirque du Soleil® at MGM Grand Hotel and Casino
-SlotZilla Zip Line at Fremont Street Experience
-MR CHOW Las Vegas at Caesars Palace

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FAFI

Born and raised in Toulouse, France, Fafi’s strong presence in the graffiti and fine arts scene was first witnessed on her hometown walls in 1994. Her sexy, funny and sometimes aggressive girl characters made the whole world take notice. By exploring femininity through stereotypes and using it to her advantage, she drew enormous attention and thus started to travel the world with thousands of Fafinettes, her iconic characters, in her brushes and paint cans.

Fafi has previously worked with Sony to design a six-character toy set for the Time Capsules collection, an almost natural move for her three-dimensional measures. Other successful figurines would follow, as well as numerous expositions and collaborations with Colette, Adidas, LeSportSac, Coca-Cola and countless press stories in the most prestigious magazines (i.e. Vogue, Elle, The Face, XLR8R, Yen etc.).

Prior to her work on the Vegas: Alter Your Reality campaign, Fafi had created wall-to-wall murals on prominent buildings for the Life is Beautiful music festival that takes place annually in downtown Las Vegas.

FAFI INSPIRED BY:

-SLS Hotel Las Vegas
-SkyJump at Stratosphere Casino, Hotel & Tower
-Le Rêve – The Dream at Wynn Las Vegas
-The Neon Museum in Downtown Las Vegas

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INSA

INSA has grown from graffiti writer to accomplished artist. Using concepts as ambitious as filming from space to produce seconds worth of looping-animated artwork, he has proved himself truly unique in vision and accomplishment. In the process, he has amassed tens of millions of views online for his stunning video projects.

Originally famous for his ubiquitous ‘Graffiti Fetish’ artwork that focused on issues of modern aspirations, his visual motifs confront the fetishisation of products in modern society and the commodification of success and ambition. Now known for his mind-bending ‘GIF-ITI’ work, which is underpinned by the theme of online versus offline life, the artist continues his interest in confounding concepts of time and space, the ways in which we process and consume and the transience of both art and object.

Prior to his work with Vegas: Alter Your Reality, INSA worked with brands including Nike and Sony.

INSA INSPIRED BY:

-Vdara Hotel & Spa
-Wind Dancer Grand Canyon Helicopter Tour by Maverick Helicopters
-Andrea’s at Encore Las Vegas
-Big Rig Jig and Toured Airstream Park with
-Tony Hsieh with the Downtown Project & Zappos
-Akhob in Louis Vuitton at The Shops at Crystals

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SIGNALNOISE

James White, also known as Signalnoise, was born in 1977 and calls Dartmouth, Nova Scotia, Canada home. His parents were never able to keep typewriter paper in the house as White would steal it for drawings as early as the age of four. Upon graduation of high school, he attended a graphic design course in his hometown where he was introduced to Photoshop and Illustrator; tools he still uses today. His professional design career began in 1998 designing websites and print campaigns.

White never stopped creating and working on his own projects that took up evenings and weekends, eventually resulting in the creation of the Signalnoise Studio. His personal projects gained recognition in the industry and led him to working with Toyota, Universal Music, Nike, MTV, Google, Wired, and now – Las Vegas.

Today, his focus is on various neon-infused art projects, creating some pieces to compliment his childhood in the 1980s. He also spends a lot of time on the road speaking at various design conventions and events around the world.

Before embarking on the Vegas: Alter Your Reality project, White had never been to Las Vegas before. His artwork reflects a unique interpretation of Las Vegas through the eyes of a first-time visitor.

SIGNALNOISE INSPIRED BY:

-The Venetian Hotel Resort & Casino
-Beauty & Essex at The Cosmopolitan of Las Vegas
-The Neon Museum in Downtown Las Vegas
-Red Rock Canyon Las Vegas
-Las Vegas Strip Helicopter Tour by Maverick Helicopters