Plectrum by Ben Sherman’s autumn 2012 “Mod, Meet Rocker” advertising campaign is phenomenal. A little bit of historical good looks with a modern twist on how the season translates from across the pond.
To showcase the collision between two iconic movements, Mods and Rockers, Ben Sherman looked to their very own shop boys to bring the campaign to life.
The Ben Sherman London retail teams hit the streets of London where they were photographed in their favorite hangouts, including pubs and pool halls.
Photographer Antony Crook captured the scenes and brought them to life in over six campaign images.
Ben Sherman has partnered with Lifebeat, the music industry’s response to AIDS prevention and education. We’ve gathered bespoke memorabilia from around the world from some of the world’s biggest names in music from Mark Ronson, Coldplay, Panic! at the Disco, Depeche Mode, Duran Duran, Emmylou Harris, Futureheads, Jack Penate, James Blunt, The Kooks, Mary Wilson, The Monkees, Noah & The Whale, Paul Weller, Pete and the Pirates, Ronnie Wood, Stereophonics, We are Scientists, among many, many others.
Our participating musicians have each signed a guitar pick and hand-written a note on where they last used the pick. These along with a photograph of him/herself have been placed in custom frames. Ben Sherman will host an in-store exhibition on the 17th of May at Ben Sherman Soho, 96 Spring Street, from 7 to 9 pm to create awareness for the initiative. This is open to the public. The memorabilia will auction off on ebay starting on May 29th with all proceeds going to Lifebeat.
On May 18th, NYC lumieres will gather at a star-studded concert at the Gramercy Theatre. Guests will enjoy performances by the original American MC of Brooklyn, Talib Kweli, UK band Graffiti6 who was selected by MTV (you guys) as an artist to watch in 2011. Rounding out the evening are DJ sets by Josh Madden and DJ DL. The evening will be hosted by comedian John Roberts, known as Linda on Bob’s Burgers. A menu of delightfully sinful drinks will be served to those 21-and-over.
DJ Josh Madden
I went down to SOHO to join in the CMJ fun at the Ben Sherman store!
I took off my leggings and put on my ‘tattoo tights and knee high boots. With big names like Royal Bnags, Belvedere and Heineken – I had to go with my OCC Hoochie LipTar in full force.This is Michael, he’s from LA, K-town! He is studying Politics but works at Ben Sherman. Sweet deal!Met a few MUA’s from MAC 🙂 Going to visit them next week in Brooklyn HeightsMusic Marathon and Film Fest… BoomBOOMBoom!duck duck, no goose. All Belv’d up in the house!More info here www.cmj2010.com
*HeyDoYou is for the cute, clever and connected*
New in K.Mark (Kensington Market) is Free Your Game.
This unique space is a retail store that aims to reinvent style in golf through mixing amazing streetwear clothing with new and edgy golf brands.
I’m talking about GSUS, Penguin, Wesc, Fenchurch and Ben Sherman sharing a shelf with Triple Bogey *yes we’ve got them!*, Bunker Mentality, Lela Designs and Quagmire.
Must mention the incredible golf balls by the Golf Refugees, wedges by Feel Golf, gloves by Hattie Smart, and Brixton hats to round out the mix.
Shoes you ask? Puma and Nycole St. Louis.
LongOverdew was invited to the official invitation to the Free Your Game Launch Party and Golf Fashion Show on Saturday May 24th 2008.
Check out the fashion crowd! We got her at Powerball to! in Purple!