• New York

    Flawless Face with @CoverFX Natural Finish Foundation

    “Cover FX Primers instantly smooth and treat the skin to create a healthy, flawless canvas,” says Cover FX International Makeup Artist Derek Selby. “I like to follow with Natural Finish Oil Free Foundation, my favorite foundation to create a fresh, younger-looking complexion.”  Cover FX launched a bunch of new products and I was excited to check them out.

    Screen shot 2013-02-27 at 3.42.28 PM

     With the latest product introductions from Cover FX — the authority on healthy foundation — every skin type can achieve the look of complexion perfection. The foundation is oil free and easy to apply, I used it straight out of the tube with a foundation brush and it gave me a flawless finish. Can’t wait to try the rest of the products!  See more at Sephore or CoverFX.com


  • Uncategorized

    We’ve got you Covered

    Ever wake up, look at your eyes and think, I could look a little more… fresh? It’s happened to the best of us, concealer is a must-have in the beauty bags of myself and all of my closest ladies, but we all know that mid-day there’s always that need for a touch up… only to continue the same routine day after day, after day.

    Well my good friends at CoverFX have created a solution for every woman’s under eye problem, introducing EyePrep FX. It is a extremely light eye primer for all of your eye needs. The thing that I love about CoverFX is that it not only has incomparable coverage but it also heals and corrects the problem that you are experiencing. “EyePrep FX is a cosmeceutical eye smoothing formula with clinically proven anti-aging benefits”… it heals!!! There are ingredients including Eyeliss that specifically works to reduce the appearance of puffy eyes by eliminating excess fluids & reduce inflammation; & Haloxyl, an anti-aging ingredient that encourages recovery of natural pigmentation.

    EyePrep FX tightens and firms with long-term effects, it softens and keeps skin hydrated. But, it also binds make up so there are no creases, it lays and maintains a smooth palate for your make-up! And… launching tomorrow (September 7th) to September 11th, is the ‘Eye Spy With my Big Bright Eyes’, an international treasure hunt. For more info click HERE.
    Last week I met with other bloggers to learn about this amazing product and share our experiences with CoverFX and the thoughts were unanimous, we all love the brand. Below are some pics from the night, so enjoy.
    CoverFX & EyePrep FX can be found at Shoppers Drug Mart, Jean Coutu, The Bay, Sephora (Canada: Nation-wide)
    Harvey Nichols (UK: London, Manchester, Dublin)

    Melissa Shum sampling EyePrepFX
    Smooth Finish on my hand

    Packaging… so you know what to look for 😉

    My girl Kesh (thebeautybot.com) came out too, Myself & CoverFX marketing co-ordinator Melissa Shum

    Rachelle White Wind & Ms. Kesha

    Kesha & I with CoverFX founders Jenny Frankel & Lee Graff
    Hours wind down…

    Lovely ladies with CoverFX International Communications Director, Wanda Longo

    Girls love Gifts!!!

    Time to go… last pic of the night xo

    *HeyDoYou is for the cute, clever and connected*