Zesty Paws, an H&H Group brand and award-winning leader in pet supplements, today announced its official expansion into the veterinary channel with the launch of Zesty Paws^® Professional^™, a new product line developed exclusively for veterinary recommendation. The Professional line debuts with two targeted innovations—Native Canine Probiotic^™ for digestive support and Healthy Aging NAD+ Precursor for longevity—each supported by dedicated veterinary distribution partnerships.

This milestone marks Zesty Paws’ first formal entry into veterinary-exclusive channels, extending the brand’s science-first approach beyond retail and e-commerce into clinical settings.

Zesty Paws^® Professional^™ Native Canine Probiotic^™

Zesty Paws^® Professional^™ Native Canine Probiotic^™ is a veterinary-formulated digestive solution designed to support dogs experiencing occasional diarrhea and gastrointestinal upset. The formula features canine-native probiotic strains originally sourced from healthy dogs, allowing them to effectively function within the canine digestive system. Currently, it is the only probiotic on the market developed with this canine-native approach and will be distributed in partnership with epiq Animal Health to their veterinary network.

Targeted benefits include:

• Clinically Studied Digestive & Stool Support: Studied for its ability to support a healthy gut microbiome, improve stool quality, and help manage occasional diarrhea.
• Fast-Acting Diarrhea Support: Because the probiotics are native to the canine digestive system, they are designed to work quickly and efficiently.
• Immune System Support: Provides 6 million CFU per packet in a veterinarian-formulated meal topper suitable for small, medium, and large dogs.

It is powered by Zesty Paws’ proprietary Canine TripleShield^™, that has been scientifically studied* to support healthy fecal scores and digestive balance within 7 days, the formula is designed to help balance gut bacteria and strengthen the gut’s cell lining.

In preclinical trials, the majority of dogs developed healthier intestinal microbiome populations, and improved stool consistency and fecal scores. This science-driven solution is introduced through a vet-exclusive 7-day protocol for dogs experiencing occasional diarrhea, with a complementary daily maintenance option available through retail and e-commerce to support ongoing digestive health and flexible, long-term use.

With the introduction of Native Canine Probiotic^™, Zesty Paws^® further expands its portfolio as the official probiotic line of the American Kennel Club^®, reinforcing its commitment to canine-specific digestive health.

*based on early clinical data conducted on a small sample, 2025.

Zesty Paws^® Professional Healthy Aging NAD+ Precursor

The Zesty Paws^® Professional Healthy Aging NAD+ Precursor, powered by Niagen^® and distributed in partnership with Durvet to their extensive national veterinary network, is designed to deliver targeted benefits aligned with the needs of aging dogs such as:

• Cellular Support During the Aging Process: It is developed to provide the fuel cells needed to help support cellular tissue and muscle health as dogs age, addressing foundational aspects of longevity and vitality.
• Supporting Energy and Metabolism: It helps provide energy for healthy cell metabolism while supporting cells at the molecular level, contributing to overall metabolic efficiency.
• Supporting Muscle, Neurological, and Immune Health: It may help support cellular energy production that benefits muscle maintenance, neurological function, and immune health—key areas of concern in aging dogs.

NAD+ declines as dogs age, which impacts cellular function. Supplementation with Niagen^® (Nicotinamide riboside) helps restore NAD+ levels to support healthy aging. This supplement can be integrated into a patient’s daily regimen to help maintain physiological resilience and promote healthier aging outcomes in canine patients.

Strategic Expansion into Veterinary Channels

“At Zesty Paws^®, innovation starts with science and delivers tangible impact, and our entry into the veterinary channel is a natural evolution of that commitment,” said Akash Bedi, CEO for North America, Middle East and India at H&H Group. “With Zesty Paws^® Professional^™, we’re bringing veterinarians clinically informed solutions that address real-world needs—from acute digestive care to long-term healthy aging—while maintaining the quality and trust pet parents already know.”

For Zesty Paws^®, the professional line complements its existing portfolio and will be available starting January 2026. The launch builds on the brand’s established credibility while allowing Zesty Paws^® to thoughtfully broaden its reach into professional settings, creating new opportunities for collaboration with veterinary partners, while its existing portfolio, will continue to serve millions of pet parents through retail and e-commerce.

*based on early clinical data conducted on a small sample, 2025.

About Zesty Paws

At Zesty Paws^®, we are wellness nerds with a non-stop obsession for pet health—meaning we do the research, sweat the small stuff, and skip the junk. The result? Bite-Sized. Pet Science.^™ As an award-winning pet supplement brand beloved by besties and trusted by pet parents, helping pets live a Zestful life is more than just a promise—it’s our science-driven method for everything we do.

Zesty Paws^® is proud to be the official probiotic line of the American Kennel Club^®, reinforcing the brand’s commitment to canine-specific science and trusted standards in pet wellness. Zesty Paws^® is also a member of the National Animal Supplement Council (NASC) and proudly displays the NASC Quality Seal on its products.

For more information about Zesty Paws^®, visit ZestyPaws.com or follow along on Instagram, Facebook, or TikTok.

About epiq Animal Health
epiq Animal Health is a solutions provider, value-added distributor, and strategic partner for manufacturers in the animal health industry. They create efficiencies for the supply chain, partner for success with product management, and deliver on the go-to market strategy. By using industry insights and relationships, they find paths to success in distribution channels. Learn more at epiqah.com.

About Durvet
Founded in 1970, Durvet is a leading animal health distributor and pioneer of the centralized OTC supply chain model. The company offers a diversified portfolio across livestock, equine, and pet health categories and operates from a 150,000-square-foot headquarters in Blue Springs, Missouri, with advanced logistics capabilities. Durvet supports more than 50 member distribution points through a nationwide network of 750+ sales professionals, delivering animal health solutions to customers across the United States.

Dog treats just got humanized. Less than a month after launch, PawCo’s Magic Bar – the first-ever protein bar for dogs – has already sold out of two varieties on Amazon. These functional bars combine daily wellness with on-the-go convenience, much like a nutrition bar does for active humans.

“This isn’t just a treat — it’s a wellness ritual,” said Dr. Mahsa Vazin, founder and CEO of PawCo. “Magic Bars apply modern food science to dog treats to create a smarter, more functional snack.”

Dogs Deserve Better Than Empty Calories.

Unlike most dog treats loaded with fillers and byproducts that offer little purpose more than a behavioral reward, Magic Bars are formulated with clean, real ingredients and designed to deliver targeted functional benefits, including:

• Gut Health
• Skin & Coat Health
• Hip & Joint Support
• Heart Health
• Daily Immunity

Each bar is individually wrapped for convenience and freshness — ideal for daily routines, travel, or active dogs on-the-go.

“We snack on nutrition and protein bars because they’re smart and convenient — now dogs can have their own version of that,” added Vazin.

Built for the Modern Dog Parent. Outperforming Projections.

Magic Bars mark a shift in what dog owners expect from treats: real nutrition, backed by science (PawCo exceeds AAFCO standards), with purposefully designed benefits. Early reviews praise the product’s clean ingredients, visible results, and convenience. PawCo has already sold through 2 varieties, outperforming Amazon projections.

What’s Next for PawCo?

• Magic Bars remaining varieties are available now on Amazon.
• Two new groundbreaking functional products are slated to launch later this year.
• Influencer partnerships, D2C trial boxes and retail conversations are underway to bring Magic Bars to more shelves this fall.

About PawCo
PawCo is a next-generation pet nutrition company focused on making the smartest dog food ever: better for your dog, easier for you and kinder to the planet. Founded by the former lead scientist at Impossible Foods, PawCo combines cutting-edge food technology with clean, functional ingredients to create fresh meals, meal toppers, and functional treats formulated with purpose — all vet-formulated and board-certified.

70% of dog owners reported either training their dog themselves or not implementing any formal training, according to a recent study in Animals (April 2024).

With 65 million U.S. households counting at least one dog in the family last year, and dog ownership on the rise, more families are navigating how best to train their canines and deal with behavior challenges.

In her forthcoming book, How to Train Your Dog with Love + Science: A Dog Lover’s Guide to Animal Behavior and Positive Reinforcement Training, Annie Grossman, owner and co-founder of School For The Dogs, whose thousands of clients include the pampered pooches of celebrities Amy Schumer, Olivia Wilde, and Jim Gaffigan, presents a science-based approach to dog training, showing how behavior can be changed without coercion and force.

How to Train Your Dog with Love + Science features:

Speaking the dog’s language: Very few books speak to the importance of two-way communication between dogs and their owners as well as building a strong relationship with your dog and the role that plays in training.

Backed by science: The dog training techniques outlined in this book use behavioral science to not only teach the “how “but the “why,” to make learning more effective.

A great tool, no matter where you live: Most training books and classes have a suburban bias, but this book speaks to training a dog in all types of living: urban/city centers, apartment living, etc.

Written by an in-demand expert: The author founded the New York City-based School For The Dogs and has worked with a number of high-profile celebrities and thousands of clients globally thanks to virtual class options.

Bark&Spark is thrilled to announce its updated formula for the Omega Chews for Dogs. Each serving now contains 500mg of Omega (EPA+DHA), providing powerful itch and allergy relief, soothing dry, itchy skin, and reducing shedding. The chewable supplement also supports skin and coat health while promoting strong hips and joints, brain function, heart health, and immune support.

This latest update complements their highly regarded range of supplements, probiotics, hip & joint chews, and more. Designed to ensure dogs receive the essential nutrients often missing from their diets, the new formula promotes overall health and well-being.

Bark&Spark distinguishes itself in the pet supplement industry with its unwavering commitment to excellence and cost-effectiveness. Dedicated to raising awareness about the prevalence of ineffective “empty” supplements, Bark&Spark provides comprehensive information on the benefits of their high-quality products. This empowers customers to make informed purchasing decisions, ensuring their pets receive the best possible care.

As pet parents themselves, Bark&Spark understands the need for top-notch products that don’t break the bank while genuinely enhancing pet health. Unlike other pet brands, Bark&Spark ensures customer satisfaction by offering 24/7 customer support, crafting their products with the best possible human-grade ingredients, and batch-testing all products for purity.

Bark&Spark’s new Omega Chews formula is a testament to the company’s mission to provide the best possible care for pets. With natural ingredients and a focus on essential health needs, these chews are set to become a staple in the diets of dogs everywhere.

Customer Reviews:

“Bark&Spark supplements are great! Our pets went from experiencing joint pain to wild! They have more energy than I do!” – Theresa B.

“Thank you, Bark&Spark! You are saving us $70 a month on the prescription allergy meds we used to give our dogs. These chews work especially well and are so much better for them than expensive synthetic man-made drugs that can cause side effects.” – Julie Mettert-Vann

A Trusted Name in Pet Health

For five years, Bark&Spark has been a reliable name in the pet industry, selling over one million jars of supplements worldwide. Bark&Spark is poised for significant expansion, with plans to develop new product lines based on customer demand and evolving pet health concerns. Future initiatives include:

• Introducing specialized supplements for senior pets.
• Implementing eco-friendly packaging options.
• Expanding global distribution to reach pet lovers around the world.
• Supporting pet shelters globally, ensuring every dog has access to affordable health boosts.

Jane Rivera, Senior Lead Marketer at Bark&Spark, expressed her excitement about the company’s future: “We understand the gaps in pet diets and strive to offer products that truly make a difference. With good hearts and solid plans, we are excited to take our company to the next level and help even more pets worldwide.”

About Bark&Spark

Bark&Spark was created for dog lovers and enthusiasts who refuse to compromise on their pets’ health. The company believes in the strong bond between pets and their owners and aims to ensure that dogs are free from pain, suffering, and discomfort, allowing them to live long, happy lives. Their mission is to provide the cleanest, highest-quality, and most effective products to all pet owners.

For more information, connect with Bark&Spark on Instagram or visit www.barkandspark.com.

Badlands Ranch™ is thrilled to announce their Superfood Bites Beef Liver Treats have been named the winner of the Dog Food Functional Diet Product of the Year award at this year’s Pet Innovation Awards. This remarkable achievement highlights Badlands Ranch’s commitment to redefining pet nutrition and enhancing the lives of our furry companions.

The Pet Innovation Awards recognize and celebrate companies and products that set the highest standards for quality, creativity, and positive impact in the pet product market. These awards showcase innovations across several categories that enhance the well-being of pets. With its innovative pet nutrition approach, Badlands Ranch Superfood Bites Beef Liver Treats exemplifies the excellence the awards seek. Badlands Ranch has delivered a premium product and elevated care and well-being standards across the entire pet industry.

What are Badlands Ranch Superfood Beef Liver Treats?
Superfood Bites Beef Liver Treats by Badlands Ranch are bite-sized nutritional powerhouse treats made from a single ingredient – premium freeze-dried raw beef liver. Packed with the goodness of this natural superfood, these treats support your dog’s muscles and body weight while serving as a wholesome reward. With no fillers, preservatives, or by-products, these treats provide pure nourishment in every bite. Ideal for daily snacking, training rewards, or on-the-go treats, Superfood Bites offer healthy protein without replacing meals. These treats can be enjoyed straight from the bag, providing a simple, hydrating, and delicious option that stands apart from store-bought treats laden with harmful additives.*

About Badlands Ranch
Founded by Katherine Heigl, in collaboration with animal nutritionists, Badlands Ranch is an ultra-premium pet nutrition brand that provides carefully crafted pet food, treats, and supplements for optimal canine health. Badlands Ranch products are created using the highest quality, safety standards, and cooking practices to ensure maximum freshness and nutritional content. Each ingredient is hand-selected to support your dog’s skin and coat, digestion, immune system, energy, and a well-balanced overall diet. Badlands Ranch currently offers dog food, treats, and a new superfood dog supplement Super 20. To learn more about Badlands Ranch visit  www.badlandsranch.com, @BadlandsRanchPets on Instagram and Facebook, Youtube, @BadlandsPets on Tiktok, and @BadlandsPets on Twitter.

About Katherine Heigl
Founder of Badlands Ranch, Katherine Heigl is an Emmy Award-winning and two-time Golden Globe-nominated actress, as well as a producer. She is best known for her starring roles in the feature films “The Ugly Truth,” “27 Dresses” and “Knocked Up,” as well as her work on ABC’s critically acclaimed drama “Grey’s Anatomy.” This year, Heigl starred in and executive produced the second season of the Netflix series “Firefly Lane,” an adaption of the best-selling novel by author Kristin Hannah. Heigl is married to singer-songwriter Josh Kelley and together they live in Utah with their three children. For the latest Katherine Heigl news, follow @katherineheigl on Instagram.

Today, the ACANA team announced the launch of ACANA™ Chewy Tenders dog treats with high meat content and functional nutritional benefits.

The ACANA™ pet food team is obsessed with using nutrient-rich ingredients consumers know and love. The recipe separates ACANA™ Chewy Tenders from other premium jerky-style treats: superfoods, savory bone broth for added protein and exceptional taste, honey and made without glycerin ingredients.

Each of the three ACANA™ Chewy Tenders recipes, available in 4-ounce resealable packages, combines a great flavor with a specific health benefit:

• Immune System Support: ACANA™ Chewy Tenders Chicken Recipe, made of 90%¹ animal ingredients, offers immune system support from antioxidant rich cranberries, vitamin C and vitamin E.
• Hip and Joint Health: ACANA™ Chewy Tenders Beef Recipe, also made of 90%¹ animal ingredients, supports hip and joint health with algal oil rich in omega-3 fatty acids.
• Skin, Coat and Digestive Support: ACANA™ Chewy Tenders Salmon Recipe, made of 85%¹ animal ingredients, supports skin, coat and digestive health with omega-3 fatty acids from wild-caught salmon and fiber from pumpkin.

“ACANA™ Chewy Tenders were designed for pet lovers who are looking for indulgent meat treats made with higher-quality ingredients,” said Keith Arnold, director of innovation at Champion Petfoods. “Pet lovers want to give their dogs treats that not only taste good, but also support their dogs’ health. With ACANA™ Chewy Tenders, ACANA^® High-Protein Crunchy Biscuits and ACANA^® Freeze-Dried Dog Treats, we now offer pet lovers a complete assortment that balances peak nutrition, quality ingredients, functional benefits—and tastes dogs will love.”

The dog treats are now available for purchase in stores and online, including neighborhood pet stores, Petco Pet Care Centers, Petco.com, Chewy.com and Amazon.com. For more information and to learn where to purchase, visit acana.com.

ABOUT ACANA™ PET FOOD
The ACANA™ name was inspired by its birthplace in the farmlands of Alberta, Canada and through generations has become synonymous with quality. In ACANA™ food, every ingredient matters when it comes to feeding pets a nutritious diet rich in animal protein and balanced with fruit & vegetables. All ACANA™ recipes are thoughtfully crafted to provide quality nutrition so pets live a full and healthy life as a happy member of the family. With a delicious variety of recipes and a range of options to suit every pet, ACANA™ products include kibble, freeze-dried food and treats, biscuits, and wet food. To learn more, visit acana.com.

ABOUT CHAMPION PETFOODS
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning over 35 years. Founded in a small town in Alberta, Canada, Champion has grown to be a key player in the premium pet food industry across three major global geographies. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. And our Food Philosophy drives us to provide the highest quality in every ORIJEN and ACANA food we make for cats and dogs. We specialize in making foods that are Biologically Appropriate and all of our ingredients are selected from a carefully curated group of farmers, ranchers and fisheries, whom we know and trust. Our foods are crafted by passionate nutrition and health experts in world class kitchens, and as Pet Lovers ourselves, we strive for the highest quality and food safety in every food we make. To learn more, visit championpetfoods.com.