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Vitakraft Announces ‘The Trick & Treat Halloween Costume Contest’ for Pets
This Halloween, the renowned international pet food brand Vitakraft® is inviting pets and their parents to join the “Trick & Treat Halloween Costume Contest.” In a move to encompass the diverse array of pets cherished in homes everywhere, the contest welcomes cats, dogs, small animals such as rabbits, guinea pigs, and hamsters, as well as birds such as parrots, canaries, love birds, and many more!
Participation has been made effortless. Pet parents need only to post a photo or video of their costumed pet on social media and tag Vitakraft to enter. It’s an opportunity for all pets to shine!
Get inspired with this video entry example, a Halloween adventure with the feline duo Kona & Kai!
Meet these requirements by October 27th, and you could be one of the 20 lucky winners to receive a basket brimming with $100 worth of treats!
In the mix of this delightful contest, safety and enjoyment are prioritized. As part of the contest’s interactive nature, Molly DeVoss, a Certified Feline Training & Behavior Specialist, will share tips to ensure pets are safe and comfortable. For example, for cats, “During Halloween, there are frequent door openings as trick-or-treaters come and go. Make sure your cat doesn’t slip out by accident. If you don’t confine your cat to a safe room, consider using a baby gate at the front door”.
The “Trick & Treat Halloween Costume Contest” contest underscores Vitakraft’s commitment to all pets in the family. “Every pet, from playful puppies and kittens to chirpy birds and cuddly small animals, is part of the Vitakraft family. This contest is a delightful testament to the variety of pets we cater to with our extensive product range,” Miquel Gonzalez, Chief Marketing Officer at Vitakraft, explained.
To coincide with the Halloween festivity, Vitakraft is also unveiling the “Monster Value Pack Lick ‘n’ Lap Snack.” A delightful addition for the feline members of the family, just in time for Halloween.
- To learn more about Vitakraft products, visit www.vitakraft.us
About Vitakraft
What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.
Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).
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ALZOO provides solutions for every member of your furry family
So you know your fur baby is definitely on your list this holiday season! Let me introduce Alzoo to you! Alzoo® is more than just a brand – it reflects the love a family can give to their furry and feathered friends. Their dedication to providing natural and quality products is a testament to their deep passion for the health and well-being of their animals.
For eco-minded pet parents seeking truly reliable solutions to everyday pet care and more, ALZOO provides solutions for every member of your furry family. In addition, ALZOO acts as a force for good in the world. Recently, ALZOO’s parent company, AB7 America, Inc., earned the prestigious B Corp® Certification, demonstrating the company’s combined innovative spirit, technological expertise, and global perspective to create the most sustainable, efficacious, high-quality wellness products that let owners and their pets do more of what matters most in their life.
ALZOO debuted its newest line of products designed with a focus on sustainability and innovation just in time for the holidays!
With additions to their popular concentrated shampoo, they will also add a concentrated stain and odor remover, as well as a new plant-based mobility collar and severe accident remover. Perhaps the most noteworthy of ALZOO’s new product offerings is a new category of natural soft chews, designed for your dog’s overall health and wellbeing. Please see below for more details on all ALZOO’s new product innovations.
ALZOO’s newest 2023 products include:
Concentrated Shampoos: Three new concentrated powders omit single-use bottles and never ship water while working wonders on your pet’s bath routine. In four varieties (Soothing, Puppy Care, Deep Conditioning and the original Hypo-Allergenic) these shampoos will be a new go to for all you dog bathing needs. Plus, save you time and money going to the groomer!
Mobility Collar: The first dog collar to naturally soothe joint discomfort with essential oils, ALZOO’s clinically studied innovation showed to reduce stiffness and improve mobility within 3 days of usage. Each collar lasts up to 30 days and is waterproof.
Severe Accident Remover: This highly absorbent lavender powder easily cleans up the worst types of messes pets leave behind without leaving behind any residue.
Concentrated Stain & Odor Remover: A more sustainable option to remove pet stains and odors while reducing carbon footprint with NO water shipping and no single-use plastic.
Soft Chews (90-count): Potent, natural blends of ingredients specifically formulated to improve target areas for your beloved dogs:
- Wild Alaskan Salmon Oil and flax seed oil work wonders in Skin & Coat Soft Chews
- Probiotics, fennel, and other immune-supporting ingredients keep dogs’ seasonal allergies in check in Allergy Soft Chews
- Botanicals like chamomile manage stress (from fireworks to car rides to separation anxiety) for Calming Soft Chews
- Powerful antioxidants support normal inflammation response in Hip & Joint Mobility Soft Chews.
All ALZOO products are available on Amazon, Walmart.com, TractorSupply.com, VitaCost and other national retailers and specialty stores.
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Vitakraft Announces ‘The Trick & Treat Halloween Costume Contest’ for Pets
This Halloween, the renowned international pet food brand Vitakraft® is inviting pets and their parents to join the “Trick & Treat Halloween Costume Contest.” In a move to encompass the diverse array of pets cherished in homes everywhere, the contest welcomes cats, dogs, small animals such as rabbits, guinea pigs, and hamsters, as well as birds such as parrots, canaries, love birds, and many more!
Participation has been made effortless. Pet parents need only to post a photo or video of their costumed pet on social media and tag Vitakraft to enter. It’s an opportunity for all pets to shine!
Get inspired with this video entry example, a Halloween adventure with the feline duo Kona & Kai!
Meet these requirements by October 27th, and you could be one of the 20 lucky winners to receive a basket brimming with $100 worth of treats!
In the mix of this delightful contest, safety and enjoyment are prioritized. As part of the contest’s interactive nature, Molly DeVoss, a Certified Feline Training & Behavior Specialist, will share tips to ensure pets are safe and comfortable. For example, for cats, “During Halloween, there are frequent door openings as trick-or-treaters come and go. Make sure your cat doesn’t slip out by accident. If you don’t confine your cat to a safe room, consider using a baby gate at the front door”.
The “Trick & Treat Halloween Costume Contest” contest underscores Vitakraft’s commitment to all pets in the family. “Every pet, from playful puppies and kittens to chirpy birds and cuddly small animals, is part of the Vitakraft family. This contest is a delightful testament to the variety of pets we cater to with our extensive product range,” Miquel Gonzalez, Chief Marketing Officer at Vitakraft, explained.
To coincide with the Halloween festivity, Vitakraft is also unveiling the “Monster Value Pack Lick ‘n’ Lap Snack.” A delightful addition for the feline members of the family, just in time for Halloween.
- To learn more about Vitakraft products, visit www.vitakraft.us
About Vitakraft
What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.
Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).
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Unleashing Feline Curiosity: Exploring the Enchanting World of the Vitakraft Cat Puzzler
Cats, with their mysterious allure and playful nature, have captivated human hearts for centuries. As feline companions become an integral part of our lives, it’s only natural to seek innovative ways to engage their curiosity and keep their minds sharp. The Vitakraft Cat Puzzler emerges as a beacon of enchantment, offering a dynamic and captivating experience that not only entertains our feline friends but also fosters their cognitive development.
Internationally trusted pet food brand Vitakraft® announces the launch of a brand-new Vitakraft Puzzler Treat Dispensing Toy. This new addition to the Vitakraft family is the first cat toy for the brand. The wobbling puzzle toy dispenses treats as a reward for the cat’s hard work. Each Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels cat treats and can be refilled with other Vitakraft treats. The toy hits Walmart shelves at 600 locations now for a limited time. Now pet parents everywhere can treat their favorite felines to a stimulating new toy and some great new snacks. The Vitakraft Puzzler Treat Dispensing Toy is available at an SRP of $9.98.
With its bowl shape and tilt stopper, the refillable new Puzzler Treat Dispensing Toy is great for cats, not just for entertainment but for mental stimulation too. The bowl is filled with a handful of treats, which the cat forages around for with its paw as the toy wobbles. This stimulates the cat’s natural instincts in a safe and rewarding way, and the promise of a treat keeps the cat entertained for long periods.
According to Certified Feline Training & Behavior Specialist Molly DeVoss, “Foraging is an important environmental enrichment activity that will keep your cat active and mentally challenged for a happier, longer life. The Vitakraft Puzzler Treat Dispensing Toy is a unique new product that not only offers cats treats but also a challenge.”
The Puzzler Treat Dispensing Toy comes with a free fun-sized bag of Meaty Morsels in Chicken Recipe with Pumpkin. The new Puzzler Treat Dispensing Toy, available now in 600 Walmart stores, joins the highly coveted line of Vitakraft cat treats available, including:
- Meaty Morsels, which are also available separately and can be found in both Chicken Recipe with Pumpkin and added Taurine to support healthy eyes and heart and Chicken Recipe with Salmon and added Omega-3 to support healthy skin and a healthy coat. Meaty Morsels refill bags are sold at an SRP of $2.99. A one-of-a-kind cat treat made from a high-protein chicken base formula, Meaty Morsels are moist and tender, bite-sized treats which are easy for cats of all ages to chew. They are made with over 70% real meat, with two layers of meaty goodness and a savory center, and are gently oven-roasted, making them great for disguising pills as well. The soft and delicious treats are made without artificial colors, making them safer for cats.
- Vitakraft PurrSticks, a tasty and nutritious snack made with real meat and premium ingredients. With over 70% meat, small batch production, and gently oven-roasted ingredients, PurrSticks are sure to have any cat purring with delight. Each stick is segmented with marks which make the treat easy to break apart and easy to portion, so one stick can easily be broken into several to be put inside the Puzzler Treat Dispensing Toy. Purrsticks are tender and tasty treats free from artificial colors and flavors. With their chewy texture, they are safe for cats aged three months and older. They are available in two irresistible flavors: Chicken Recipe and Chicken Recipe with Salmon. PurrSticks are sold in 5-packs for an SRP of $3.99.
- The Lick ‘n’ Lap line, which includes Snacks, Meaty Gravy, and Smooth Jelly, each available in single-serve pouches of Salmon Flavor and Chicken Flavor. The squeezable pouches come in three textures and two flavors to ensure every cat can find their favorite. The pouches are designed for handfeeding, which helps to promote positive bonding between owner and pet. Lick ‘n’ Lap treats are available at an SRP of $3.99.
- Souprise Snacks, a souper snack for cats with a saucy broth made with real pieces of meat! They are a perfect and palatable way to add liquid to your cat’s diet, as they can be used as an in-between meal snack, or as a food topper for finicky cats and for food transition, due to the high liquid texture. They come in a 4-pack of single-serving squeeze sachets and are available in Chicken Fillet and Salmon Fillet flavors at an SRP of $3.99.
“We have been eager to release our new Vitakraft Puzzler Treat Dispensing Toy to the public, and we’re excited that we are finally able to do so,” says Miguel Gonzalez, Chief Marketing Officer at Vitakraft. “Quality is always top priority at Vitakraft, so it was important that our first cat toy be a home run winner. We wanted a toy that would be fun for cats while also enriching them mentally, and that’s exactly what we made.”
Vitakraft cat treats can be found at major retailers nationwide, online at Amazon and Chewy, and in local pet stores. For more retail information, including retailers for Vitakraft’s full collection of small-batch cat treats, visit the Vitakraft US website. Plus, find the best tips and advice for cat owners to strengthen the bond with their cats.
About Vitakraft
What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.
Learn more about Vitakraft at www.vitakraft.us/cats, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).
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CES 2023: With the HeartPrint Technology, Invoxia continuously monitors the cardiac health of dogs
Invoxia has announced its award-winning Smart Dog Collar will launch commercially in Q1 2023 with a sleek new design and advanced heart tracking technology that approximates that of human ECG data. Priced at $149, with data subscriptions starting from $8.25 per month, the advanced sensor and AI technology can track and monitor a dog’s respiratory and heart vitals and its activity to provide a 3600 overview of its health, wellbeing, and whereabouts.
Developed alongside veterinary specialists, Invoxia’s groundbreaking biometric Smart Collar is paving the way for preventative pet care with technology that can spot problems in a dog’s health before any visible signs surface and alert the owner in advance, increasing the chances of timely treatment and recovery. It captures and processes health data via miniaturized radar sensors, accelerometers, and edge AI within the collar to measure movement, respiratory and heart rates that would otherwise be impossible without uncomfortable electrodes.
Information is tracked, accessible, and can be shared with vets using the Invoxia app.
Data In A Heartbeat – Introducing Heartprint Technology™
Heartprint is a unique capability made possible by the AI and unique sensors built inside the collar. It provides a 2D visual representation of a dog’s cardio-pulmonary system through continuous rather than one-off measurements. It contains valuable information about the state of the heart that changes based on stress, pain, tonus levels and heart diseases.
A Heartprint Signature, like an ECG, provides information on the timings of each individual heartbeat and helps detect and analyze various forms of arrhythmia, as well as other anomalies in the resting beats pattern.
While an ECG offers a 1D temporal signal that is difficult to interpret over a long period of time, Heartprint Signature is a clever 2D representation of heartbeats that is shown as a Poincare Plot (used in human cardiovascular measurements) that summarizes rich and valuable information at a glance over a long period of time. Each (x, y) point of the Heartprint Signature represents a heartbeat, where x is the interval from the preceding beat, y is the interval to the next heartbeat, while alpha transparency is used so that patterns appear at the positions where many points overlap.
Each signal delivers data that is collected and used to build a unique Heartprint Signature of heartbeats over long resting periods, lasting from a few hours to a few days. While continuous monitoring of cardio-pulmonary biomarkers in human health is beneficial and commonplace, the sensor technology used for two-legged subjects relies on light-reflecting sensors or electrodes that don’t work on furry patients. The Invoxia Smart Dog Collar radar and motion technologies solve this problem to provide powerful ongoing insights, such as early warnings into degenerative heart diseases, congenital heart diseases, stress levels, and the presence of pain or discomfort.
“The ability to continually monitor cardio-pulmonary activity has eluded our four-legged friends for years, but with the Heartprint Signature, it is now possible. It opens the possibility of bringing true preventative care to the pet market, and as more and more data is collected using this breakthrough index, Invoxia will build ever more accurate baselines for canine health parameters across different breeds, health conditions, and doggie life stages.” said Amélie Caudron, CEO of Invoxia.
“This visualization has exciting research potential. It embeds important health data that can be analyzed at scale and used to gain insights into a wide variety of heart health states in dogs, thus becoming a tool to help improve preventative pet care.” said Romain Pariaut, DVM DACVIM DECVIM-CA, Associate Professor at Cornell University College of Veterinary Medicine.
From Wellbeing to Whereabouts.
The new Invoxia Smart Dog Collar has a new look and feel and is suitable for a wide variety of medium and large-sized dogs. Its silicone design makes it lighter (0,34lbs), more robust, and easier to maintain, while still remaining comfortable for the animal, and it will come in several colors including yellow, red, green, gray, and black. Packed with proprietary technology, the Smart Dog Collar performs the following functions:
● Vital Sign Monitoring: Developed with board-certified veterinary cardiologists in the US, it measures resting heart rate and respiratory levels along with a dog’s Heartprint Signature
● Behavioral/Activity Tracking: It can automatically detect multiple activities to monitor the time a pet spends running, walking (at home, while dog sitting or in dog care), eating, drinking, barking, or scratching, alerting to potential skin conditions. It can help detect and monitor any volatilities or changes in appetite
● 24/7 Location Tracking: The Invoxia Smart Dog Collar intelligently combines Bluetooth, Wi-Fi, and GPS to offer owners accurate location details with maximum battery efficiency. Its intelligent escape alerts can help owners track even the most runaway-prone dog, and with geo-fencing, users can set parameters and be alerted if a dog strays. With a built-in buzzer, users can detect when a dog is close by, if it’s hiding under a car, or trapped in a garage. In addition, the integrated GPS locator allows owners to locate their dog if stolen while wearing the Smart Collar.
Pricing and Availability
The Smart Dog Collar will be available commercially in Q1 2023, priced at $149, with data subscriptions starting from $8.25 per month. It is available for demonstration during CES at the Invoxia Booth Venetian Expo #54225. For further information, visit (smartdogcollar.com).
About Invoxia
Invoxia is a French startup with a strong track record of conceiving smart consumer products from beginning to end and distributing them at scale. Its product portfolio includes a range of best-selling GPS Trackers to prevent vehicles and other valuables from being lost and stolen and specific AI-Powered Pet Tracker, first launched in 2018. With multiple patents and international awards, the Smart Dog Collar leverages Invoxia’s unique innovation capability to reinvent pet health and the way we care for dogs based on data from millions of days of dog activity analyzed since 2018.
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[Gifts that Give Back] PT Runs Free Book Donates Proceeds to Foster and Adoption-based Animal Rescues
Help animals in need this year by gifting a new children’s book featuring rescue dog PT (who also has 3 legs) that gives back to animal causes! More than 6 million companion animals end up in shelters each year. A meaningful way to celebrate the holidays is to help animals in need by gifting this new children’s book PT Runs Free that gives back to animals in need. All proceeds from the book with always be donated to foster and adoption-based animal rescues.
PT Runs Free written by Jason Kraus and illustrated by Connor DeHaan is an inspirational story featuring rescue dog PT and his journey from a neglectful family and as a shelter dog, to losing his leg and to never give up. Not only is this book written with an inspirational message, but the power of hope is being spread as all proceeds are being donated to Southwest Florida rescue groups and humane societies to help with Hurricane Ian displaced pets and needs.
PT’s owner Angie McGilvrey says there are two reasons she and husband Joe, owners of APEX Physical Therapy, wanted to share their dog’s story. “First, each of us, adults and children alike, have obstacles we are faced with throughout life, and we hope that PT will inspire others through positivity and determination to never give up and they too can conquer their obstacles,” she explains. “Secondly, we wanted to teach the next generation of pet owners humane education and why it is so important to be kind to animals. We feel that we can make the greatest impact in animal rescue by educating our youth.”
Author Jason Kraus was inspired to tell PT’s story because there are so many life lessons children AND adults can learn from his bravery and perseverance. “His life’s story exemplifies the resilience many rescue dogs exude as they often go through,” he continues.
ABOUT PT Runs Free:
This picture book, based on a true story, shares the uplifting tale of PT the rescue dog. PT faces many challenges in life, but never gives up! With the powers of positivity and determination, he overcomes a neglectful family, life as a shelter dog and even the loss of his leg! Find out how the incredible three-legged rescue regains his ability to run free, all while educating and inspiring children in schools and community centers along the way.
The real PT who was found injured on the side of a road in Miami, FL is now living the good life with his forever family in Fort Myers, FL. As a therapy dog, PT goes to work every day with his parents, Joe and Angie, the owners of Apex Physical Therapy. PT serves as the clinic’s mascot, spreading kindness, and inspiring those in pain or recovering from challenges of their own. On his days off, PT teaches children about empathy and the importance of adopting rescue dogs still waiting to find their forever homes.
Jason said his favorite part of the book is the ending! “When PT overcomes all of the obstacles and finally gets to play fetch with all the kids,” he says. “After reading PT Runs Free, I would like parents and kids to have an understanding of how amazing rescue dogs truly are. I would also like people to understand that no one is ever broken, if you never give up you can overcome anything in life. My hope for PT runs free is also that it inspires children who have undergone amputations and gives them someone to look up to. I also hope that other children reading it gain a greater sense of love and appreciation for other children who have lost a limb or may look different than them.”
Currently, PT is recovering from another obstacle – he recently underwent ACL surgery. “Once he is ready, he will be on tour doing ‘Never Give Up’ workshops at local churches, YMCA, kids camps and more. We will take his book and read it to kids and PT will go around and pass out high fives and spread the message to Never Give Up,” Angie adds.
The creation of PT’s book also inspired Angie & Joe McGilvrey to start their own 501 c3, Bella’s Heart of SWFL.
The book can be purchased at:
Amazon: PT Runs Free: Kraus, Jason, DeHaan, Connor: 9798218046088: Amazon.com: Books
Barnes & Noble: PT Runs Free by Jason Kraus, Connor DeHaan, Paperback | Barnes & Noble® (barnesandnoble.com)
