Fear Of Body Odor is a real anxiety for many people. In fact, a 2021 survey* found that 79% of people ages 18-35 report feeling anxious about their body odor on a day-to-day basis. The same study revealed that 60% of people won’t even leave their home if they know they have body odor.

With more than 20,000 five-star reviews**, Schmidt’s is the natural answer to Fear Of Body Odor – and it really works. Schmidt’s keeps you fresh all day and gives you the confidence to beat F.O.B.O. (Fear Of Body Odor). Not only does Schmidt’s really work, but it’s also the first deodorant in the U.S. to be certified natural by Ecocert COSMOS Natural, with 100% natural origin ingredients. Plus, it’s strong enough for Megan Rapinoe. And how does it stack up to the competition? Schmidt’s users reapply their deodorant during the day 50% less often than people who use Native***.

The brand recently upgraded their signature deodorant formula, resulting in a smoother glide that’s gentle on skin. With a reduced amount of baking soda and an increased amount of odor fighting ingredient magnesium, Schmidt’s will help kick the Fear Of Body Odor to the curb.

“As an athlete, I’m conscious of what I put on my body, but it’s also important that I have a deodorant that I can apply once and feel confident it will keep me smelling fresh all day, both on and off the field. With Schmidt’s, I don’t have to compromise,” Rapinoe said.

As part of the campaign, Schmidt’s worked with Rapinoe to create a video that challenges outdated gender tropes in the deodorant category. “Megan is known for challenging the status quo, similarly to how Schmidt’s has shattered expectations of natural deodorant by providing long lasting odor protection. We couldn’t think of a better partner to flip antiquated and stereotypical tropes on their head.,” said Mollie Crudden, Head of Schmidt’s Naturals. “Our products are made for everyone, so the goal of the campaign is to illustrate that while instilling confidence that Schmidt’s natural deodorant really works.”

To encourage fans to join Megan Rapinoe in making the switch to naturals with Schmidt’s, the brand is giving away 1,000 full-size samples of its award-winning products. Head to Schmidts.com/Switch to find out more about Fear Of Body Odor, our products and claim your Schmidt’s sample.

*Study conducted by Edelman Intelligence; 2021
** Based on reviews of Schmidt’s deodorant products sold across online retailers between January 2018 and January 2021.
*** Numerator Survey Data (Claimed), 2020

About Schmidt’s:
Schmidt’s is committed to raising the bar on natural products and believes that once you make the decision to go natural, you should be rewarded with a product that does what it says it’s going to do. Schmidt’s uses trending ingredients to create award-winning, Ecocert-certified natural deodorants that are truly effective, so you can go natural with confidence. Follow Schmidt’s (@SchmidtsNaturals) on Facebook, Instagram, and Twitter.

About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

• improving the health of the planet;
• improving people’s health, confidence and wellbeing; and
• contributing to a fairer and more socially inclusive world.

While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca

LAS VEGAS, March 1, 2021 /PRNewswire/ — Today, leading beauty-tech company FOREO has taken the Your Hour, Her Power pledge in partnership with Dress for Success in celebration of Women’s History Month and International Women’s Day. Additionally, the brand has launched an exclusive giveaway dedicated to sharing the stories of inspiring women everywhere.

FOREO’s core belief is that confidence drives change, and its mission is to celebrate the women who inspire us, who empower us, and those who continue to change the world for the better through their strength, courage, intelligence and kindness.

“This past year has been a challenging one for women who have been disproportionately affected by the COVID-19 pandemic. It is our responsibility to champion the women who work tirelessly to make a change and positively impact our communities and provide support during these unprecedented times,” said Beki Hoxha, Chief Business Development Officer of FOREO North America. “We are thrilled to pledge our allegiance with Dress for Success’ Your Hour, Her Power initiative.”

The Your Hour, Her Power campaign was developed by Dress for Success to support the nearly 70% of women whose jobs have been affected by the COVID-19 pandemic. The campaign calls for individuals to donate one hour from their paycheck in order to provide impacted women access to services, programs and tools that help them achieve economic advancement. FOREO employees will not only take this pledge, but the company will also match the total amount of money raised by employees for an additional donation.

FOREO is also inviting customers from eligible countries to nominate an empowering female figure in their life. From mentors, to educators, to the women whose small acts of kindness have made a significant impact, FOREO wants to hear how women have encouraged each other and share those stories to inspire others to take an active role in their communities and offer support.

Each woman nominated will be entered to win an exclusive bundle featuring the UFO Mini and Make My Day and Call it a Night power-activated face masks, where 1,000 winners will be selected. All other participants and those who submit a winning nomination will receive a promo code to purchase the bundle at a special price. Select stories will be shared on FOREO’s social media accounts.

To participate, fans can fill out the form on Foreo.com sharing an inspirational story about the nominee and how she has made an impact. The participant will then upload the entry post along with a photo of the nominee on Instagram or Facebook, tagging the official FOREO account and including the hashtag #Choose2Inspire. The contest begins today, March 1 and will end on March 8.

About FOREO
Swedish beauty-tech brand, FOREO, offers a new standard of beauty and wellbeing solutions, from the award-winning facial cleansing brushes in its LUNA line, inventing a whole new way to mask courtesy of UFO, to reinventing the toothbrush with ISSA. This approach is bold: the brand doesn’t just improve existing designs – FOREO Sweden tears them down and restarts from the ground up – ensuring the best solutions are not reserved for the wealthy few. FOREO promotes self-confidence: when you feel good, you look good – mission complete!

SYDNEY, Feb. 23, 2021 /PRNewswire/ — Ultraceuticals Skincare is proud to announce the launch of its award-winning, cosmeceutical, high-performance skincare brand in the United States.  Founded in 1998 by cosmetic physician Dr. Geoffrey Heber, Ultraceuticals was created out of a passion for innovation in the cosmeceutical arena and the desire to produce effective skincare for consumers while simultaneously supporting estheticians to deliver the highest level of care.

Dr. Heber leads a team of Australian chemists, charged with the goal of formulating potent and effective cosmeceutical skincare shown to deliver efficacious results.  Using a combination of sophisticated, patented delivery systems and powerful anti-aging superstars like Vitamin A, Vitamin C and Alpha Hydroxy Acids AHAs, each product is developed for optimal efficacy.

“Our mission is to empower everyone we touch around the world with real skincare and life-changing results all formulated in our Australian labs,” says founder Dr. Heber.  “We have been looking forward to launching in the U.S. market for some time now and are excited to finally introduce Ultraceuticals to the U.S. consumer seeking high performance skincare that delivers real visible results.”

Under the leadership of Karen Wilkin-Donachie, CEO and beauty industry veteran in the U.S., Ultraceuticals has assembled a nationwide team of U.S. distributors that will carry and circulate the product range in the medi-spa and salon/spa channels. Ultraceuticals will also be available direct to consumer on https://www.ultraceuticals.com/us/

“We operate an omni-channel business model which means our relationships are the most important aspect of our business,” says Wilkin-Donachie.  “True partnership is the cornerstone of our mission – including our relationship with the consumer, esthetician, and distributors.”

About Ultraceuticals Estheticians:
As a personalized, results-driven skincare brand in the professional arena, estheticians are the true heart and soul of Ultraceuticals.  They are trained experts who have been carefully selected not only for their business expertise but their care for consumers. During Covid-19, Ultraceuticals successfully pivoted their strategy by focusing on their virtual esthetician consultation program along with building out their educational webinar program.

The product range includes 36 SKUs that address all skin concerns from acne to the signs of premature aging and sun care. Prices range from $31 to $117 and are available at select skin clinics and online at Ultraceuticals.com/us. Ultraceuticals is currently available in Australia, New Zealand, Russia, Ireland and now the United States.

@ultraceuticals_america #ultraceuticals