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Watch your Social Media @Covergirl for @PatMcGrathreal
A lot of people wonder about the importance of social media and what it can do for their brand. It can do a ton of good and it can also be a PR disaster too. Check out my Tweets from yesterday… a perfect example of when the left hand doesn’t communicate with the right one.
The social media person of Cover Girl totally misled me. I went to the website and the store to see that the Flipsticks is totally not the collection by British Celebrity make up artist Pat McGrath. Uh… so much for being on top of things. Here are the shades from the Pat McGrath Runway collection from CoverGirl.
So the beauty of the internet is that I can always find the answer I am looking for. This was no easy task. First of all, the lipstick component looks just like the QUEEN collection. But it is not a part of it. From what I understand – it is 16 of the 44 shades from Covergirl LipPerfection Collection…. ummmm okay. How confusing. When you go to the CG site and type in Pat McGrath on the search bar, it says NO RESULTS MATCH YOUR REQUEST.
That is so not cool – And the Social Media person told me that it is the Blast Flipstick Collection. (Which is not on their website btw). I found out what THAT was on another blog…which is new for Spring 2012. Is Pat McGrath involved with this collection too?
Like many of you know, when I moved to New York last fall I was recruited by Estee Lauder relentlessly via Linkedin and spent over 4 months interviewing with 2 of their departments and 6 senior VP’s for a much coveted ‘beauty social media’ position. All in all, I am saying this because throughout the last 2 years, I have moved countries, cities, spent a fortune at FIDM, went to countless interviews for “social media” positions in the beauty industry and this is what the person who is ‘more qualified than me for the job’ does. Corporate companies hire Ivy League grads, friend of friends, MBA graduates, daughter of family friends and nepotism is rampant – but truly it is the brand that suffers when mistakes like this are made. You can have all the connections and degrees but really how you win is by having COMMON SENSE. I would be so frustrated working with alongside with people who have no clue what they are talking about.
I truly am passionate AND knowledgeable about beauty and a social media marketing so a mistake like this one shocks me. The most surprising thing is, it will most likely be overlooked, swept under the rug and as important as the Tweet that faded from my timeline 2 minutes ago.
Makes you wonder doesn’t it?
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7 Things to Do Today
Let’s relax ladies and gents, and actually not worrying about the minimal things today. Let’s ‘forget’ about these things today.
1. Saying YES when you actually mean NO. – Say NO today. Do IT. NOOOOOOOOOOOOOOOOOOOOO (such empowerment)
2. Slouching. Ladies and Gents stand up tall and strengthen your core muscles. Do not slouch anywhere, not even on the toilet or sitting on your bed.
3. Rolling Your Eyes. This is a big one for me, as I get annoyed easily. What can I say, I’m an aries. *shrugs*. Don’t roll your eyes at me.
4. Texting, emailing, bbming. PICK UP THE DAMN PHONE AND CALL THE PERSON! BETTER YET GO TO THEIR PLACE AND SEE THEM FACE TO FACE!!! Damn technology.
5. The headphones that block out the entire WORLD! Talk to someone on the train, bus, or on the street. Hey you never know that person can become your best friend.!!!!
6. Processed food. Try to get on a health kick, and DO IT .. NOW !!!
7. Procrastinating. Start planning things and get them done. Get a great friend who will push you to accomplish this.
What other things are on your to do list for today??
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Hermes x Skateboard
Hermes launched their viral campaign! I swear I was sitting on your L shape couch, toeing your shaggy rug talking about this! It’s so weird to have foresight sometimes. When you find a creative counterpart, when you find someone who is just ABOUT what they are ABOUT they way you are about what you are about, magic will happen. No doubt about it. Do you think it will go viral? Do you think it’s a good step towards new media? What’s next?
56,104 views in 3 days? Not that viral yet…*HeyDoYou is for the cute, clever and connected*
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(T.O): Video ♥: HeyDoYou x Shes CONNECTED
So after hours and hours…and hours the videos are finally ready! It was quite the task to cut down over 5 hours of video footage into several 5-10 minute videos (mind you I was at the conference for 10 hours!), but I did it!! I really couldn’t make them any shorter, because there was just too much good info!
In order to avoid one looooong post; I decided to only post some of the videos, but have provided a link to the rest of the videos as well as a photo slideshow for your viewing pleasure.
There are more videos at this link!Thank you again to Donna and everyone from Shes Connected. Thank you to all the brilliant women I met; I was inspired by ALL of you. Keep up the excellent work you are already doing. Thank you to ALL the sponsors, as well as ALL the brands. Did I mention I had an awesome time?
peace and love
♥Bella♥
*HeyDoYou is for the cute, clever and connected* - Uncategorized
formspring.me
>> look what the cool kids are doing <<What song do you want played at your funeral?black eye peas – imma be - Uncategorized
Social Mixer For Social Good
I feel honored to have been asked to be a part of the ‘Social Mixer For Social Good’, presented by Special Event Bootcamp, a private VIP reception for event professionals held at the Berkeley Church’s newly rennovated Field House. I worked with an incredible team to produce a fashion show for ‘Bullets 4 Peace’, a new L.A. based jewellery line made from real bullet casings; gorgeous pieces getting the attention of people around the world, including Beyonce & Jamie Foxx. “Every Bullet has a Target” and the target of this event was to ‘raise awareness and do some social good’. A portion of the night’s procedes went to the “Believe to Achieve” Foundation.Below are my shots from the night! xoxo
*for the cute, clever and connect. Follow this blog!
