Here’s a new take on cocktails for spring, summer and beyond. If you’re like the millions of Americans who insist on a “clean” and healthy diet, you’ll want your refreshment to be simple, organic, and free of ingredients you can’t pronounce. But if you’d like to kick the pleasure up another a notch or two, Beetology has the answer.

Introducing Beetology cocktails and mocktails, starring the latest trend in superfoods: the sweet, wholesome, and insanely delicious beet. For a mind-blowing new way to toast spring, summer or any occasion, just start with Beetology’s 100% natural craft beverage blends.

Beetology harvests and cold-presses the best-tasting organic beets from around the world, blends them with just a handful of good-for-you products like fruit, veggies, and ginger, and sends them straight to the grocer’s refrigerator in convenient, grab-and-go bottles.

Here are some fun ways to enjoy each of Beetology’s 5 different hand-crafted blends. (Recipes follow.) Be sure to have plenty of ice on hand for maximum refreshment.

• Beet + Lemon + Ginger = Beetology Zinger
• Beet + Veggie = Beety Bloody Mary
• Beet + Tropical Fruit = Tropical Beet-a-Colada
• Beet + Berry = Berry Beet-a-Rita
• Beet + Cherry = Bourbon Beet-It

For mocktails, just leave out the alcohol and add a spritz of seltzer or mix with your favorite non-alcoholic sparkling cider. But don’t stop there – the combination of concoctions is limited only by the mixologist’s imagination. It’s your party, create your cooler as you like!

Beetology coolers are so crisp and satisfying, you might forget they’re good for you. Beets are bursting with essential nutrients that have been linked to improved blood pressure, energy levels, liver function, eye health, younger-looking skin, and even brain function. Best of all, you can feel good about serving Beetology. Every variety is 100% non-GMO, U.S.D.A. Certified Organic, and Certified Fair Trade. They are non-soy, non-dairy, and certified OU kosher, with no preservatives, additives, artificial colors, or flavors.

Beetology is produced by Kayco, one of the largest manufacturers and distributors of kosher food products. “Beets are the new pomegranate,” said Charles Herzog, Chief Beetologist and VP of New Business Development at Kayco. “Chefs, foodies, health-conscious folks, and even athletes have been tapping into the versatile beet in creative new ways. We can’t wait to see the exciting new coolers our consumers come up with Beetology as their inspiration.”

Distributed exclusively by New Jersey-based Kayco, Beetology is available in the refrigerator section at health food, specialty, grocery, and kosher food markets. Follow Beetology on FB https://www.facebook.com/mybeetology/ and Twitter @mybeetology. For additional information about all Kayco products visit www.kayco.com.

The sky’s the limit with Beetology. Try these refreshing cocktails at your next party, holiday meal, or get-together.

Beetology Zinger

3 oz. Beetology Beet + Lemon + Ginger

1.5 oz. Gin

Candied ginger and lemon peel garnish

Directions

Fill a cocktail shaker with ice. Add Beetology and gin.

Shake until chilled, strain and garnish with a lemon peel and candied ginger.

Bourbon Beet-It

3 oz. Beetology Beet+Cherry

1.5 oz. Bourbon

1 dash bitters

Spiced Cocktail Cherry (recipe below) or your favorite store bought maraschino cherries

Fill a cocktail shaker with ice. Add Beetology and bourbon.  Shake until chilled, strain and garnish with a cocktail cherry.

Cocktail Cherry Recipe

½ cup sugar

½ cup Beetology Beet + Cherry

1 stick cinnamon

¼ tsp. ground nutmeg

Pinch of salt

1 cup Bourbon

1 pound stemmed and pitted cherries

Directions

In medium saucepan, combine sugar, Beetology, cinnamon, nutmeg, and salt. Bring to a low simmer, stirring until sugar is fully dissolved. Remove from heat and add bourbon, and stir to combine.  Add cherries and stir until coated with syrup.  Let cool to room temperature and then refrigerate before serving.

Berry-Beet-a-rita

3 oz. Beetology Beet + Berry

2 oz. Silver Tequila

½ oz. lime juice

Directions

Fill a cocktail shaker halfway with ice. Add Beetology, lime juice and tequila.  Shake vigorously for about 20 seconds, and serve in a glass with or without salt.

Beety Bloody Mary

4 oz. Beetology Beet + Veggie

1/2 tsp. grated horseradish

2 dashes Worcestershire sauce

1 dash hot sauce (more if you want it extra spicy!)

2 oz. Vodka

Celery stalks for garnish

Directions

In a tall glass, add Beetology, horseradish, Worcestershire sauce and hot sauce, stir to combine.  Add ice to fill the glass, vodka and stir.  Garnish with celery stalk.

Tropical Beet-a-colada

4 oz. Beetology Beet + Tropical Fruit

2 oz. coconut cream

2 oz. dark rum

2 oz. coconut rum

1½ cups ice

Pineapple slice for garnish

Directions

Put the ice, Beetology, coconut cream and rums into a blender. Blend until smooth and frosty. Pour the drink into 2 glasses and garnish with pineapple slices. Makes 2 drinks.