I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG. I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback.
The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell.
For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and my Mease Neon Pumps from Aldo
The Geneva skies were stunning! This is right before the summer rainstorm
We spent a full day 8:30am-6:30pm at the Landor offices for a lot of creative pow-wowing and eating snacks of course
Part of the group includes hairstylist and salon owners from Milan, Munich, Paris and London
We had a visual recorder draw everything we were discussing.
Here are some fun things I saw in Geneva.
My funky hotel room
Cool American Doritos
The Mont Blanc!
Swiss Army Knives
Pastries of all sorts
Giant Chess in the park
Single person car (Smaller than SMART CAR!)
Ham and Cheese flavor chips
Free poo bags for dogs!
Overall Geneva is a beautiful (and expensive) city + you can see the rest of my photos HERE.
I’m in Geneva for until Tuesday for a beauty workshop with trend-forecast agency STURM und DRANG.
I’ll be staying at La Cour des Augustins! Check out this sexy hotel.
I had an eventful week! On Monday night, I flew to Frankfurt to attend a beauty workshop for P&G and Wella for an international brainstorm. Sali came from London, Donald came from Hong Kong and I came from New York to discuss various trends in hair, beauty in our local markets.
It was a full day of beauty pow wows with STURM und DRANG, a German-based research institute and strategic consultancy!
Here I am with the crew
Yvonne Kai, NYC / Media Marketer & Beauty and Cosmetic Blogger / www.yvonnekai.com
Donald Chiu, Hong Kong / Stylist, Make-Up Artist and Photographer / http://www.donaldchiu.com
Sali Hughes, Brighton / Journalist, Writer and Beauty Columnist / www.salihughes.com
Andrea Hecker, Munich / Stylist, Colorist / www.haarfaerberei.de
Here are some cool things I saw while walking around the Zeil
The Zeil is a a super duper mall with a glass swirl right through the middle
Kanye was right! I found a lot of mayonnaise color benz… aka miracle whips! They are the TAXIS!
I had a bratwurst
I saw parts of the light festival with art installations (Luminale 2012)
Til next time… Back in NY now and jet lag like a mug 🙁