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NYC – Givaudan
I am on the FIDM Beauty Tour and we went to visit several amazing beauty HQ’s in NYC this week. So far, we have had action packed days and the adventure never stops. One of the favorite places we went to visit is Givaudan – the #1 smell and taste labs in the world.
There are about 350 ‘noses’ in the whole world that create, smell and evaluate scents – 150 of them work at Givaudan. They go to into the Amazon on blimps to capture scents of exotic flowers, tree sap and red ginger. O_O Beats the cubicle right?
“In order to forget, you must remember something new”They gave us an amazing TRENDS presentation and we talked about blogs, inspiration, art, culture and OMG smells. I want to work here!
Fragrance world is so amazing and believe it or not Givaudan has created all of my favorite perfumes. Dior J’adore, Ed Hardy, Harajuku, Polo Black, Marc Jacobs Lola, JLo Glow to name a few.From designing the bottle, to packaging, to marketing, to creating those ‘new memories’ and shaping culture..Talk about a dream job. Please please please Givaudan, let me into your mystical world!
*HeyDoYou is for the cute, clever and connected*
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Beauty Industry West at Studio BeautyMix
Studio Beauty Mix is heaven for beauty product junkies and it is located just off Freeway 10 in Santa Monica. I attended my first BIW event – the annual beauty mixer!
I got to see my FIDM friends as well as make some new ones.
There was a mix crowd of manufacturers, beauty bloggers, raw material suppliers, componentry folk and a slew of beauty students trying to find their place in the not so glamorous side of the beauty industry.
My new fab beauty friends!
New Smashbox collection
Dianne Brill <3 my fave
*HeyDoYou is for the cute, clever and connected*
