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Number of Americans Searching for Dry Skin Solutions Peaks During January
With winter’s toughest weather on its way, Americans are turning to the web for answers about resolving their dry skin as the temperature drops. According to Google Trends, January is the month when searches for “dry skin” peak. From weather conditions like harsh winds to common behaviors like increasing the temperature on the thermostat, winter often causes a rise in flare-ups of skin conditions, including eczema, psoriasis and just flat-out dry, itchy skin. In fact, 82 percent of Americans feel that the winter months are when their skin is at its worst, according to survey results from CeraVe®, conducted online by Harris Poll among more than 2,000 U.S. adults. That’s why CeraVe®, the therapeutic skincare authority, is helping people find the solution to their dry skin and flare-ups on January 8th, Winter Skin Relief Day.
Dry heat from thermostats, steamy showers and frigid temperatures outside are contributing factors to the loss of hydration and damage to the skin barrier. Ceramides are a crucial component of the skin barrier and help seal in moisture and seal out impurities. Ceramide deficiency occurs naturally in skin over time, but can be exacerbated during the winter, triggering uncomfortable skin conditions associated with the season. People prone to skin conditions like eczema, psoriasis and even acne are especially impacted, as the changing weather can lead to flare-ups, making ceramides even more vital to a proper skincare routine.
“Skin becomes drier and more sensitive during the winter, so it’s essential to adapt a regular skincare regimen to include rich, moisturizing products,” said board-certified dermatologist Dr. Melissa K. Levin. “Using hydrating creams like CeraVe® Moisturizing Cream daily can help replenish ceramides in the skin barrier, lock in moisture and protect from winter irritants.”
Obtaining healthy skin in the winter is possible by giving skin the extra care and hydration it needs. However, the CeraVe® survey found that 30 percent of Americans do not add any additional products to their skincare routines in the winter and 25 percent say they do not even have a skincare routine. Luckily, CeraVe® is here this Winter Skin Relief Day to help combat the effects of winter and give skin the TLC it needs.
“We know people are searching for dry skin solutions during the winter months, so we want to make sure they have the knowledge to make the best decisions for their skin,” Derrick Booker, vice president of marketing at CeraVe® said. “CeraVe® remains committed to helping consumers find the therapeutic skin solutions they need to feel their best and obtain their healthiest skin year-round, especially in the winter.”
In honor of Winter Skin Relief Day, CeraVe® is here to ensure consumers learn how to adapt their skincare routines to include products that help replenish ceramides and keep flare-ups of skin concerns to a minimum. CeraVe® offers a wide portfolio of therapeutic products to fit unique skincare needs, including CeraVe® Healing Ointment for dry, cracked skin and CeraVe® Itch Relief Moisturizing Lotion for dry, itchy skin. Both help lock in hydration and relieve irritated skin due to the drying conditions of winter weather and activities. All CeraVe® products are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-II, which are essential to restoring and maintaining the skin’s barrier.
For more information about CeraVe®, visit www.cerave.com.
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides to help restore the skin’s natural protective barrier and patented MVE technology, which releases moisturizing ingredients over the course of 24 hours, layer by layer, to help keep skin soft all day long. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Twitter or at www.cerave.com.About L’Oréal
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty with All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information visit www.loreal.com.Survey Methodology:
This survey was conducted online within the United States by Harris Poll on behalf of CeraVe® from December 12-14, 2017 among 2,048 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Stacey Cooney at (973) 588-2000.You May Also Like
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Nama Fiji Launches in the United States
Nama Fiji Skincare Range Nama Fiji is excited to finally announce the launch of their skincare range in the U.S. at nama-fiji.com. Nama Fiji skincare products have been sold in Luxury Five Star Hotels and Spas throughout Fiji for over 15 years. Due to demand, the Nama Fiji brand is going global. After a rebrand and much anticipation, the Nama Fiji formulas are focused on enabling longer lasting hydration due to its hero ingredient, nama (“sea grapes,” Caulerpa racemosa) in extract form. Nama, a special species of seaweed, is sourced and sustainably harvested in the blue, pristine lagoon waters of the Yasawa Islands in Fiji.
Nama Fiji‘s history goes back to the early 1990s when Debra Sadranu moved to Fiji to establish a Spa School and Senikai Spas, now a chain of spas in Luxury Hotels and Resorts. Spa Academy Fiji, now a CIDESCO International accredited school, sponsors, trains, and provides students with workplace training. Many are single mothers, often from remote and rural areas. The Nama Fiji brand is founded on the passion to support women in Fiji gain access to training and employment to improve their quality of life.
The Nama Fiji product range was designed to provide lasting hydration and nutrition to all layers of the skin to promote a radiant, healthy complexion. Through a partnership with James Cook University in Australia, it was verified that nama, a long-time local Fijian delicacy, has incredibly beneficial properties for the skin due to its high concentration of minerals and vitamins when compared to other types of seaweed.
Being mission driven, Nama Fiji built the world’s first sustainable nama harvesting program with support from the Australian Government. The sustainable nama harvesting program was designed to create opportunity for the women of the Yasawa Islands. It generates a new income source to compliment that of the traditional village system and safeguard an important natural resource in a pristine environment.
Women harvesters spend up to 8 hours in the water, 3 days a week, hand picking the wild nama “sea grapes”. Nama regenerates rapidly (within 3 weeks) and harvesting the nama does not negatively impact the ecosystem. The purchasing of Nama Fiji products helps to change their lives and the lives of those around them.
Nama’s high concentration of minerals and vitamins provides a powerful solution that hydrates and firms the skin, combats dullness and aging, diffuses redness and soothes the skin. The formulas are targeted towards those who deal with dry, dehydrated and sensitive skin, whether that’s from eczema, rosacea, or generally mature skin. However, there’s something in the range for everyone.
Nama being a seaweed, is rich with minerals (trace elements). These trace elements can be used to maintain the ionic potential of our cells, by acting on the concentration gradient via osmosis, a natural biological process. Nama’s higher concentration of mineral salts when compared to other types of seaweed, are able to permeate the cell membrane, keeping our cells hydrated (intracellular, or within-cell, hydration). Nama’s beneficial minerals also increase our cells metabolism to counteract cellular aging.
Nama Fiji is looking forward to the journey ahead as they embark on exciting partnerships and expansive international plans. Distribution to the UK is on track for early December, with Australia and New Zealand targeted for right around the New Year.
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Who What Wear Debuts First Beauty Experience in Los Angeles
Who What Wear, an international media and product company with a mission to change the way women feel about fashion and beauty by continuing to champion the idea that style is inclusive and attainable by all, is launching The Lineup.
The Lineup is an IRL beauty experience with editor-curated products for consumers to test and take home. After touring the experience with the guidance of brand ambassadors and industry experts, visitors will leave with a bag of samples chosen just for them, customized swag, and a deeper understanding of the best beauty products available. The event will also include master classes from leading beauty and skincare professionals such as Anastasia Soare, Kelsey Deenihan, Justine Marjan, and more.
“We’re so thrilled to bring Who What Wear beauty content to life with first installment of The Lineup in our hometown of L.A.,” said Hillary Kerr, chief content officer and co-founder of Who What Wear. “The event is a personalized beauty journey where consumers can interact with products and learn about all things beauty, skincare, haircare, and more. Guests will experience the type of access that Who What Wear editors have to the best beauty products, treatments, brands, and experts. The experience is complete with Instagrammable moments, master classes taught by experts in the field, influencer visits, and more, all in one fantastic space in L.A.”
Since The Lineup is an immersive experience that will showcase the can’t-live-without, editor-favorite products across skincare, makeup, and haircare that deserve a spot in everyone’s lineup, it only made sense for Who What Wear to partner with the very best in technology, Dyson. Guests at the event can expect to see a number of activations from the brand over the weekend, such as a one-of-a-kind photo op where attendees will be blown away (literally) by a life-size Dyson Supersonic™ hair dryer in a can’t-miss, made-for-Instagram moment. Plus, all day Saturday, Dyson will be hosting complimentary appointments at its Blown-Away Hair Bar, where guests who signed up in advance will get to pick from a menu of three hairstyles. In addition to these activations, Dyson is integrated throughout the various stations for guests to interact with the products firsthand.
As consumers journey through beauty stations grouped by category—It List, Eye Intensity, Lip Service, Brow Down, The Skin Ritual, Body Language, Good Hair Day, and Wellness Lounge—they will be able to explore recommended products from over 70 brands, including Dior, Pat McGrath, Urban Decay, Clé de Peau Beauté, Versed, Nudestix, Laura Mercier, and many more.
THE LINEUP
Discover an immersive experience that showcases the very best in beauty, as curated by our editors.
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Sign up below to enjoy complimentary beauty services.
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Get personalized, expert guidance on the best products for you.
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Test, swatch, and play with the products, and then walk away with a complimentary pouch of samples you pick, aka your lineup of new favorites.
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Sign up below for master classes taught by industry leaders.
free and open to the public
SERVICES
From hairstyling to makeup and skin consultations, treat yourself to a variety of beauty services, offered by appointment below unless offered every day.
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Miami Based Unisex Skincare Brand CTRL Cosmetics Nominated For 2 IBE “Best In Show” Awards
Nominations for the prestigious 2019 Independent Beauty Expo “Best In Show” awards have been announced and CTRL Cosmetics, the new Miami based skincare brand created by designer Nina Steinberg, has been nominated in 2 categories:
BEST OVERNIGHT TREATMENT: LASTING HYDRATION Hyaluronic Acid Serum
A breakthrough super serum formulated with the purest water-soluble forms of high and low molecular weight Hyaluronic Acid infuses the skin with collagen building hydration. The formula self-adjusts to deliver the precise hydration needed for a smooth, firm and radiant complexion. 30ml $135BEST FACIAL EXFOLIATOR: REJUVENATION Facial Polish
CTRL uses the finest Amber Granules to lift away dead skin cells and reset hydration using a blend of Honey and Jojoba Seed Extract that leaves the complexion polished and renewed. The spa like vanilla scent creates a relaxing sensory experience. 2.0 oz $52CTRL Cosmetics can be purchased at ctrlcosmetics.com and beautybridge.com
From BeautyIndependent.com November 27th
“The companies that produced the nominated items come from a pool of over 600 exhibiting brands that participated at one or more of the five editions—Los Angeles, Dallas, New York, London and Berlin, which debuted in March—of IBE in 2019. The Best In Show program, which began in 2015 after the first ever IBE in New York, has expanded significantly this year, with the number of merchandise categories increasing to 40 from 30 last year.”
“Each year, these forward-thinking founders bring to market new products that not only fill gaps in the beauty and wellness space, but also continue to find white space in an increasingly crowded market,” says Jillian Wright, overseer of the Best In Show Awards and co-founder of IBMG, owner of Beauty Independent. “It’s important that the Best In Show awards recognize the new categories these brands are creating.”
“The BIS nominated products are evaluated by a panel of seasoned retail buyers, investors, influencers and editors. Alison Ryu, managing director at venture capital firm Able Partners; Beth Santos, vice president of merchandising at Target-owned beauty e-tailer Dermstore; Melissa D’Aquila, beauty buyer at department store retailer Lord & Taylor; Deanna Utroske, editor at beauty industry trade publication Cosmetics Design; and Rachel Anise, the influencer known as Beauty Professor, are all on the panel. They’re given specific categories to judge over three months, examining the products within them for functionality, efficacy, texture, durability, packaging, scent, ingredients, performance, design and social responsibility.”
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Ounce Of Nature’s CEO has instant regrets, after he opened his Anti-Aging Skincare Spa in Brooklyn
For the past five years, Ounce Of Nature‘s CEO Andres Roban, has been perfecting his revolutionary Anti-Aging Serum, which delivers visible results within 30 minutes of application. He has an entire line of Skincare products, and explained the challenges he faced from the beginning stages to the Grand Opening of his Skincare Spa in Brooklyn, New York.
“In life, you never allow anyone to define your future. Never allow anyone to carve your path in life. If you do, you will be walking their path, not your own,” he said. Throughout his journey, he was told that it is extremely difficult to bring a new product to market, and it would be impossible to open his own Spa. Why quit your Restaurant Management job where you are making almost $80K a year of guaranteed income for something uncertain?, was something he heard frequently. The negatives kept pouring in, and in a candid conversation, he admitted, it did subconsciously halt some of his progress.
His Skincare Spa is thriving, with the community rallying around his business, thrilled to have the only Skincare Spa open up on the boutique 3rd Avenue in Brooklyn, nestled between Whole Foods and Industry City at August 2019. Kathy Ireland’s show, Modern Living, and a couple of Beauty columns will be featuring Ounce Of Nature in the coming weeks. This much headway is very rare for a start-up, but his humble beginnings, not forgetting, his remarkable Anti-Aging Serum, is what’s propelling Ounce Of Nature into the stratosphere.
Success to Regrets:
About his regrets, he says “I had instant regrets that I allowed fear and doubts about the unknown to delay my progress. I regret that I didn’t open the doors to my Skincare Spa sooner. I regret that I doubted the efficacy of my own Anti-Aging Serum, even though the results were visible, doubting that I could have created such an amazing product.” Without those regrets, I would’ve been enjoying this amazing journey much, much sooner.
Ounce Of Nature, Redefining Skincare About Ounce Of Nature:
Ounce Of Nature was founded by ex-Restaurant Manager, Andres Roban, who quit his job after developing his revolutionary Anti-Aging Serum. Now, he is budding entrepreneur and businessman, carving a name for himself in the Beauty & Cosmetic World.Ounce Of Nature‘s products are available in-store at 541a 3rd Avenue, Brooklyn 11215 and online at www.ounceofnature.com.
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CeraVe® Launches New Facial Serum and Benzoyl Peroxide Cleanser for Acne-Prone Skin
CeraVe®, the number one dermatologist-recommended skincare brand, has announced the two latest additions to its expansive portfolio of therapeutic skincare products, an Acne Foaming Cream Cleanser with Benzoyl Peroxide and a Resurfacing Retinol Serum, which were developed with dermatologists to meet the unique needs of acne-prone skin.
According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting 50 million Americans annually, and as reported by Nielsen, accounts for 17 percent of the skincare market. Compared to healthy skin, acne lesions have been shown to have reduced levels of ceramides, which are essential for a healthy skin barrier. When coupled with harsh acne treatments, this can further compromise the skin barrier and leave skin red, flaky, irritated and in need of both restoration and hydration.
“Acne is a common skin concern that affects millions of people both physically and emotionally,” Derrick Booker, vice president of marketing at CeraVe® said. “As the number one dermatologist-recommended moisturizer brand for acne, CeraVe® worked with dermatologists to develop a range of products designed to both treat acne and allow skin to heal, underscoring our mission of providing therapeutic skincare solutions for all people.”
An effective skincare regimen that includes treatment and restoration is essential for healthy skin. The Acne Foaming Cream Cleanser was developed to be the first step in the regimen. This cleanser is formulated with four percent benzoyl peroxide to help clear acne breakouts and prevent new acne from forming, allowing skin to heal. The formula also features hyaluronic acid and ceramides to help maintain the skin barrier, leaving skin feeling soft and comfortable, while reducing acne with less irritation.
After treatment, acne often leaves marks that serve as an unwanted reminder of the vicious acne cycle. Thus, CeraVe® developed the Resurfacing Retinol Serum to serve as the second step in a regimen system. This lightweight serum with encapsulated retinol that has been clinically tested to reduce the appearance of post acne marks and pores. After use, skin tone appears visibly brighter and the skin texture is improved, helping to achieve a healthy-looking complexion.
“Many of my patients being treated for acne also experience dryness, redness and flaking, which is why these CeraVe® products are going to be gamechangers,” said board-certified dermatologist Dr. Shari Marchbein. “A regular skincare regimen is critical to treating acne and these gentle, yet effective products will help treat and restore the skin barrier, which is essential for healthy skin.”
Both products are non-comedogenic and contain a combination of the three essential ceramides, 1, 3 and 6-II to restore the skin barrier and soothing niacinamide to help calm the skin. To complete an effective skincare regimen, use these products with CeraVe® AM and PM Facial Moisturizing Lotions. Moisturizing is a critical step in a skincare to help break the acne cycle. These lotions help replenish moisture and restore the skin’s natural barrier, while avoiding discomfort that might otherwise result from an acne routine that doesn’t include a moisturizer. The Resurfacing Retinol Serum is currently available nationwide, and the Acne Foaming Cream Cleanser will join the line in January.
These products supplement the brand’s large portfolio of therapeutic skincare products spanning moisturizers, cleansers, serums, sunscreens and baby products. The brand also offers products specifically formulated for skin conditions, including eczema and psoriasis. All CeraVe® products are developed with dermatologists and contain ceramides 1, 3 and 6-II, which help restore the skin barrier. CeraVe® products, including the latest launches, are available at Amazon and mass retailers nationwide. For more information about CeraVe®, visit www.cerave.com.
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Twitter or at www.cerave.com.About L’Oréal
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty with All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information visit www.loreal.com.You May Also Like
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