Next Monday, Diane Von Furstenburg is set to launch her fashion-forward collaboration with Google Glass, just ahead of the Google I/O Developer conference. This designer partnership begs the question – is Google Glass getting trendier to make the wearable technology more “wearable?”
Techies rejoiced at the initial launch of Google Glass and this move could be a push to get fashionistas to look at the technology as a must-have accessory. It’s fashion meeting function, perfect for capturing life’s biggest moments in style. Arguably, no moment in life is bigger than a wedding day, a fete that also happens to be a veritable fashion show. As DVF models wore Google Glass down the runway, would brides want this technology parading down the aisle on their big day?
According to the David’s Bridal “What’s on Brides’ Minds” survey, the answer is yes. When asked if they’d like Google Glass to capture the moment at their ceremony and reception, 81 percent of brides said yes. Who would they most like equipped with the technology?
- 43 percent said the wedding guests
- 40 percent said the wedding party
- 31 percent said their significant other
- 29 percent wanted to wear it themselves
- And 23 percent said the officiant
*Respondents were able to choose multiple people
With Google Glass expanding its reach with designer partnerships like this, this could be the next social media trend at weddings and beyond. Thought this information might work in any pieces you might be working on surrounding Google, the DVF partnership or wedding season in general, or could be a fun social media post surrounding the upcoming week of tech news.
evian® Natural Spring Water carries on its celebration of youth and purity with the release of the newest addition to its limited edition bottle collection by iconic American designer Diane von Furstenberg.
evian’s latest limited edition bottle by Diane von Furstenberg reflects a playful celebration of life and features a nod to the designer’s iconic mantra with “Water is Life is Love is Life is Water is…,” gracing the bottle in her distinct handwriting. Von Furstenberg drew inspiration from her personal relationship with evian® water and her own love of life. The result is a unique design that combines evian’s commitment to purity with DVF’s youthful and optimistic philosophy.
“We are thrilled to launch our 2013 limited edition bottle, designed by the iconic Diane von Furstenberg. Not only is she a globally-recognized pioneer in the fashion industry, but her youthful mindset and inspirational way of life parallel the concepts and values that evian®firmly believes in,” said Barak Orenstein, Senior Brand Manager, evian Canada. “We are proud of this year’s creation and cannot wait to share it with Canada.”
Diane von Furstenberg is the first American and female designer to be appointed for this bottle design collaboration. evian’s limited edition bottle by Diane von Furstenberg is printed in organic ink and features the designer’s ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian® collaboration. The bottle, composed of 100 per cent recyclable packaging, is sealed with evian’s new screw cap design.
“I am so excited about this collaboration because I have always loved evian® and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me, it is all about living life to the fullest and I am so proud to work with evian® to spread such an important message,” said Diane Von Furstenberg.
This 750mL bottle will be available at select Canadian restaurants and retailers in time for the holidays.
Since 2008, evian® has collaborated with the world’s most esteemed designers including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million limited edition bottles have been sold and distributed to over 150 countries worldwide.
For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: “I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message,” said Diane Von Furstenberg.
Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.
The bottle, composed of 100% recyclable packaging, is sealed with evian’s new screw cap design. The bottle also features a nod to DVF’s iconic mantras with “Water is Life is Love is Life is Water is..” which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian® collaboration. The DVF Limited Edition750ml bottle will be available in the US at www.shop.evian.us at $7.99 per bottle on Monday, November 5th.