Rubio’s to Host First-Ever Battle for the Best Fish Taco
Does your recipe have what it takes to go head-to-head with the Original Fish Taco?
Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego for the chance to win $1,000 and have their taco featured on Rubio’s menu.
The window to submit online recipes, along with mouth-watering photos, is now —February 27. Next, the public will vote for the top three crave-worthy recipes. The three finalists will be invited to Rubio’s San Diego Test Kitchen during the week of April 17. While in San Diego, they will cook their fish tacos live for a panel of judges, including the man behind Rubio’s fish taco phenomenon, Ralph Rubio.
“It’s Rubio’s 40th anniversary, and we’re looking forward to tasting some delicious and innovative fish taco recipes from our very own fans,” said Rubio’s Co-Founder, Ralph Rubio. “To this day, I remember that incredible bite of my first fish taco in San Felipe. It’s that same craveable ‘wow factor’ that we are looking for in our grand prize winner. Good luck!”
Fish taco recipe submissions should fit in with the Rubio’s menu, and can include one protein of shrimp, mahi mahi or pollock. They should feature either corn, flour or keto tortillas, and can include any of Rubio’s ingredients plus up to three new ingredients. For more information, visit http://www.rubios.com/
Rubio’s Rebrands Restaurants with A Taste of Baja and New Dishes
The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle.
The new brand look combines creative inspiration from Rubio’s Baja roots with modern design influences, for an elevated take on the legacy of Rubio’s original taco stand. New restaurant signage features Mexican patterns, custom illustrations, quality ingredients and beachy coastal lifestyle cues. This month, all Rubio’s Coastal Grill locations will be debuting the refreshed store décor and packaging, plus offering new dishes that highlight the company’s commitment to fresh, sustainable seafood and the flavors of Baja. The limited-time menu will be available from February 15–May 31, and includes delicious shrimp dishes for Lent. The new dishes are:
Baja Chimichurri Red Shrimp Bowl
Wild-caught red shrimp, handmade guacamole, roasted corn, cotija, crisp shredded cabbage and garlic butter topped with the new chimichurri sauce made with cilantro, onion, garlic and jalapeno. Served on warm flour tortillas with “no-fried” pinto beans™ and tortilla chips.
Baja Chimichurri Red Shrimp Two Taco Plate
Wild-caught red shrimp, crisp romaine, citrus rice and black beans topped with handmade guacamole, roasted corn, cotija, and garlic butter topped with the new chimichurri sauce.
Puerto Nuevo Burrito featuring Langostino Lobster
Sustainably sourced, wild-caught Langostino Lobster, Mexican rice, pinto beans, drawn garlic butter, salsa fresca, chipotle picante and guacamole wrapped in a warm flour tortilla.
Rubio’s has locations across California, Arizona and Nevada. Guests are encouraged to order through the Rubio’s app or Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Insta
gram and TikTok.
Rubio’s Launches Brand-New Taco on January 4 Taste a New Twist on The Original Fish Taco®
New year, new taco. On January 4, something that has never happened at Rubio’s before will take place. In celebration of their 40th anniversary this year, Rubio’s culinary team is introducing a new take on The Original Fish Taco®.The new Baja Grilled Fish Taco launches in Rubio’s locations across California, Arizona and Nevada on January 4. Featuring grilled, wild-caught Mahi Mahi, the new Baja Grilled Fish Taco is topped with fresh-made guacamole, salsa fresca, cotija cheese, crisp cabbage and a new creamy Baja sauce, served on a warm stone-ground corn tortilla.
Also this month, every Rubio’s will hold a 40th Anniversary party on January 25. Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Rewards members can earn entries for every visit the week of January 23, and 50 winners will receive a limited-edition Rubio’s bomber jacket.
Rubio’s guests can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, place an order and start earning points toward free food. Rubio’s offers take-out, express pick-up and delivery. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook and In
Rubio’s Booritos Back for Halloween!
Get Halloween Booritos at Rubio’s on Oct. 31Boo! The popular Booritos are back at Rubio’s all day long this Halloween, October 31, when every Rubio’s Rewards Member can get any burrito on the menu for just $7.99. Simply place an order though the Rubio’s app, or scan your phone at the register to get the offer. There’s plenty of time to sign up for Rubio’s Rewards before Halloween. New Rewards members can sign up at Rubios.com, or through the Rubio’s App, place an order, start earning points and enjoying free Rubio’s food and drinks.Rubio’s Borritos feature responsibly sourced seafood, USDA choice steak, all-natural chicken raised without antibiotics, and vegetarian options. Favorites include the Ancho Citrus Shrimp Burrito, Burrito Especial with all-natural chicken, California Burrito with USDA choice steak or the Bean & Cheese Burrito, just to name a few.Rubio’s locations across California, Arizona and Nevada are open, and guests are encouraged to order through the Rubio’s app and Rubios.com. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook, Instagram, and TikTok.
BAJA-INSPIRED LANGOSTINO LOBSTER RETURNS TO RUBIO’S Featuring the New Langostino Lobster Quesadilla
It’s that time of the year when wild-caught and certified sustainable Langostino Lobster returns to Rubio’s. Guests can enjoy the seasonal favorite from October 12 through January 3. Drizzled in warm garlic herb butter and featuring authentic Baja flavors, this year’s dishes include the Langostino Lobster Two Taco Plate, the Langostino Lobster Bowl, the Puerto Nuevo Burrito and brand-new to the menu this year, the Más Queso Quesadilla.
“Guests look forward to the return of Langostino Lobster each year,” said Rubio’s Co-Founder, Ralph Rubio. “Our culinary team continuously develops recipes that offer guests new ways to experience seafood, and our tender, delicious Langostino Lobster is always highly requested. Its return coincides with the holiday season, so guests can enjoy these Baja-inspired flavor combinations with fresh, quality ingredients all winter long.”
The four entrées are:
- Langostino Lobster Two Taco Plate: Responsibly sourced, wild-caught Langostino Lobster drizzled with garlic herb butter, toasted cheese, fresh Hass avocado slice, crisp cabbage, cilantro/onion, and creamy chipotle sauce served on a warm flour tortilla. Served with chips and “no-fried” pinto beans™.
- Langostino Lobster Bowl: Responsibly sourced, wild-caught Langostino Lobster atop citrus rice, black beans and romaine, topped with guacamole, salsa fresca and creamy chipotle sauce and a grilled lemon wedge. Served with a side of drawn garlic herb butter and two warm flour tortillas.
- Puerto Nuevo Burrito: Responsibly sourced, wild-caught Langostino Lobster, Mexican rice, pinto beans, drawn garlic butter, salsa fresca and guacamole, wrapped in warm flour tortilla.
- Más Queso Quesadilla: Responsibly sourced, wild-caught Langostino Lobster and melted three cheese blend in a warm flour tortilla. Served with our handmade guacamole, salsa fresca, drawn garlic herb butter and a side of tortilla chips.
Rubio’s guests in California, Arizona and Nevada can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, place an order and start earning points toward free food. Rubio’s offers take-out, curbside or express pick-up and delivery. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Facebook and In
Get Free Rubio’s Tacos October 3 & 4 for National Taco DayRubio’s Coastal Grill is giving away free tacos for all, in celebration of National Taco Day. On two days, Monday, October 3 and Tuesday, October 4, Rubio’s is giving a FREE à la carte taco with any purchase. Choose from any taco on the menu.In addition, Rubio’s fresh salsa bars are open again in California, Arizona and Nevada; and the popular Langostino Lobster dishes return later this month. Plus, Rubio’s all-day Taco Tuesday specials now include chicken tacos for $1.99 and steak tacos for $2.29.
Rubio’s guests can earn free drinks, desserts, tacos and entrées by joining Rubio’s Rewards. Members can sign up online or through the Rubio’s App, place an order and start earning points toward free food. Rubio’s offers take-out, curbside or express pick-up and delivery.
About Rubio’s® Restaurants:
Rubio’s first opened in 1983 in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., has over 3,000 employees and currently operates over 150 restaurants in California, Arizona and Nevada.