• Asian

    CosmprofAsia Wrap Up

    Hong Kong is always an adventure! I am sad to say that this is my last day in Hong Kong and I enjoyed attending CosmoprofAsia for the second time. 

    Overall, in the Packaging and Manufacturing, there is innovation. With the majority of production in China, S Korea and Taiwan are also in the races to create more user friendly, environmental friendly packaging options. We saw a surge in OEM, Original Equipment Manufacturing but consumers are looking for more than a cute packaging. Discerning customers and savvy buyers alike are looking for ‘instant’ results and great formulation.

    While the minimalist trend that is huge in America has not exactly translated to the Asian consumer. The juice is very important and many brands are using the ‘juice’ as a part of the packaging. This creates a challenge for packaging manufactures to become more innovative and change more than just the shape or color. Pragmatic design that is effective in form and function has more longevity than kitschy shapes that we have seen prevalent in the K-Beauty Trend thus far.

    Celebeau (S Korean) Brand has taken note of this trend and created this gentle make up remover.

    The overall learning from CosmoprofAsia this year is that with the power of social media, global trends are transferred and cross-pollinated faster than ever. These don’t exactly always translate but a version of this emerges into something beautiful. The most important note is that each country/culture has its own unique features and beauty brands must be aware of them to create new products. Consumers are looking for new items but they are also coveted new favorites.

    I look forward to seeing what is in store for Cosmoprof Asia next year!


  • Asian

    Cosmoprof Asia Highlights

    I had the chance to talk in depth with these companies at Cosmoprof Asia this year and learned a great deal about their company and the innovations!  It is always exciting to discover new brands and I invite you to check out their products and add them to your holiday shopping list.

    PROBO: Baby Products

    This Taiwainese Brand created safe and effective cleaning products for babies. With Millennial moms being more and more aware of health and chemicals, this product line is the answer to their concerns. The marketing director of Probo took the time to explain to me why this is an exicitng innovation in the baby products category, check out what Crystal said.

    HEYDOYOU: What is the main reason that Probo is different than other products?

    PROBO: Our best seller is the wash, it is great to remove harmful pesticides, chemicals and wax off veggies so make sure the child is not eating those those. You can also use the soap to wash all bottles and sippy cups to removed mold and residue.

    HEYDOYOU: How does Probo products do that?

    PROBO: We developed a proprietary anti bacterial, anti viral that is safe. It neutralize and eliminate harmful pathogens and stops it organically from developing. It encapsulates them so they cannot continue in its development.

    HEYDOYOU: How will you introduce Probo products into the market?

    PROBO: We have an exciting licensing partnership with popular cartoon character Peppa the Pig and it will launch to market early next year. We hope that moms and kids will be attracted to this character they know and love so they will give Probo formulation a try.

    PARISTY – Turn Key Manufacturer for color cosmetics/powder products

    Paristry has a been a major player in the game since 1993 and they are the leaders in what they do. They spend a lot of effort into creative research, trend prediction and pushing the industry to be surprise and delight their customers.  See what the head of product development shared with me during our interview.

    HEYDOYOU: What are you most proud of today in your booth?

    PARISTRY: We have a lot of new items here so I am not sure where to start. I guess one of the items many Cosmoprof attendees have focused on are these (Pearlized sea collection)

    HEYDOYOU: I am interested in these too and I noticed there is a underwater trend in beauty and fashion. Tell me about these.

    PARISTRY: These are custom made, we created stainless steel molds to make these perfect 3D pressed powder eye shadows. They can also be use for lip color and is very versatile. The process is expensive so you will see these in luxury products in the new year.

    HEYDOYOU: How do you come up with your ideas?

    PARISTRY: This is our trade secret! Seriously, we dedicated a lot of time for workshops and brainstorms. We also look to industries outside of beauty for inspiration like food, fashion and even technology.

  • Asian

    Special Events at CosmoprofAsia

    I was looking forward to see the special project at CosmoprofAsia this year after being so impressed by the nail polish case study by Centdegres in 2016. So I arrived at The Light Powder Room Factory with high expectations! Spanning the two venues and a concreted example of the beauty process from A-Z, I loved how Centegres captured the beauty trend of highlighting, strobing and bronzing in one simple theme: Light.

    I even got my 3D Cotton Candy iridescent sneakers ready for this occasion 🙂 

    It begins at AWE where Pack/OEM/Machine/Ingredients create the palette that tells the story of light.  Here the machines do all the hard work, of grinding, mixing and pressing the powder into the palette.

    Once its passes through here, the batch tray gets sorted and the design gets pressed to the top surface of the powder. Then it is moved by the robotic arm to the conveyor belt in one swift motion. This creates efficiency and precision so that each item created is identical and can pass QC.

    Once it goes down the belt, it is then pressed, closed and complete! You can see on the left corner how the trays looks ready to go into the outer box. Sometimes this will then be inserted into another outer packaging made of card stock so the product is retail ready. In this case, since it was just a demo product, the compact is complete and ready for next steps.

    The ‘Light Powder Factory” is a real installation showing the development and production of a compact powder specailly designed by Centdegres, in collaboration with international suppliers. From making the packing, the perfect combination of creativity and technology.

    The Light Powder is 1 project across 2 venues so off to the next venue we go!

    The Light Powder Experience is awesome.  Similar to the nail experience last year, this installation involved a very cool ‘quiz’ to determine which palette is perfect for you. It has a combination of graphics, photos, quotes, and textures for you to pick. Mine was ‘Forever Light”.

    Then to take it to the next level, the Light Powder Photo Booth playing with light patterns to reveal your true beauty was genius.  Anyone who take photos will tell you ‘lighting is everything!’


    The CosmoAwards showcased the winners of the Innovation Circle Awards. With over 300 nominations, congratulations to all the winners this year. It is worth checking out all of the brands mentioned even if they were runner ups.

    Brings awareness to the immense value that lies in the formulation, technology and packaging design and take in special considerations the new technologies that lie underneath our beauty industries.



  • WorldWide

    Pt. 2 Cosmosprof Asia 2016 Hong Kong Convention and Expo Centre


    Arriving at the second venue, the buzz and swarms of people created a ton of excitement! The energy of the crowd was high and numerous languages can be heard as you go through the crowd.

    20161116_134642This part of the convention was split into 3 large floors and was also divided in countries of origin and specific areas. I also had the opportunity to attend some seminars about K-Beauty trends as well! Some of the key points discussed the current growth sectors (Teens) and the importance of K-Pop and K-Drama’s role in catapulting brands into superstardom.  With an average of 800 SKUs per year, this Korean ‘pali pali’ system of fast turnaround jumps on trends and make them the leader in innovation in so many ways.


    I also got to meet Van Lu, the head of BeautyStreams and Innovation Award winner, Kilala and Pinkan Tilaar of Indonesia beauty giant Martha Tilaar Group.


    There were so many brands, innovators and products that it was truly overwhelming. Instead of buzzing around trying to cover all ground, I focused on booths that caught my eye and spent time learning about their brand story and products. So alas, here are some of the best innovation products and trends to highlight from this part of the show!


    1. From the Deep Sea (Trend) – A very strong pull towards the ocean’s mystic and powers. With a strong connection to Traditional Chinese Medicine, Asians believe there are many health benefits to ingesting these items raw, cooked, pulverized and now assimilated through the body’s largest organ skin. The cosmetics ingredients from the deep sea include Sea Horse, Jelly Fish, Abalone, Seaweed, Coral, Pearl, Sea Cucumber.


    2. Organic baby products from Down Under (Product) – El8te – This is a brand new product line from Australia that has been featured all over glossy magazines and social media alike. With its irresistibly adorable packaging and affordable price, El8te is in a class of its own. Goat Milk being the main ingredient in the baby line, providing nourishing protection from head to toe.20161116_163141

    3. Minimalist Design (Packaging) –  Instructive packaging is on the up and up. Minimal light and airy design with a focus on Ingredients and Function as the anchor. The feel of the packaging is unobstructed and floats, while there is a solid base design that promised high quality ingredients and solid efficacy. This new trend in packaging gives the consumer a good feeling about the honesty, integrity and quality of the product. There are no frills and distractions to ‘entice’ the customer but just a clear presentation of what it really is. 20161117_143056

    This is refreshing, simple and the current trend for new brands as well as rebrand initiatives for existing brands for targeting MILLENNIAL consumers. 


    4. Hyper Local (Product) – this emerging trend comes from geo-specific ingredients that may only be available at a short time each season. These products from Latvian brand Dabba is a clear example of this. Their ingredient story is not dependent on trend forecast reports but what is only found in Latvia and its cultural significance in culture and folklore. With a connection to both the natural world and human nature,  Dabba allows consumers to experience and explore Lativa through their range of hydrosols, hair products and infused oils.


    Stay tuned for an in depth interview with Janis Kesa, the founder of Dabba!

  • Asian

    Pt. 1 Cosmosprof Asia 2016 Asia World Expo


    1 Event, 2 Venues! The first venue for Cosmoprof Asia this year was held at near the Hong Kong Airport at the Asia World Expo convention center. The venue featured Pack & OEM as well as Spotlight on Ingredients. Vendors were spread out across 10 Halls and it took over 2 days to walk to the entire area. Booths were divided by country of origin with the Korea Pavilion being the largest with 460 business. With K-Beauty as the hot topic in the industry, it is no wonder that so much innovation comes out of Seoul.


    Here are some of the coolest products I found at the Asia World Expo side of CosmoprofAsia 2016.


    1. Pouch Designs – Mylar foil bags (With or without a spout) seems to be common and prefered in the Asian beauty industry. It is common to see this in the food industry stateside but here in Asia, this lightweight environmental option is gaining popularity in home goods and cosmetics as well.  With incredible capabilities to fill millions per day with state of the art machinery, we will be seeing mylar packaging in more products than ever in 2017. Currently used in liquid products like soaps and sheet masks, mylar is ideal for deluxe samples, multi product packaging with significantly lower cost per unit with vibrant packaging designs. We are seeing this type of mylar packaging for multi-step sheet mask products and also unique shapes that tell the ingredient story and increase sales from shelf appeal alone. The sky’s the limit with this technology because of the speed of production, ease for flat shipment and versatility in design.masks


    2. Think Outside the Tube – OEM or Original Equipment Manufacturing involves creating a mold for a custom design. This is more expensive compared to using a stock or existing tube (where you are limited to printed designs, color and the tube texture). OEM allows a complete new shape in design and can spark imagination and creativity. Brands and product designers are often inspired by lifestyle sectors like food and drink, architecture, pop culture trends and travel. These unique sample packaging in a miniature wine bottle opens up a world of possibilities. I bet someone saw a lipstick stain on a champagne glass at a party and created this one! The doe-foot wand could be replaced by mascara wand, eye shadow sponge tip or fine eyeliner etc. Just think about what champagne and wine companies can do using these packaging designs for promotional giveaways, line extensions, collaboration and even the beginning of an entire new brand. Cheers to that!


    3. Think Inside the Tube – The journey of the industrial production line and steps to create the lipstick was showcased during the Lipstick Factory live demonstration. The top of the line Italian technology creates laser precision designs to transform the traditional bullet shape into a work of art in a tube.cosmoprof_5

    Korean OEM designs are using similar sentiment in the creation of character shapes (first seen in 2010 Paul & Joe’s cat lipstick) as well as multi-tonal lipsticks that paints the lips ombre with just one swipe. The rectangular shape lipstick bullets eliminate the need for a lip liner, perfectly suitable with the no-fuss Millennial consumers in mind.

    4. Get Technical – Not to stereotype at all but we can all remember at least one nerdy Asian kid in school who loved Physics, Chemistry, Biology and was super passionate about math right? Well at Cosmoprof I realized that the Asian beauty scene is run by these left brain professionals.  The beauty tools and devices of the Asian Beauty Market is straight out from the Jetsons. Futuristic, beautiful, seamless and backed up by science. Down to the nano detail, these tools can supercharge your beauty regime and propel you into hyperspeed glam status. One of the stand out products is the Nion Beauty range with unique super charged negative ion silicone technology infused in multifunctional facial cleaning products. I can’t wait to try this out.

    Stay tuned for more from the 2nd venue Hong Kong Convention & Exhibition Centre tomorrow!

  • WorldWide

    One Week Countdown to #CosmoprofAsia2016

    This year has been a whirlwind of travel for me and I am excited to share my next destination: Hong Kong!

    image via Viator.com

    Next week, I will be arriving in Hong Kong for the much anticipated professional beauty tradeshow Cosmoprof Asia 2016 on November 14th. Cosmoprof Asia (21st year) this year has plenty in store for us to be excited about. Similar to my Trendscout experience for the Las Vegas show (15th year), I will be walking the show as the Official Blogger to report on the top trends in all sectors of the beauty industry. Cosmoprof is the place to find out all about innovation, packaging, original equipment manufacturing (OEM), tools and of course products.

    image via http://www.cosmoprof-asia.com

    Some of the special events I am looking forward to the most include:


    Experts from Beautystreams will give their insight and share their point of view for upcoming trends in specific topics. Cosmoprof is a must for any beauty professional to attend. Cosmoprof Asia launched the official mobile app too I will make sure I have it on my phone!


    From chemists to marketing to brand sides to entrepreneurs – Cosmoprof has plenty for everyone to learn.  Because the fairgrounds will be at 2 venues this year, I will be covering these specific areas. If you see me, don’t be shy and please say hi!


    There will be plenty to see so make sure you follow me on Snapchat (@Heydoyou), Instagram (@Heydoyou) and Twitter (@Heydoyou) during the fair as I take you to the first venue AWE (Nov 15-17) then the second venue HKCEC on Nov 16-18.  I will be picking my Top 5 products from the show as well as covering special events throughout the week.


    This is the largest international tradeshow in Asia with over 63,000 visitors from over 119 countries!

    I heard there is event a Lipstick Factory where I can create a deluxe lipstick step by step. There are 4 new shapes and who know how many million shades available. Which one is your favorite? I am partial to the angular jagged one!


    Not looking forward to the long flight (boo) but really excited to being a part of this epic event (yay!)

    See you at Cosmoprof Asia ^_^