• WorldWide

    Miss Puff’s Goldfish Bowl

    By far the best thing I have ever seen. Amazing piece and commercial for Chevy Cruze.

     

    You can watch it here

    A popular video currently being watched on the internet in China right now is the animated “Miss Puff’s Goldfish Bowl”, a philosophical art video made by a collective called “The Bright Eleven” and sponsored by Chevrolet. It tells the story of the eponymous Miss Puff, a modern-day Beijinger who admits to searching for true love, [spoiler] and yet when she accidentally encounters a man with ideal qualities who falls in love with her, she ultimately rejects him after a series of passionate encounters depicting implied nudity and public sex.  Although this man does everything possible to please Miss Puff including fulfilling her greatest spoken wish, it is still not enough to grant Miss Puff her happiness.

    What at first seems nonsensical becomes an artistic statement when this video is treated as a existentialist work.  [spoiler] Miss Puff’s greatest wish is to keep a fish in its natural state forever; however, in reality she doesn’t want that but instead what it represents: her ideals that have over time become her illusions.  When the “bubble” finally bursts she then also rejects her boyfriend, the ideal man that she never asked for in the first place.  While it may be interpreted that Miss Puff is choosing to be unhappy, by looking at it from an existentialist’s world view we see that from making this her rational choice in an irrational world, Miss Puff is empowered by the ability to choose; put simply, she is “not choosing to be unhappy, but happy to be choosing.” And by rejecting a ideal man who is rich, caring and attentive and who has a car, a house and a good career it appears Miss Puff is not choosing the materialism and traditional ideals he represents.

    [spoiler] By having her illusions destroyed, Miss Puff experiences absolute freedom but also horror and anguish in the void that remains.  What prevents this video from veering off into bleak nihilism is the video’s parting message of hope: “Actually, in this city many people are just like Miss [Puff], looking for true love, between possessing someone and being free of restraints.”  Also spoken at the end is “Miss Puff’s goldfish bowl is empty, waiting for love”; if this were to be examined from the point of view of existentialism, we see that Miss Puff has gotten rid of all external values in order to find the happiness that lay within; if true love does exist, she must first love herself, and for that her bowl must be empty.

    A Chevrolet Cruze, the new model from the video’s corporate sponsor, can be seen throughout the video driven by the male character.  If the video is taken as a commercial to promote their new product, it can be seen that this car isn’t used in a positive fashion.  [spoiler] Rather, the Cruze is ignored when a police officer is ticketing it to show the man’s attention to Miss Puff; as well, the Cruze is used as a place where it is implied Miss Puff and the man have sex in public; also, the video advocates the use of public transit as shown in the scene where Miss Puff and the man have sex on the subway.

    Read more here

  • WorldWide

    Vampire Lust and Sexual Longing

     

    A curious trend in the adolescent world… When one thing goes to an extreme, there is always a tilt to the other side. With crazy overtly sexual pop stars and free porn all over the internet – the new generation is going towards purity and abstinence. Longing is one of those things that makes the fruit sweeter. But really?

    The parallel can be fame. You work so hard everyday to get to your dreams but you don’t think about what happens after that. What happens when you leave happily ever after. When you are billboard Top 1 then what? Is longing what makes something great?  Is the prize really not even that worth it? 

    All my life, I thought about living in New York. Now I am here – So now what?  The longing and desire to reach your dream is what makes it so amazing. Is it one of those things where the journey is better than the destination?

    Thoughts?

  • Uncategorized

    In the Biz: Trudi Loren


    In the Biz with Trudi Loren

    Trudi is the ‘nose’ that is responsible for creating some of your favorite perfumes. She is currently the VP, Corporate Fragrance Development at The Estee Lauder Companies. Not only did she take the time to answer these questions for me but also for Yale’s paper on scent marketing. Trudi is gracious, beautiful and a true inspiration! 


    City you live in: Part time Manhattan and part time in New Jersey



    If there was a theme song in your life, it would be: 
    as kitsch as it sounds “My Way”. I have been able to blend a career and family; live in Asia, Europe and the US and satisfy my analytical mind with my creative desires.


    What is the best advice you can give to a women who wants that corner office? 
    Work hard, do more than is expected of you and be patient. Never, never, ever say “it is not my job”.


    What do you think is the the key to being a successful woman in the competitive (fragrance/beauty/pr/marketing) industry? 
    I think the key is not only to be very good at what you do, responsible and accountable but to be generous with your time and knowledge. Mentors are always admired and respected within industry.


    What is the your favorite quote that keeps you motivated?
    It is the following analogy not a quote by which I try to live my life.
    When things in your lives seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 cups of coffee.


    A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was. The professor
    then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was. The professor next picked up a box of sand and poured it into the jar. Of
    course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “yes.” The professor then produced two cups of coffee from under the table and poured the entire contents into the jar effectively filling the empty space between the
    sand. The students laughed. “Now,” said the professor as the laughter subsided, “I want you to
    recognize that this jar represents your life. The golf balls are the important things–your family, your children, your health, your friends and your favorite passions—and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else — the small stuff.”


    “If you put the sand into the jar first,” he continued, “there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff you will never have room for the things that are important to you. “Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and fix the disposal. Take care of the golf balls first—the things that really matter. Set your priorities. The rest is just sand.”


    One of the students raised her hand and inquired what the coffee represented. The professor smiled. “I’m glad you asked. It just goesto show you that no matter how full your life may seem, there’s always room for a couple of cups of coffee with a friend.”


    *HeyDoYou is for the cute, clever and connected*

  • Uncategorized

    Elizabeth Arden



    Florence Nightingale Graham (December 31, 1884 – October 18, 1966), who went by the business name Elizabeth Arden, was a Canadian businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.




    100 years later in 1984, I was born.  26 years after that, I am going to be her parallel… Also hailing from Toronto to NYC to start my own makeup business. I need all the help I can get so I can tell my story in 2066.  I will be 82 then…with a legacy of my own.



    I’m determined to create something out of this world. So tell me.. What do you hate the most about your make up? 


    *HeyDoYou is for the cute, clever and connected*