Ben Sherman has partnered with Lifebeat, the music industry’s response to AIDS prevention and education. We’ve gathered bespoke memorabilia from around the world from some of the world’s biggest names in music from Mark Ronson, Coldplay, Panic! at the Disco, Depeche Mode, Duran Duran, Emmylou Harris, Futureheads, Jack Penate, James Blunt, The Kooks, Mary Wilson, The Monkees, Noah & The Whale, Paul Weller, Pete and the Pirates, Ronnie Wood, Stereophonics, We are Scientists, among many, many others.
Our participating musicians have each signed a guitar pick and hand-written a note on where they last used the pick. These along with a photograph of him/herself have been placed in custom frames. Ben Sherman will host an in-store exhibition on the 17th of May at Ben Sherman Soho, 96 Spring Street, from 7 to 9 pm to create awareness for the initiative. This is open to the public. The memorabilia will auction off on ebay starting on May 29th with all proceeds going to Lifebeat.
On May 18th, NYC lumieres will gather at a star-studded concert at the Gramercy Theatre. Guests will enjoy performances by the original American MC of Brooklyn, Talib Kweli, UK band Graffiti6 who was selected by MTV (you guys) as an artist to watch in 2011. Rounding out the evening are DJ sets by Josh Madden and DJ DL. The evening will be hosted by comedian John Roberts, known as Linda on Bob’s Burgers. A menu of delightfully sinful drinks will be served to those 21-and-over.
DJ Josh Madden