• Toronto

    Spotted in Toronto: @DieselCanada and @OnexOne #DieselFoodTruck

    Today, the Diesel Food Truck For Change will hit the streets of Toronto targeting festival movie goers and TIFF events. The Diesel branded food truck will be stationed at various locations around the GTA for four days serving tasty treats in exchange for donations supporting ONEXONE. Host of David Rocco’s Dolce Vita Celebrity friends of Diesel will be donating their time to serve guests from the truck and after a four day Toronto tour ending on September 8th, 100% of the proceeds with be donated to ONEXONE. Is that $100? Look at little Jay Strut! About Diesel Founded in 1978, Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear,…

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  • New York

    @DieselUSA Union Square

    Diesel throws cool parties with off the wall folks and all round dopeness most corps aren’t able to pull off. There was a watch giveaway (which my friend won!), aura reading, psychics, photobooths and Ty-Ku drinks! and the ‘mood cups’ that change color depending on temperature! dope! the bro-sis duo with the best elevator pitch you ever heard love their beautiful aura! getting my aura read… pretty cool stuff! thanks Diesel! See you at the next one 🙂 more photos from the event here on my facebook Follow @DieselUSA

  • New York

    Marketing Monday @NAMDintl

    The boys and I went to to FIT yesterday to attend Marketing Monday – “How has technology impact marketing in fashion?” How come there are no pics of me? I don’t know, I was too busy not being photographed ha. Vaitari Anderson and Antonio McDonald of Raised360/ NBRHD.com The panel consisted of Osayamen Asemota, Marketing & Communications Specialist, Lois Samuels– Designer/Model, Brooke Auston – Diesel, Marketing Coordinator and was moderated by Tyrone FarleyFashion Blogger. The main 4 social media tools that the fashion world is rocking with include Twitter, Facebook, iPad Apps and FourSquare. No surprise there. Great to pow wow a mixed crowd, we are all trying to figure it out.…

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  • Uncategorized

    Diesel Fuel for Life

    Diesel is really doing their damn thang lately. From all those Be Stupid ads to this slamming new perfume launch. Man… They are really getting to my heart!  Keep it up! The male fragrances have verbena, anis and petitgrain as head notes, which over some minutes are replaced with lavender and the base notes of virile vetiver, combined with driftwood and heliotrope. The perfume for ladies includes mandarin and bergamot, which come out in the beginning and then give the way to jasmine, blackcurrant together with neroli, and later amber wood, musk alongside patchouli, the heart of the aroma bouquet. (via popsop.com) *HeyDoYou is for the cute, clever and connected*

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    diesel ONLY THE BRAVE

    POWER, VICTORY, SELF-AFFIRMATION… These are the labels tagged to the delicious new fragrance for men by Diesel. Diesel is rebranding itself through ‘Only The Brave’ changing what society has named it and re-introducing itself as a contemporary mix of pop and street culture with the solid symbol of a clenched fist! Thursday was the cocktail launch at Younge & Dundas Square and I was among the very few lucky enough to get an intimate acquainting! Classic Hostesses The guys of Degrassi Me with Much Music VJ Devon Soltendieck super cute guests The yummiest h’ordeurves HeyDoYou is for the cute, clever & connected. Follow this blog!

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    Love this Diesel ad with a flying pitbull! So amazing!