• New York

    WHITE goes Back to Basics

    Looking for the perfect comfy basics that make your outfit casually chic?

    There is a new knitwear line called WHITE to fulfill your needs that is perfect for high quality basics. I got a sneak peak at the line at this super comfy orange and white stripe tank.  It is founded by Entrepreneur & Creative Director Julie Chaiken.
    photoHere is how I’d wear it all spring and summer.

    Spring Please

    American Eagle Outfitters / New Balance retro shoes / Wildfox Couture ball chain necklace / Ray-Ban wayfarer style sunglasses / Accessorize tech accessory / VILA fringe scarve, $21 / Thomaspaul / Obsessive Compulsive Cosmetics silver nail polish

    The price point starts at $22 to $42 for tanks and long-sleeve T-shirts; $51 to $72 for dresses and sweatshirts, and $59 for shorts.

    The store will launch on www.whitesf.com this summer!

  • New York

    Luxury Baseball Caps from @GENTSco

    Gents is a new lifestyle brand offering consumers the highest quality product with a fashionably refined design aesthetic. Launching with upscale and sophisticated baseball caps and a custom-build e-commerce website, Gents will continue to serve its customers with best-of-the-best essentials in categories expanding to a variety of men’s accessories, apparel and lifestyle that are affordable and luxurious. The Gents website uses award-winning technology for real time customization. Starting with a base fitted silhouette, customers can choose from a range of colors from neutrals, including black, navy and white to bolder colors such as royal blue and maroon. After selecting the base color, cap enthusiasts can select one of 24 pre-made graphics in black, white or tonal embroidery and then monogram 1-3 characters available on four locations. Each luxury cap comes with the brand’s signature royal purple detailing, including signature, trademarked taping and a stretch-fit band inside that provides the ultimate in comfort and the perfect fit along with the brand’s trademark vertical stripes as the rear logo. Turnaround time for custom caps is about 7-10 days and styles are available in S/M and L/XL sizes.

    Prices start $59 for the base collection and customization and run through $69 for a custom built monogrammed cap. “Baseball caps are a must-have for a man’s wardrobe, but lately seem to be flat brimmed or with a sports team logo. Gents aims to fill this niche by providing luxury, curved brim caps that one can custom build to fit their personal style and wear in a more upscale manor. Made of the finest fabrications, these caps exude a minimal and clean aesthetic that is still masculine and fashion- forward,” founder Josh Reed. The Gents ad campaign is inspired by the classic Helmet Newton sensual images. The campaign stars internationally renowned male models Adam Senn, Chad White, Kevin Sampaio, introduces Melissa Bolona and was photographed by famed fashion photographer, Yu Tsai, best know for his work with Apple, Emporio Armani, Guess and Neiman Marcus. The Gents 2013 advertising campaign captures classic, provocative and powerful images which communicate the masculine, sophisticated and luxurious brand ethos beyond the initial product offering of upscale caps. Gents is a fashion lifestyle brand with aspirational branding approach. Gents will launch a 360 marketing campaign beginning in November with ads appearing in publications such as GQ, Playboy, Details, V Man and Men’s Health. In addition to the campaign GENTS will place billboards in Los Angeles and New York City as well as a direct mail program.

    Based in Los Angeles and New York City, Gents will launch in retailers nationwide and an e- commerce site at www.gentsco.com in November 2012.

  • New York

    Bernardo Rojo for Joseph Abboud @JAApparel S/S 2013

    Tai and I had a super busy day yesterday and we were so happy to make it to the Joseph Abboud spring 2013 runway show at the New York Public Library. It was a full house and the venue was buzzing with Fashion Week excitement.  The music was suspenseful and the models wore white Common Project sneakers to complete the look.

    We took some street style pics for Cosmo UK  as well!

    The show commenced with live music and intense visuals. The runway was a square and the models and clothes were phenomenal.  The tailored pants, the bright patent leather jackets and the zip open hoods were just some of my favorite looks.

    Joseph Abboud S/S 2013 from heydoyou on Vimeo.

    Here are my favorite looks from the crowd that attended the show.

     Hi Justin! http://tuckedstyle.com

    The star studded event brought out some familiar faces and Joseph Abboud fans.

    Backstage with Kellan Lutz, Ryan Lochte, Alexander Ludwig, Hunter Parrish, and Daniel Gillies.

    Spring 2013 Accessories.

    What a great way to kick of Fashion Week! Thanks Agentry PR for the invite 🙂

    See more at http://www.facebook.com/JosephAbboudCollection

  • New York

    Summer Style with @MaviJeansSocial

    I will be first to confess that I have the hardest time finding jeans… I fell in love with the Mavi’s sexy Tiara denim shorts. They are my go-to for summertime fine. They are also so versatile. Remember. It’s the shoes that change the outfit 🙂 Accessorize and enjoy the summer with your new fav pair of shorts.

    This is how I’m going to wear them!

    Mavi Jeans lightweight shorts, $68
    JOSEPH Chloe Self Belt Pants, $136
    Fiorentini Baker leather kitten heel, $540
    Burberry studded bag, 1,595 GBP
    Sparkle jewelry, $18
    Beauty Is Life Lipstick – Deep Purple 31 c, $28
    Eternity Summer for Women Eau de Toilette 100ml, 32 GBP
    Nail Polish Sally Hansen Salon Effects Nail Polish Strips Bling It On…
    iphone 4 hard cover, $40

    Thank you to our friends at Agentry PR for the awesome surprise!

  • WorldWide

    Reminder: Mother’s Day

    Mother’s Day is May 8, 2011! Thanks to our friends at Agentry, here are some great gift ideas for mom.

    First we have Milk & Honey Shoes, a fashion shoe site where customers can design their own footwear. It’s a full “design your own fashion shoes site” from flats to stilettos. You can make over 3 million designs with the offerings of heel heights, fabrications (leather, satin, silk, snakeskin, vegan materials) and accents. The shoes are high-quality and priced between $200 to $350 depending on heel height, fabrications, embellishments, etc. Milk & Honey offers gift certificates through their website so mom can finally find the perfect pair of shoes designed by the person that knows exactly what she wants – herself!

    Tuleste Market jewelry and footwear present fun and playful collections of vintage-inspired pieces with modern sensibility. The designers are inspired by women of all ages and lifestyles and mostly by their love of making something old look not only new, but fresh and modern as well as accessible to all women. Harkening the heritage from the jewelry designs, the new footwear collection shares detailing such as metal plating and rosettes. Tuleste Market is a great way to buy mom a few fun statement pieces for her summer wardrobe that are contemporary and classic at the same time.

    There is no one like mom! <3