• food,  Las Vegas,  Los Angeles,  San Diego

    Rubio’s Celebrates National Shrimp Day with $7.99 Shrimp Entrées May 10

    Celebrate National Shrimp Day at Rubio’s on Wednesday, May 10, when all Rubio’s shrimp entrées are just $7.99 with a drink purchase for Rubio’s Rewards members. Simply log in to your Rewards account, place your order on rubios.com or through the Rubio’s app, and apply the reward during checkout, or scan the offer QR code at the register.

    Celebrating their 40th anniversary this year, all Rubio’s Coastal Grill locations are debuting refreshed store décor and packaging, and offering new dishes highlighting the company’s commitment to fresh, sustainable seafood and the flavors of Baja. For National Shrimp Day, enjoy any of your favorite shrimp dishes including the Baja Chimichurri Red Shrimp Bowl, Grilled Gourmet Shrimp Two Taco Plate and Classic Shrimp Burrito.

    Rubio’s guests in California, Nevada and Arizona can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, and start earning points toward free food. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’sFacebookInstagram and TikTok.

  • food,  Las Vegas,  Los Angeles,  San Diego

    Rubio’s Offers $7.99 Burritos on National Burrito Day

    Thursday, April 6 marks National Burrito Day and Rubio’s Coastal Grill is celebrating by offering every burrito on the menu for $7.99. Guests receive a once-a-year deal on every burrito, including the California Burrito, Shrimp and Bacon Burrito, Puerto Nuevo Burrito featuring Langostino Lobster, and the Chicken Burrito Especial.

    Guests can order multiple burritos for $7.99, and no additional purchase is necessary. Simply order online at Rubios.com, or through the app, and enter coupon code BURRITO at checkout, or scan the QR code in restaurants.
  • food,  San Diego

    Rubio’s to Host First-Ever Battle for the Best Fish Taco

    Does your recipe have what it takes to go head-to-head with the Original Fish Taco?

    Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego for the chance to win $1,000 and have their taco featured on Rubio’s menu.

    The window to submit online recipes, along with mouth-watering photos, is now —February 27. Next, the public will vote for the top three crave-worthy recipes. The three finalists will be invited to Rubio’s San Diego Test Kitchen during the week of April 17. While in San Diego, they will cook their fish tacos live for a panel of judges, including the man behind Rubio’s fish taco phenomenon, Ralph Rubio.

    “It’s Rubio’s 40th anniversary, and we’re looking forward to tasting some delicious and innovative fish taco recipes from our very own fans,” said Rubio’s Co-Founder, Ralph Rubio. “To this day, I remember that incredible bite of my first fish taco in San Felipe. It’s that same craveable ‘wow factor’ that we are looking for in our grand prize winner. Good luck!”

    Fish taco recipe submissions should fit in with the Rubio’s menu, and can include one protein of shrimp, mahi mahi or pollock. They should feature either corn, flour or keto tortillas, and can include any of Rubio’s ingredients plus up to three new ingredients. For more information, visit http://www.rubios.com/fish-taco-battle.

  • food,  San Diego

    Rubio’s Rebrands Restaurants with A Taste of Baja and New Dishes

    The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle.

    The new brand look combines creative inspiration from Rubio’s Baja roots with modern design influences, for an elevated take on the legacy of Rubio’s original taco stand. New restaurant signage features Mexican patterns, custom illustrations, quality ingredients and beachy coastal lifestyle cues. This month, all Rubio’s Coastal Grill locations will be debuting the refreshed store décor and packaging, plus offering new dishes that highlight the company’s commitment to fresh, sustainable seafood and the flavors of Baja. The limited-time menu will be available from February 15–May 31, and includes delicious shrimp dishes for Lent. The new dishes are:

    Baja Chimichurri Red Shrimp Bowl
    Wild-caught red shrimp, handmade guacamole, roasted corn, cotija, crisp shredded cabbage and garlic butter topped with the new chimichurri sauce made with cilantro, onion, garlic and jalapeno. Served on warm flour tortillas with “no-fried” pinto beans™ and tortilla chips.

    Baja Chimichurri Red Shrimp Two Taco Plate
    Wild-caught red shrimp, crisp romaine, citrus rice and black beans topped with handmade guacamole, roasted corn, cotija, and garlic butter topped with the new chimichurri sauce.

    Puerto Nuevo Burrito featuring Langostino Lobster
    Sustainably sourced, wild-caught Langostino Lobster, Mexican rice, pinto beans, drawn garlic butter, salsa fresca, chipotle picante and guacamole wrapped in a warm flour tortilla.

    Rubio’s has locations across California, Arizona and Nevada. Guests are encouraged to order through the Rubio’s app or Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’sFacebookInstagram and TikTok.

  • food,  Las Vegas,  Los Angeles,  San Diego

    Rubio’s Launches Brand-New Taco on January 4 Taste a New Twist on The Original Fish Taco®

    New year, new taco. On January 4, something that has never happened at Rubio’s before will take place. In celebration of their 40th anniversary this year, Rubio’s culinary team is introducing a new take on The Original Fish Taco®.

    The new Baja Grilled Fish Taco launches in Rubio’s locations across California, Arizona and Nevada on January 4. Featuring grilled, wild-caught Mahi Mahi, the new Baja Grilled Fish Taco is topped with fresh-made guacamole, salsa fresca, cotija cheese, crisp cabbage and a new creamy Baja sauce, served on a warm stone-ground corn tortilla.

    Also this month, every Rubio’s will hold a 40th Anniversary party on January 25. Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Rewards members can earn entries for every visit the week of January 23, and 50 winners will receive a limited-edition Rubio’s bomber jacket.

    Rubio’s guests can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, place an order and start earning points toward free food. Rubio’s offers take-out, express pick-up and delivery. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’sFacebook and Instagram.

  • food,  Las Vegas,  Los Angeles,  San Diego

    Rubio’s Booritos Back for Halloween!

    Get Halloween Booritos at Rubio’s on Oct. 31

    Boo! The popular Booritos are back at Rubio’s all day long this Halloween, October 31, when every Rubio’s Rewards Member can get any burrito on the menu for just $7.99. Simply place an order though the Rubio’s app, or scan your phone at the register to get the offer. There’s plenty of time to sign up for Rubio’s Rewards before Halloween. New Rewards members can sign up at Rubios.com, or through the Rubio’s App, place an order, start earning points and enjoying free Rubio’s food and drinks.
    Rubio’s Borritos feature responsibly sourced seafood, USDA choice steak, all-natural chicken raised without antibiotics, and vegetarian options. Favorites include the Ancho Citrus Shrimp Burrito, Burrito Especial with all-natural chicken, California Burrito with USDA choice steak or the Bean & Cheese Burrito, just to name a few.
    Rubio’s locations across California, Arizona and Nevada are open, and guests are encouraged to order through the Rubio’s app and Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’sFacebook,  Instagram, and TikTok.