• Las Vegas

    ISO Beauty Pure Gold 24K Deep Facial Mask

    Masks are all the rage and an essential part of your beauty regime. Using a hydration mask at least once a week can dramatically improve your skin. It takes about 30 minutes and can be a meditative routine too. Since masks are wet and sometimes drippy, the best way to use it is laying down horizontally with a towel behind you. It is hard to watch TV or be one the computer while you are waiting for the ingredients to absorb through your skin’s pores.

    The skin olympic games is serious and going for the GOLD standard is easy with ISOBeauty’s 24K Mask. It is made of Collagen and water with 24K gold flakes. This high density plant collagen mask does tear easily so be very careful when pulling or stretching it. It feels soft, cool and wet. The wetness absorbs after 20 minutes and you can remove the mask after 40 mins. It has Hyaluronic Acid, Heronsbill Essential Oil, Arbutin, Mountain Lily, Minerals and Gold Dust.

    The key ingredient is the nano-gold bits that brighten, moisturizes and tightens your pores. Overall, I think this mask was really fun to use but at a $50/use price tag (6 for $300), I will only reserve it for special occassions!

    Find out more on http://www.isobeauty.com/product-categories/pure-gold

  • Las Vegas

    Save your Skin with Evermore

    I had the pleasure of meeting Nick and trying Evermore this year at Cosmoprof Las Vegas and immediately saw how special him and the products were.  This product has 4 items and they all have their own restorative and repairing  functions. It is difficult to have the discipline and time to take care of your skin with an active lifestyle so Evermore is a great solution. The key feature is the product has no fragrance at all. If you have sensitive skin, fragrance or a ‘masking’ fragrance can still be a factor to irritate it. So Evermore is really scentless.

    Besides the skincare, the story of how Nick started the brand is also pretty cool. See below and check out their products on Amazon!

    Evermore Skin was founded in Huntington Beach California where sunshine and the beach is a way of life. Living in sunny Southern California leads to a very active lifestyle where being exposed to the elements takes a toll on your body and skin. Growing up, my family and I spent countless hours camping in Carpinteria State Beach,  sailing to Catalina, night diving for lobster, spearfishing the Channel Islands and many other outdoor activities. My Mom was always a stickler for putting sunscreen on all of the kids. I hated the way it felt and never wanted to put it on, but after getting sunburned a time or two, I quickly realized the importance of protecting, repairing, and restoring my skin from the sun and other natural  elements.

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    In looking for something that would protect and restore my skin, I found several skincare companies that catered to women, but had a hard time finding a men’s line or even unisex products. So I decided to create my own. After extensive research I found a scientific laboratory to create a anti-aging skincare line that was specifically designed for all skin types, creating the perfect combination of modern technology and natural ingredients to bring you Evermore Skin.

    Nicholas Gallyon

     

  • Las Vegas

    COSMOPROF NORTH AMERICA PRODUCES RECORD BREAKING NUMBERS

    Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America and the ultimate meeting point for beauty professionals is proud to announce they have done it again by producing record breaking exhibitor attendance and ticket sales. Held, annually at Mandalay Bay Convention Center in Las Vegas, 33,750 attendees (12.5% increase to 2015) engaged with record breaking 1,154 exhibitors representing 38 countries (12% increase from 2015) and were able to see and experience new sections like Discover Green and Glamour Me along with show favorites, Discover Beauty, Tones of Beauty and Discover Scent.  The show floor space covered 280,991 sqf (26,105 sqm) of space with an increase of of 10% compared to the previous year. 

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    This year was also about igniting the power of some of most influential beauty influencers in the business and giving the exhibitors a chance to be covered on their social media channels.  With over 23 million impressions and 400 posts these influencers which included ethnic, multi-cultural, television personalities, vloggers, and bloggers brought the show to a new level and really solidified its title of best in business.

     

    Below are some of the new and returning programs that took place at Cosmoprof North America 2016:

     

    Discover Green: Going Green

    Discover Green was a special area curated with the input from Insiders Guide to Spa and dedicated to eco-friendly, clean, organic and/or natural beauty products. Created to mimic the high-end, exclusive feel of Discover Beauty, Spotlights, Discover Scent, and Tones of Beauty, the decision to include a new “green” section came on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. 

     

    Glamour Me: Experiencing Beauty Innovation Live

    Glamour Me was a new beauty lounge that allowed attendees to experience participating exhibitor products first-hand and with close to 200 appointments booked it has exceeded expectations. Attendees were able to select to have their hair, nails, skin or makeup show ready with quick 30 minutes services provided by select exhibitors. 

     

    Tones of Beauty: Multi-cultural Beauty

    Also returning for the second year is the highly successful Tones of Beauty, which showcased a select group of coveted and innovative multicultural brands across every major sector: Skin, Hair and Color. To ensure successful program implementation and brand selection, CPNA repeated its collaboration with renowned global beauty media group love, Aunt Bonnie and added a dedicated educational conference to learn about market specifics.

     

    Discover Beauty

    Presenting a line-up of start-up beauty brands, this high-end, curated section combined the best of both worlds: pre-arranged face-to-face meetings with key retail buyers such as Neiman Marcus, Lord & Taylor, Barneys New York, HSN

    and Kohl’s as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands. Additionally, this year we are pleased to announce Chaleur Beauty as the winner of the official Discover Beauty 2016 Award. 

     

    Discover Beauty Spotlights

    Spotlights was an exclusive initiative within the Discover Beauty program. This department store-like presentation serves as a showcase for companies that are big on creativity yet smaller in size but who are a prime fit for high-end retail stores, boutiques, salons and spas. 

     

    IBFE: 

    Returning for the second year, International Business Forum & Exhibition (IBF&E) focused on the Beauty Supply Chain business platform for companies specialized in contract manufacturing, packaging, machinery, OEM and raw materials. The program benefited from key strategic placement on the show floor and a full package that includes buyer meetings. 

     

    TV Shopping Channel Auditions

    Making a return were the live auditions for major US TV shopping channels QVC, HSN and Evine Live whereby exhibitors were able to pitch products live to the merchants. New this year exhibitors were also able to audition with international TV shopping channels including The Shopping Channel (Canada), HSE (Germany), and GS Shop (Korea). Also new this year, CPNA created a new collaboration with EVINE Live, an ominichannel retail experience whereby the organizers provided the opportunity for key buyers from the network to meet with exhibitors inside a dedicated space on the show floor; select exhibitors will be featured in a dedicated inner segment featuring products discovered at CPNA  2016.

     

    Boutique

    BOUTIQUE, buzzing with activity, was set up as a sampling bar showcasing deluxe premium-size samples from twenty exhibiting brands. For a donation of $10, attendees chose seven samples out of twenty-featured products and this year CPNA raised over $13,000 to be given to Look Good, Feel Better.  

     

    Discover Scent: The Smell of Success in the Air

    Scent was also in the air this year – literally. Air Aroma, a leading scent branding agency that designs custom fragrances for luxury brands around the world, returned again to scent main show areas through its patented diffusion technology but this year custom formulated a signature CPNA fragrance. An area on the show floor dedicated exclusively to fragrance, Discover Scent featured 13 niche fragrance brands curated with the assistance of Sniffapalooza


    CPNA hosts PBA Beauty Week

    Cosmoprof North America not only celebrates the beauty industry but also entrepreneurship evidenced this year at the second annual Beauty Pitch™ which was co-hosted by PBA on Saturday, July 23rd. This one-of-a-kind beauty competition showcased six innovative beauty companies, in two separate categories – Startup and Established. Over one thousand attendees gathered to watch these companies pitch their products to a panel of celebrity judges including John Paul DeJoria, Kevin Harrington, ELLE Beauty Director Emily Dougherty; Executive Editor at InStyle Digital Innovation of Time Inc. Deanne Kaczerski, and Mark Spinks, President of BSG CosmoProf and Armstrong McCall, Sally Beauty Holdings. The winners of this esteemed event include: Sunlights Balayage, Inc., P3 Pure both recipients of cash prizes, and O.R.G Skincare  chosen by the merchants of BSG to gain distribution into all 1,200 nationwide stores and online. Additionally, all semi-finalists received an invitation to be featured in an online exclusive boutique on Amazon Launchpad. The 2016 North American Hairstyling Award (NAHA) winners were recognized during a star-studded awards ceremony on July 24, 2016 at Mandalay Bay Resort & Casino in Las Vegas. Held during PBA Beauty Week, North America’s largest, most inclusive beauty event, NAHA was hosted by Alan Cumming, Tony award winning actor, author and activist. This year’s Hairstylist of the Year, was presented to Matt Swinney of Evolution in Minneapolis, MI. This is Swinney’s first NAHA Hairstylist of the Year honor. The event drew more than 3,000 attendees, while thousands tuned in to watch PBA’s live streaming broadcast online at Nahalive.com

     

    Cosmoprof North America will return to Mandalay Bay Convention Center July 9th to 11th, 2017. Stay tuned to http://www.cosmoprofnorthamerica.com/ for information and updates. For photos from this year’s event, please visit the photo gallery on  http://cosmoprofnorthamerica.com/news_press/PhotoGallery.aspx

     

    For more information on the show please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA | COSMOPROFLV). 

     

    ABOUT COSMOPROF NORTH AMERICA

    Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof.  

     

    Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between BolognaFiere Group and the Professional Beauty Association.  

     

    BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. BolognaFiere Cosmoprof S.p.a., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas

    (established 2003). Please visit  bolognafiere.com

     

    The Professional Beauty Association (PBA) advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. probeauty.org

  • Toronto,  Vancouver

    DAFNI: Never Have A Bad Hair Day

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    Ever feel like shopping for the perfect hair iron could be comparable to a mission to Mars? The sales person speaks really fast and in a language that is more than definitely Martian talk – color, heat levels, heat up speed, ceramic, non-ceramic, shape, weight, smell (kidding!) but the list goes on. Meanwhile, you blankly stare and nervously reply “so the iron does straighten my hair and it won’t catch on fire?”

    Sharon Rabi (co-founder) has answered our endless search for the perfect product – DAFNI

    The Design
    Designed like a brush; you can’t help but already be familiar with how to use DAFNI and makes the average time to straighten your hair a lot faster. Our experience was about 7 minutes.

    The Features
    The outer bristles are anti-static and heat-resistant. The tips are designed to protect the scalp and are heat-resistant providing a comfortable hair straightening experience. The inner bristles have 3D ceramic heat so it straightens your hair whichever way it curls. Can’t remember if you switched your iron off? No worries, that’s what the automatic shut-off button is for!

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       The How To

    1. Start with dry and brushed hair – I divided my hair into four parts to make sure I didn’t miss a strand.
    2. Brush and pull slowly with DAFINI – I found brushing from underneath (placing hair on top) the easiest way to straighten my hair. Go over as many times needed, the results vary from hair thickness and texture.
    3. Make sure your hair gets deep between the bristles  and comb through slowly.

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    DAFINI retails for $249.99 each at showcasecanada with free shipping included.

  • Las Vegas

    Gilding the Lid: Introducing touch in SOL’s The Metallist

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    All that glitters is gold (and silver and copper!) with the introduction of The Metallist from Korean color cosmetic powerhouse, touch in SOL. Designed to gild eyes in metallic and jewel-toned hues, Metallist features a two-in-one superfine liquid foil cream shadow and chunky glitter shadow to bestow long-lasting, eye-popping color.

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    Combining crease-proof liquid metal pigment with show-stopping glitter, Metallist offers bold, buildable color that stays put all-day. Worn all-over the lid or simply along the lashline for a more subtle finish, each element of the Metallist can be worn separately or combined to put the spotlight on eyes.

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    Shades:

    – Margaret, a rose-gold champagne with gold mica shimmer

    – Eldora, a golden cocoa

    – Talia, an icy-silvery gold pyrite

    – Adelio, a radiant burgundy with crimson foil

    – Lottie, a deep, smoky plum


    How to wear:

    Wear each step alone or combine for a high-impact metallic finish.

    – Step 1: Superfine Liquid Foil Cream Shadow. Apply the long-lasting, budge-proof cream

    shadow to eyelids and along the lash line.

    – Step 2: Chunky Glitter Shadow. Gently pat the glitter shadow on top of the cream shadow before it dries to turn up the intensity.

    Pro Tip: “Say goodbye to minimalist, this season is all about the shine. After applying the liquid foil cream, apply the chunky glitter by patting it on quickly so it sets with the cream and lasts all day to create the Rebel Eye look. You can also apply the loose glitter in the center of your lips to create a futurist pout,” Resident makeup artist and brand ambassador, LeAura Luciano

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    Touch in Sol Metallist will retail for $25 each at Sephora and on Sephora.com.

  • Las Vegas

    Cosmoprof 2016 Mandalay Bay

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    Cosmoprof North America is the leading B2B beauty trade show that focuses on introducing revolutionary technologies and forward-thinking programs to businesses in the beauty sector. It is held annually at Mandalay Bay Convention Center in Las Vegas. Close to 30,000 attendees engaged with a record-breaking 1,015 exhibitors from 39 countries to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing; and to form key relationships with top industry professionals and retailers.

    The three-day event, which takes place under one roof encompassing more than 252,908 square feet, remains the single most important networking opportunity in the United States for all sectors of the global beauty industry: Experience the world of Raw Materials, Packaging and Contract Manufacturing, Private Label, Perfumery and Cosmetics, Natural Health, Beauty Salon and Spa, and Hair and Nails as you’ve never done before.

    About Beauty Pitch + Links: 

    Beauty Pitch 2016 will be hosted Saturday, July 23, 2016 at Mandalay Bay Resort & Casino. The Professional Beauty Association (PBA) is returning at this year’s conference with Beauty Pitch, during PBA Beauty Week hosted by Cosmoprof North America in Las Vegas, Nevada! Beauty Pitch 2016 is a one-of-a-kind event that provides entrepreneurs from all sectors of the beauty industry a way to connect with qualified investors and the industry at large. 

    We will also have a panel of beauty pros judging including: 

    – John Paul DeJoria, Co-Founder and Chairman of the Board; John Paul Mitchell Systems and The Patrón Spirits Company

    Instagram/Twitter: @johnpauldejoria @paulmitchellus 

    – Emily Dougherty, Beauty Director, Elle Magazine  

    Instagram/Twitter: @emilydoughery @elleusa

    – Kevin Harrington, CEO, Kevin Harrington Enterprises

    Twitter: @HarringtonKevin

    – Deanne Kaczerski, Executive Editor Director, InStyle Digital Innovation, Time Inc. 

    Instagram/Twitter: @InStyle @deanneology

    – Mark Spinks, President of CosmoProf and Armstrong McCall, Sally Beauty Holdings

    Instagram/Twitter: @sallybeautysupply