• WorldWide

    36 Hours in Geneva

    I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG.  I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback.

    The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell.

    For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and my Mease Neon Pumps from Aldo

    The Geneva skies were stunning! This is right before the summer rainstorm

    We spent a full day 8:30am-6:30pm at the Landor offices for a lot of creative pow-wowing and eating snacks of course

    Part of the group includes hairstylist and salon owners from Milan, Munich, Paris and London

    We had a visual recorder draw everything we were discussing.

    Here are some fun things I saw in Geneva.

    My funky hotel room

    Cool American Doritos

    Popcorn Snax
    The Mont Blanc!

    Swiss Army Knives

    Pastries of all sorts

    Giant Chess in the park

    BMW Mopeds

    Single person car (Smaller than SMART CAR!)

    Ham and Cheese flavor chips


    Free poo bags for dogs!

    Overall Geneva is a beautiful (and expensive) city + you can see the rest of my photos HERE.

  • WorldWide

    36 hours in Frankfurt

    I had an eventful week!  On Monday night, I flew to Frankfurt to attend a beauty workshop for P&G and Wella for an international brainstorm.  Sali came from London, Donald came from Hong Kong and I came from New York to discuss various trends in hair, beauty in our local markets.

    It was a full day of beauty pow wows with STURM und DRANG, a German-based research institute and strategic consultancy!

    Here I am with the crew

    Yvonne Kai, NYC / Media Marketer & Beauty and Cosmetic Blogger / www.yvonnekai.com

    Donald Chiu, Hong Kong / Stylist, Make-Up Artist and Photographer / http://www.donaldchiu.com

    Sali Hughes, Brighton / Journalist, Writer and Beauty Columnist / www.salihughes.com

    Andrea Hecker, Munich / Stylist, Colorist / www.haarfaerberei.de

    Here are some cool things I saw while walking around the Zeil

    The Zeil is a a super duper mall with a glass swirl right through the middle

    Kanye was right! I found a lot of mayonnaise color benz… aka miracle whips! They are the TAXIS!

    I had a bratwurst

    I saw parts of the light festival with art installations (Luminale 2012)

    Til next time… Back in NY now and jet lag like a mug 🙁