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    ETERNITY Summer 2010

    2 brand new summer limited editions from Calvin Klein that will blow your mind away. They hit stores this month, so go and have a sniff and tell me how much you love them! Close your eyes and imagine this.

    The delicate first rays at sunrise

    Untouched sand, light reflecting off the waves


    A sense of peace as the day begins…


    The Fragrance

    Cool • Fresh • Serene

    ETERNITY summer 2010. The beauty of a beach at first light captured in a watery floral fragrance.

    ETERNITY summer opens with tangy notes of grapefruit, ginger and passion flower. The heart bursts into a beautiful bouquet of water florals with pink peony, freesia and muguet. A seductive summery drydown of musks, white amber and driftwood adds sensuality and warmth.

    Top: Grapefruit, Ginger, Passion Flower
    Mid: Pink Peony, Freesia, Muguet
    Dry: Creamy Musks, White Amber, Driftwood



    The ETERNITY signature flacon and outer packaging has been newly interpreted for summer with an image of ocean waves lightly enveloping the sand. The soft pink and lavender color palette mimics the light at sunrise. 


    If you are looking for the one for him or more info:  www.calvinkleinfragrances.com

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    SJP NYC

    “I wanted to create a fragrance with a great sense of fun and whimsy.” – sjp

    sjp nyc was inspired by the essence and spirit of sarah jessica parker’s beloved character, carrie bradshaw, walking down her favorite new york city streets. it captures the feeling of freedom, possibilities, playfulness – and of course fabulous style

    the ultimate fragrance accessory for an adventure in fashion.
    100 day countdown til CARRIE ON!
    If you are in LA, RSVP for the Pink Carpet Soiree!
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    Smell Famous

    Everyone knows that the economy stinks but the perfume industry sales doesn’t! Celeb perfumes have cashed in even more than record sales lately. It seems like every single celebrity has their own scent now and more are popping up everyday. More than 3 million bottles of celebrity fragrances were purchased from department stores last year.

    i smell cuter than you*

    If you plan to be in Germany this March, you should check out the The Global Art of Perfumes conference. The Summit has secured the participation of sponsors and supporters, such as the City of Duesseldorf, the fragrance house Symrise, Cosmopolitan Magazine, and Sniffapalooza.

    A key highlight will be a presentation by Li Edelkoort, one of the most renowned trend experts, with 30 offices worldwide, and one of the most influential voices in fashion, beauty, and lifestyle. I want to go!

    Back to why it smells like money… They’re better than clothes, music and even movies. That’s because the cost of creating a perfume can be relatively low. The perfume house doesn’t have to pay for the “juice” — that’s industry slang for the stuff inside the bottle. A different company — a fragrance manufacturer — develops it free, then the two firms share the profits.

    “It is the single best tool for monetizing celebrity that’s ever been created in the history of the world,” Burr says of perfume. “It is a kind of financial alchemy the likes of which we’ve never seen.”

    Brand spanking new for 2010
    Fergie with Avon

    Beyonce – Heat

    Kim Kardashian

    Eva Longoria – Eva

    Jlo – Blue Glow

    Guess who has the best seller of all time? Britney Spears range accounted 34% of the market, Sarah Jessica Parker 16%

    Coty develops perfumes for Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker. Timiraos says having one of those names on a bottle saves millions of dollars in advertising. And for Spring 2010, Coty will be launching the new Beyonce ‘Knowles-Carter’s new scent is projected to rake in US$20 million over three years.

    Wow wee. I think it’s time to make a HeyDoYou perfume ^_^

    What would it smell like?
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    Celine Dion Chic

    A brand spanking new summer fragrance is hitting the shelves in May all across Canada.  It is our beloved Canadian songstress’ newest fragrance.  I say it is perfect for a summer breezy morning sipping on mimosas. This is a white linen dress kind of perfume. It has a very subtle and pretty green with a touch of juice. I picture it like a spritzer or Italian sparking wine kind of scent. It’s for the girl with the 2 1/2 inch kitten heel, sheer pink lipgloss and French manicure.

    Celine Dion Chic is a fresh approach to fragrance, enveloping women with a sublime
    feeling of luxury without being pretentious. It combines the perfect blend of effortless sophistication, poise and playfulness. Inspired by Celine Dion’s incredible sense of style, youthful spirit and dynamic attitude, this fragrance appeals to all types of women.

    “Celine Dion Chic is for the woman who seeks affordable luxury, who wants to project a sense of style with confidence and glamour” says Steve Mormoris, Senior Vice
    President Global Marketing.

    “I am thrilled to have partnered with Coty on another exciting new fragrance,” said
    Celine Dion. “For me, this fragrance truly embraces the glamour of fashion with a
    sophisticated edge. I hope all women feel as elegant and feminine as I do when
    wearing this fragrance.”

    ++=

    Top Notes
    Aquatic Greens, Watermelon

    Middle Notes
    Peony, Drenched Gardenia, Lotus Flower, Green Violet

    Dry Down
    Blond Woods, Sandalwood, Amber, Musk

    The classical elegance of the Celine DioFont sizen Chic bottle is defined with architecturally
    sound lines and prismatic carved edges that capture V (five) facets representing the number five, Celine Dion’s lucky number. The glass is complemented by a sleek black cap and reflective gold collar for a monochromatic look.

    If you want to win the exclusive and new Celine Dion chic 50mL… 

    Tell me what is your favorite Celine Dion song lyric!
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    Halle

    Are you looking for that summer fragrance that is radiant, sexy and unforgettable? Maybe for your vivacious momma for mother’s day! I absolutely adore the new fragrance Halle by Halle Berry herself. This fragrance is a ‘woody oriental’ and I would compare it to WWW’s favourite Hanae Mori with attitude.

    Here are the notes.
    Top: Sicilian Bergamot, Fig Leaves, Pear Blossom
    Heart: Freesia Petals, Hibiscus Flower, Ultra Mimosa
    Dry Down: Sandalwood, Driftwood, Cashmere musk, Olibanum absolute and sensual amber.

    + +

    =

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    ck one

    simple – fresh – light – modern – confident – universal – easy – cool

    Whenever I smell ck one – I start thinking of my good friend Judy and the mini vile (with the leather string) she gave me. We were BFF’s before the term existed and she is in U.K. now in med school!

    So ck one is coming back in 2009! I was so excited that HeyDoYou’s March Giveaway will be a FULL SIZE limited edition bottle of ck one for the best story AND ck one T-shirt for the best photo. Comment and send photos to yvonne@heydoyou.com

    no matter the language we speak, differences in age, race, gender or culture, we are one. join ck one by coming together in the spirit of unity through the common language of music.

    ck one was the world’s first shared fragrance and the biggest fragrance launch of all time 15 years ago.

    ck one always has and continues now, to inspire confidence and encourage a connection with others, being part of a group.

    ck one is accessible, universal and easy to wear.

    ck one is inspired by a social movement of people coming together across geography, gender and culture. so, our goal on this page is to engage fans from nearly every country in the world.

    “I use to wear this when I was 16 and i thought I was the coolest guy in the world. I was the S$%(*… It’s true.”Ken Masters

    HeyDoYou is for the cute, clever and connected – Follow this blog!