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Rubio’s Celebrates National Shrimp Day with $7.99 Shrimp Entrées May 10
Celebrate National Shrimp Day at Rubio’s on Wednesday, May 10, when all Rubio’s shrimp entrées are just $7.99 with a drink purchase for Rubio’s Rewards members. Simply log in to your Rewards account, place your order on rubios.com or through the Rubio’s app, and apply the reward during checkout, or scan the offer QR code at the register.
Celebrating their 40th anniversary this year, all Rubio’s Coastal Grill locations are debuting refreshed store décor and packaging, and offering new dishes highlighting the company’s commitment to fresh, sustainable seafood and the flavors of Baja. For National Shrimp Day, enjoy any of your favorite shrimp dishes including the Baja Chimichurri Red Shrimp Bowl, Grilled Gourmet Shrimp Two Taco Plate and Classic Shrimp Burrito.
Rubio’s guests in California, Nevada and Arizona can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, and start earning points toward free food. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Insta
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Get Free Rubio’s Chips & Guac for National Chip & Dip Day
To celebrate National Chip and Dip Day, Rubio’s Coastal Grill is giving away free chips and guacamole to Rubio’s Rewards members, with any order on March 23. Rubio’s guacamole is made fresh daily using rich Hass avocados, cilantro, garlic, lime juice and natural sea salt. To receive the offer, simply log in to your Rewards account and place your order on Rubios.com or through the Rubio’s app, or scan your personal QR code at the register.
Celebrating their 40th anniversary this year, all Rubio’s Coastal Grill locations are debuting refreshed store décor and packaging, and offering new dishes highlighting the company’s commitment to fresh, sustainable seafood and the flavors of Baja. Enjoy the new Baja Chimichurri Bowl or Two Taco Plate featuring wild-caught Red Argentinian Shrimp, and the Puerto Nuevo Burrito featuring wild-caughtLangostino Lobster, available for a limited time. 
Rubio’s guests in California, Nevada and Arizona can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, and start earning points toward free food. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Instagram and TikTok. You May Also Like
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Rubio’s to Host First-Ever Battle for the Best Fish Taco
Does your recipe have what it takes to go head-to-head with the Original Fish Taco?
Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego for the chance to win $1,000 and have their taco featured on Rubio’s menu.
The window to submit online recipes, along with mouth-watering photos, is now —February 27. Next, the public will vote for the top three crave-worthy recipes. The three finalists will be invited to Rubio’s San Diego Test Kitchen during the week of April 17. While in San Diego, they will cook their fish tacos live for a panel of judges, including the man behind Rubio’s fish taco phenomenon, Ralph Rubio.
“It’s Rubio’s 40th anniversary, and we’re looking forward to tasting some delicious and innovative fish taco recipes from our very own fans,” said Rubio’s Co-Founder, Ralph Rubio. “To this day, I remember that incredible bite of my first fish taco in San Felipe. It’s that same craveable ‘wow factor’ that we are looking for in our grand prize winner. Good luck!”
Fish taco recipe submissions should fit in with the Rubio’s menu, and can include one protein of shrimp, mahi mahi or pollock. They should feature either corn, flour or keto tortillas, and can include any of Rubio’s ingredients plus up to three new ingredients. For more information, visit http://www.rubios.com/
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Rubio’s Rebrands Restaurants with A Taste of Baja and New Dishes
The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle.
The new brand look combines creative inspiration from Rubio’s Baja roots with modern design influences, for an elevated take on the legacy of Rubio’s original taco stand. New restaurant signage features Mexican patterns, custom illustrations, quality ingredients and beachy coastal lifestyle cues. This month, all Rubio’s Coastal Grill locations will be debuting the refreshed store décor and packaging, plus offering new dishes that highlight the company’s commitment to fresh, sustainable seafood and the flavors of Baja. The limited-time menu will be available from February 15–May 31, and includes delicious shrimp dishes for Lent. The new dishes are:
Baja Chimichurri Red Shrimp Bowl
Wild-caught red shrimp, handmade guacamole, roasted corn, cotija, crisp shredded cabbage and garlic butter topped with the new chimichurri sauce made with cilantro, onion, garlic and jalapeno. Served on warm flour tortillas with “no-fried” pinto beans™ and tortilla chips.Baja Chimichurri Red Shrimp Two Taco Plate
Wild-caught red shrimp, crisp romaine, citrus rice and black beans topped with handmade guacamole, roasted corn, cotija, and garlic butter topped with the new chimichurri sauce.Puerto Nuevo Burrito featuring Langostino Lobster
Sustainably sourced, wild-caught Langostino Lobster, Mexican rice, pinto beans, drawn garlic butter, salsa fresca, chipotle picante and guacamole wrapped in a warm flour tortilla.
Rubio’s has locations across California, Arizona and Nevada. Guests are encouraged to order through the Rubio’s app or Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Insta
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Rubio’s Celebrates 40th Anniversary with 99¢ Fish Tacos
When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, California, Arizona and Nevada locations will celebrate the company’s Baja roots. The community is invited to enjoy throwback pricing, 99¢ Original Fish Tacos®, the launch of a new, “remixed” Fish Taco, ’80s-inspired prizes and music.
Ralph Rubio tasted his first fish taco as a college student during spring break in San Felipe. He brought the recipe home, opening the first Rubio’s in Mission Bay in 1983. Fish Tacos were 99¢ back then, and will be again on January 25. Proceeds benefit WILDCOAST, a non-profit organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico.
On January 25, Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Fifty winners will receive limited-edition Rubio’s bomber jackets, and other prizes. Rewards members earn entries for every visit January 23–29.Rubio’s has become the #1 fish taco brand, credited with starting the fish taco phenomenon in the U.S. In celebration of the 40th anniversary, Rubio’s “remixed” The Original Fish Taco, offering a new version of the original favorite. The Baja Grilled Fish Taco features grilled mahi mahi and a special Baja sauce.
“When Rubio’s opened 40 years ago, putting fish in a taco was pretty revolutionary,” said Rubio’s Co-Founder Ralph Rubio. “Today, The Original Fish Taco is still our most popular, award-winning item, and we’ve sold over 270 million of them. We’re going strong and look forward to 40 more years.”
For more information, join Rubio’s Rewards and visit Rubio’s, Facebook, Insta
gram and TikTok. -
Rubio’s Booritos Back for Halloween!
Get Halloween Booritos at Rubio’s on Oct. 31
Boo! The popular Booritos are back at Rubio’s all day long this Halloween, October 31, when every Rubio’s Rewards Member can get any burrito on the menu for just $7.99. Simply place an order though the Rubio’s app, or scan your phone at the register to get the offer. There’s plenty of time to sign up for Rubio’s Rewards before Halloween. New Rewards members can sign up at Rubios.com, or through the Rubio’s App, place an order, start earning points and enjoying free Rubio’s food and drinks.
Rubio’s Borritos feature responsibly sourced seafood, USDA choice steak, all-natural chicken raised without antibiotics, and vegetarian options. Favorites include the Ancho Citrus Shrimp Burrito, Burrito Especial with all-natural chicken, California Burrito with USDA choice steak or the Bean & Cheese Burrito, just to name a few.
Rubio’s locations across California, Arizona and Nevada are open, and guests are encouraged to order through the Rubio’s app and Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Instagram, and TikTok.You May Also Like
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